In der heutigen Episode des Online Marketing Cabin Podcasts sprechen wir mit Maik Ludewig, Managing Director und CPTO bei Oetker Digital, über die Transformation traditioneller Geschäftsmodelle durch datengetriebene Entscheidungsfindung. Entdeckt, wie Oetker Digital die letzte digitale Meile zu den Kunden mit Themen wie digitaler Transformation, digitalem Marketing und daten- sowie KI-gesteuerter Geschäftstransformation meistert. Maik gibt uns Einblicke in spezifische Projekte und Initiativen, wie das Content Intelligence Center, das zeigt, wie datengesteuerte Ansätze und KI die Rezeptentwicklung und das digitale Marketing revolutionieren. Erfahrt mehr über die Herausforderungen und Erfolge bei der Implementierung dieser Technologien in einem etablierten Unternehmen. Für weitere spannende Einblicke in die Welt des Online Marketings und digitale Transformation, verpasst nicht die kommenden Episoden des Online Marketing Cabin Podcasts. Besucht omcabin.com, um keine Folge zu verpassen und tiefere Einblicke in die Themen, die die digitale Marketinglandschaft prägen, zu erhalten. Mehr Episoden unseres Podcasts findest du auf omcabin.com

This episode discusses the Privacy Sandbox initiative and its impact on the web and Android ecosystem. The Privacy Sandbox is an initiative by Chrome and Android to phase out the use of older technologies that do not have privacy built into them. The initiative aims to create sustainable and trustworthy platforms for users and businesses. The Privacy Sandbox involves several changes, including the deprecation of older technologies such as third-party cookies and changes in IP information sharing. These changes aim to tackle covert fingerprinting and improve user privacy. The article provides an overview of the Privacy Sandbox initiative and its impact on the web and Android ecosystem. Key Takeaways - The Privacy Sandbox is an initiative by Chrome and Android to phase out the use of older technologies that do not have privacy built into them. - The initiative aims to create sustainable and trustworthy platforms for users and businesses by tackling covert fingerprinting and improving user privacy. - Changes include the deprecation of older technologies such as third-party cookies and changes in IP information sharing. For more information visit omcabin.com and inpsyde.com

In this episode I am talking with Dominik Matyka, Entrepreneur, investor, professor and chief advisor of the DMEXCO. We discussed what makes conferences and trade fairs relevant platforms for marketing and business success and how to make the most out of them in 2023 and beyond.If you want to learn more about how to create an engaging booth, or make the most of your DMEXCO attendance, this episode is for you!

In this Episode of the Online Marketing Cabin, I am talking with Annabelle Atchison. She is Head of Communications and Product Marketing at IONOS, Europe’s leading SMB digitalization partner and trusted cloud enabler. Annabelle is half German, half American, lives in Berlin and is currently in love with crocheting, urban fantasy novels, and addicted to US technology-ish podcasts. She has been in PR and Marketing, especially in the tech industry, since 2009 - working for Microsoft, for a tech PR agency, and also ran her own communications agency, before joining IONOS in 2020.

In this episode, I speak with Dave Lockie about web3 and its current and future adoption. Surprisingly to me, there are already thousands of online shops running on WooCommerce, who are accepting Cryptocurrencies as payment method. Which is something Dave and his team are working on. I have to put a disclaimer before this episode, and Dave is also telling this at the end. This is not financial advice. Be careful if you invest in web3 projects or cryptocurrency, and do your own research. In this episode, we are looking at the web3 from a long-term technology perspective, not a short-term speculative one, so we are very optimistic. But of course, there is risk involved, and you need to be aware of that. Dave Lockie is Web3 Lead at Automattic. Born and raised in the UK, he now lives in Portugal. Working with WordPress since 2007, Dave’s been a freelancer, agency owner and entrepreneur. In 2017 he became fascinated by crypto and found himself compulsively thinking about how his two technology passions would intersect. This has naturally evolved into curiosity about technological innovation and disruption both for WordPress and ultimately, humanity. Dave is a deep thinker, experienced speaker and writer on how we can use technology to create a better world and loves helping people think beyond their day-to-day. He is an advisor to Adnode and has previously worked with WordProof, Grant for the Web, founded Pragmatic and is co-chair of the BIMA Web3 council. He’s loving his family’s new life in Portugal with more sunshine and more opportunities to be out in nature. Once worked as a herpetologist in Indonesia, running around the forest catching snakes, lizards  and frogs. Now, music, food, reading, fitness, zoology and friends are all huge passions. Strong believer that pineapple does belong on pizza (just not all pizzas).

In this episode of the Online Marketing Cabin we are talking with Dennis Ollig, Head of Success, for perspective.co Dennis helps B2B companies Scaling by creating value for people. He is a customer success advisor and has a passion for people and SaaS.

Did you know that 2/3 of Content Marketers track KPIs, but only half use them to fell decisions? In this episode, we are talking about the Content Matters Report from WordPress VIP. Where they interviewed Marketers on topics like content strategy, resources and, and content analytics. One key takeaway is: Even in 2023 content marketing budgets are still growing, but marketers want to focus on quality over quantity - even in times of AI. Content Personalization is key to produce content that resonates with its target audience - and having content analytics in place is a must. My guest is Kayla Mahjoah. Kayla has spent her career creating content in industries ranging from tourism to technology. After receiving her MBA and B.S. in Entertainment Management, she dedicated herself to pushing the boundaries of content marketing and has spent the last year as a Content Marketer with WordPress VIP - the world’s leading agile CMS. When she's not writing, editing, or speaking, you can find her sipping coffee, reading a good book, and snuggling with her dogs.

In this episode, we talk about how Artificial Intelligence influences Search Engine Optimization, specifically for the task of creating SEO-optimized content. Our guest is Alexander Rus. He is the founder and CEO of Evergreen Media, a content marketing and SEO agency based in Innsbruck, Austria. Evergreen Media helps medium-sized companies and corporations scale online sales and strengthen their digital brand. On their YouTube channel, they publish weekly detailed step-by-step guides on search engine optimization and content marketing, exciting expert interviews to take your online marketing knowledge to the next level, and helpful theory videos to keep your strategies and tactics cutting-edge.