CMO Resilience: How to Prove Marketing's Value

💡 Izabela Misiorny, Chief Marketing Officer at Siteimprove, discusses the intricate balance involved in proving the value of marketing. She shares her passion for marketing, communication, and her journey across various cultures, emphasizing the importance of resilience and adaptability in today's ever-changing landscape. She also discussed crucial insights into how marketers can effectively communicate their strategic importance both internally and externally.💡

"External value comes from consistent messaging and storytelling. Creating marketing value internally also relies on effective communication. Optimize your communication not based on what you think you’re saying, but on what your audience is actually receiving." - Izabela Misiorny

Izabela explores strategies for CMOs to secure a seat at the executive table, focusing on understanding customer needs and brand differentiation through the ideal customer profile (ICP). She emphasizes the importance of being antifragile, thriving amid change, and demonstrating marketing's value through strategic storytelling. Her insights on marketing’s role in enhancing customer experiences and driving business growth are particularly powerful.

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