Why CMOs Need to be Chief Competitive Advantage Officers

Laura Proctor, Chief Marketing Officer at Summize, talks about the evolving role of CMOs and why they need to become more akin to Chief Competitive Officers. She also delves into how marketing departments can drive long-term sustainable growth by focusing on customer experience rather than just product differentiation, especially in an era where rapid technological advancement has changed the competitive landscape.

"As marketers, our job and our challenge is to stretch the customer experience, right to the beginning; to be way before they engage with us as a vendor and right the way through; connect the dots all the way through, to the point that they become a customer and hopefully into renewal." - Laura Proctor

Laura stresses the need for a unified customer experience that starts well before purchase. She advocates for bold, consistent messaging across interactions and mastering the Ideal Customer Profile (ICP). She also emphasizes aligning with sales and product teams to ensure each touchpoint delivers value, creating a competitive edge.

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