Myth or Truth: Never Make a B2B Cold Call
đź’ˇ Mike Vannoy, CMO at Asure Software, talks about the contentious topic of B2B cold calling, weaving through concepts of customer experience, content strategy, and the integration of marketing efforts with sales to foster long-term business growth. Mike also sets the stage for an in-depth exploration of how traditional and modern sales tactics coexist and complement each other.đź’ˇ
“I don't like the binary nature of never making a cold call because it assumes there's something magical on the other side of that coin that works. However, the other side of that coin is a massive continuum of countless possibilities, some of which work better than others.”- Mike Vannoy
Mike Vannoy challenges the conventional wisdom surrounding cold calls, suggesting a nuanced approach that defies its binary categorization. He underscores the importance of a comprehensive content strategy, advocating for its role as a pivotal element in the B2B sales process. The conversation delves into the ever-evolving buyer's journey and the critical need for sales and marketing alignment. Mike's insights are geared towards creating a powerful customer experience, bridging the gap between the company's brand aspirations and the customer's real-world interactions.
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