S3E8: How to Master Benchmarks for B2B Lead Generation

B2B Marketing Automators

Feb 22 2024 • 16 mins

In this episode, the hosts discuss the growing popularity of benchmarks for B2B lead generation. They explain that benchmarks provide unique and actionable insights that help businesses differentiate themselves and position as experts in their industry. The conversation then delves into the birth of benchmarks and how they can be used for lead generation. The hosts also interview Janine Tricoire from Peakora who shares her experience with launching a benchmark called the Scaling Readiness Check. They discuss the goals and purpose of the benchmark and the steps involved in publishing the report. The episode concludes with a discussion on the do's and don'ts of launching a benchmark and an introduction to Cotide benchmarking solution.


  • Benchmarks are becoming more popular in B2B lead generation as businesses seek unique and actionable insights to differentiate themselves.
  • Benchmarks can position businesses as experts in their industry and help them set new trends.
  • Launching a benchmark requires careful planning and preparation, including defining goals, developing questionnaires, and determining promotion channels.
  • Nurturing leads and providing personalized follow-ups are crucial for successful benchmark campaigns.


00:00 Introduction

00:57 The Scaling Readiness Check Benchmark

03:48 Steps to Publish a Benchmark Report

05:49 Challenges and Benefits of Launching a Benchmark

07:24 Do's of Launching a Benchmark

12:19 Don'ts of Launching a Benchmark

15:15 Conclusion and Introduction to Cotide's Benchmarking Solution

Watch on Youtube: https://youtu.be/1R3p2EEcJgc

Read the blog article: https://www.cotide.com/en/blog/how-to-master-benchmarks-for-b2b-lead-generation

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