OKR is an iterative process — it's essentially change management. The truth is that you may not succeed when implementing OKR for the first time, maybe not even the second time. And that's fine. OKR is a flexible and forgiving framework. Once you've mastered it, it will positively impact how you operate as a business. So don't give up just yet!

We spoke to Vlad Filippov, founder and CEO of Spark Equation, about his experience implementing and working with OKR. His first two attempts at implementing OKR didn't run as smoothly as planned. But each time he acquired learnings until he knew exactly what his organization needed to be successful with OKR. We talk about:

• How and when he knew his business needed a framework like OKR
• What he learned during his implementations
• How he finally became successful with OKR
• How he finally implemented OKR to everyone
• What changes he has seen in his organization now that they're successfully working with OKR
• What tools he uses to manage all moving parts of his business

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