CMOs: What Is the Importance of Your ZMOT?

💡 Vikram Bhaskaran, VP of Growth Marketing at ThoughtSpot, delves into the concept of the Zero Moment of Truth (ZMOT) and its crucial role in contemporary marketing strategies. He also explores how understanding and leveraging ZMOT can help marketers better align their efforts with customer needs, leading to more effective engagement and conversion tactics. Vikram shares his journey from software engineering to marketing and emphasizes the importance of being customer-obsessed to truly address market needs. 💡

"It's important to go back to the learning and governing dynamics. Can we build a stakeholder map for each if we have a list of target accounts? Are we able to understand why someone would need to come to us? Then, let's determine the distribution tactics for reaching them." - Vikram Bhaskaran

Vikram explores the crucial role of ZMOT in customer journeys, highlighting a study that reveals key business tipping points. He emphasizes account-based marketing, customer obsession, and inflection points as central themes for aligning marketing with customer needs. The discussion also covers how ABM aligns marketing strategies across organizational levels to improve revenue operations.

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