#54 Creating a highly effective sales & forecasting process - with Robert Gimbel, GTM Advisor & Ex-CRO at Camunda

Robert scaled Camunda’s GTM motion for over a decade. In this episode of The RevOps Lab, he’ll share his learnings and best practices with you:

• Camunda’s sales process

• Pipeline generation at Camunda

• Running a highly accurate forecast process

• Robert’s key sales metrics

You can find more information about Robert here:

⁠⁠https://www.linkedin.com/in/robert-gimbel-gtm/⁠

RevOps Letter: ⁠⁠https://www.getweflow.com/revopsletter⁠⁠

Janis on LinkedIn: ⁠⁠https://www.linkedin.com/in/philippstelzer/⁠ ⁠

Philipp on LinkedIn: ⁠⁠https://www.linkedin.com/in/janiszech/⁠ ⁠

Weflow: ⁠⁠https://www.getweflow.com/⁠⁠

Markers:

(00:00:00) Camunda’s GTM motion

(00:06:28) Opportunity criteria

(00:13:50) The most important part in the sales cycle

(00:18:17) Forecasting setup

(00:24:05) Increasing predictability

(00:25:37) Key sales metrics

(00:31:07) Most important learnings