Laura Adint and Sean Lane, both seasoned RevOps leaders, discuss their experiences in revenue operations, the evolution of RevOps as a strategic function, and how their new book, The Revenue Operations Manual, captures the essence of operational excellence. They explore the importance of RevOps as a strategic partner within organizations and share insights on creating value through effective communication and alignment
We cover:
• The strategic role of RevOps beyond support functions
• The evolution of customer success metrics
• How to prepare and run effective board meetings
• Insights from their new book, The Revenue Operations Manual
Laura Adint on LinkedIn:
https://www.linkedin.com/in/lauraadint/
Sean Lane on LinkedIn:
https://www.linkedin.com/in/seanrlane/
RevOps Letter:
https://www.getweflow.com/revopsletter
Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer
Philipp on LinkedIn: https://www.linkedin.com/in/janiszech
Weflow:
Chapters:
(00:00:00) Introduction
(00:01:17) Laura and Sean's Background
(00:07:31) The Strategic Role of RevOps
(00:14:39) Customer Success Metrics Evolution
(00:19:06) Effective Board Meeting Preparation
(00:24:00) Insights from The Revenue Operations Manual
(00:35:30) Final Thoughts and Advice