The podcast network is just about 1 year old and to celebrate, Executive Producer Nadia Koski and myself sat down for a casual catchup and reflection session as we both prepare for some time off before heading back into the thick of things in September.This episode will feature absolutely no hard hitting digital marketing learnings, but instead you will learn a bit about the team behind it, and the story of how it came to be. The podcast will be back late September live in Cologne from DMEXCO, followed by Digital Distillery events in Innsbruck, Berlin, Milan and London.This Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

Welcome to today's episode of The Digital Distillery Podcast where we are joined by CEO & Founder of Attention Measurement company Adelaide, Marc Guldimann where he gives us some valuable insight:Different metrics measure different things, and no single metric can tell you the whole story. For example, click-through rate (CTR) is a good metric for measuring the visibility of your ads, but it doesn't tell you anything about how engaged people are.He also talks about how optimising for any one metric can get you some pretty strange and non-useful results. The best way to avoid this is to use a variety of metrics and to understand the goals of each metric. This will help you make informed decisions about how to optimise your campaigns for the best results.Here are some additional tips Marc discusses for using metrics to measure the effectiveness of digital marketing campaigns:Set clear goals for your campaigns. This will help you determine which metrics are most important to track.Use a variety of metrics to get a complete picture of your campaigns' performance.Understand the goals of each metric so that you can optimise your campaigns accordingly.Track your metrics over time so that you can see how your campaigns are performing.Make adjustments to your campaigns based on your findings.Links and Further Reading: Green About Media interview with Harvin Gupta from Scope 3Carl's Junior Ad ScandalsThis Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

Welcome to the latest episode of The Digital Distillery Podcast, where we dive deep into the  surprisingly not at all dull world of  advertising standards. In this episode, we unravel the origins of advertising standards, exploring their crucial role in shaping the digital media and advertising landscape. We go over the IAB's new ad portfolio and have a look at how the standards look todayBut what happens when companies neglect to adhere to these standards?  Who suffers?And what about when it is the industry's biggest name that's accused of shirking their own standards?Listen to find out!References & Further Reading:The Digital Distillery Ep on Ad FraudIAB - New portfolio guidelinesBlog - IAB Tech Lab's controversial definition of instream vs outstreamHistory of Advertising StandardsAdalytics Report Blog - Why are IAB standards importantBlog - Instream vs Outstream AdsGoogles ResponseThis Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

The Digital Distillery Tour continues with this recap of the latest Digital Distilliery event as we transport you to the vibrant city of Madrid, Spain. In collaboration with the German/Spanish Chamber of Commerce, The Digital Distillery hosted this event that brought together the unique strengths of the Spanish and German digital media and advertising markets. The goal? To bolster Europe's position as a serious player in the ever-evolving landscape of digital media and advertising.Under the sunny Madrid sky, we were privileged to hear from a diverse lineup of esteemed keynote speakers hailing from Spain and Germany as they shared valuable insights on a range of thought-provoking topics including the intersection of artificial intelligence (AI) and digital media, exploring more ways in which AI is reshaping the industry and paving the way for innovative advancements.Another crucial theme that emerged was the responsibility of media companies in reducing carbon emissions. The speakers shed light on the significant role that media organisations  can play in curbing environmental impact and offered insights into sustainable practices and initiatives.Additionally, we delved into the power of new attention measurement tools, examining how these tools can drive more effective ad campaigns. By minimizing wasted impressions, these campaigns not only enhance advertising efficacy but also contribute to reducing the carbon footprint associated with digital advertising.Join us as we reflect on another colourful event done and dusted on The Digital Distillery Podcast.Featured SpeakersAI:- Benjamin Bunte, Managing Director of Pilot Ignite- José Antonio Martínez Aguilar, CEO Making ScienceResponsible Media:- Reyes Justribó Ferrer, Managing Director IAB Spain- Lisa Vieweg, BVDW Lab Sustainable Digital Advertising & Strategic Partner Lead, Google.Attention:- Gerardo Mariñas, CEO SERVICEPLAN- Jon Artolozaga, Director Intelligence Data & Analytics / GroupMThis Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

Welcome to another exciting episode of The Digital Distillery Podcast. In this event recap episode, we transport you to the captivating city of Paris, where we brought The Digital Distillery to the enchanting and historical venue, Le Shack.First and foremost, we delve into the unique atmosphere and vibrancy of Paris, discussing the indescribable feeling of being immersed in the city's charm and culture. From the picturesque streets to the mouthwatering cuisine, we capture the essence of this remarkable location and how it added a touch of magic to 'The Digital Distillery' event.In this episode, we check out topics discussed at the event from regenerative media,  the dynamic world of connected TV (CTV) in the French market, and transformative role of artificial intelligence (AI) in media and marketing. We also experienced first-hand the fascinating field of attention measurement through new eye-tracking hardware from Tobii.A big thanks to our sponsors, Double Verify, Equative and Audion whose support made The Digital Distillery in Paris possible. Join us as we embark on a virtual journey to Paris and immerse ourselves in the electrifying world of digital media and marketing. Tune in to this captivating episode filled with inspiration, valuable insights, and the unique allure of the City of Light.Oh, and if you want to hear more from the live due Matild who performed at the event, you can check out their music hereThis Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

This Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

The Digital Distillery Conference is back and bolder than ever before. Let's set the stage for its first stop in Vienna:CEO speakers reporting from the forefront of digital advertising innovation.Talks on AI, CTV, and post-cookie targeting.And... a dating show?The Digital Distillery Conference is always a special experience. Tune in to our intro episode and get ready for what's to come...This Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

In this special episode of The Digital Distillery Podcast we discuss the sudden uptick in the use of the new 'attention metrics' which are quickly superseding viewability.But what exactly are Attention Metrics, why are they so much more effective than the old model, and what are some of the different approaches that organisations are taking in order to measure this previously unattainable metric?Listen to find out as we dig the beginnings of what is surely soon to be a much larger conversation.Sources and further reading:Advertisers leading carbon reductionPro's & Cons of Attention MetricsFifty-five Carbon Footprint StudyMentioned Attention Metrics providers:AdelaideLUMENShowHeroesThis Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

This week at the Digital Distillery we have a surprise extra special episode to wrap things up as we prepare for a host of new events currently being planned for 2023.We are joined by DOOH Consultancy Founder Thomas Koch as he lets us into his more than 50 years industry insight into the importance of balance between digital and analogue, human and machine.He also describes the establishment of the Stop Funding Hate campaign, why it needed to be formed and the problem that it is casting into the consciousness of the industry.And we finish up with an update of what else is happening on the TDD Podcast Network over the next couple of weeks.This Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

In this episode we dig a bit deeper into the topic of Brand Safety & Suitability that came up in our last main episode when discussing the Stop Funding Hate Campaign.We talk about the difference between these two terms as well as how they have drastically changed over the last few years as well as give you a few tips for how you can give ensure the safety of your own brand.References:https://stopfundinghate.info/https://www.bannerflow.com/blog/the-ultimate-guide-to-brand-safety/https://pub.doubleverify.com/blog/brand-safety-vs-brand-suitability/#:~:text=Brand%20suitability%20is%20about%20balancing,differs%20from%20brand%20to%20brand.This Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

It's been a journey.A journey we all undertook together when my team and I headed off to Vienna for the relaunch of the much loved Digital Distillery Conference which had been on pandemic hold for a few years.In this, the last full episode of the season, we are hearing from the very special final speaker, the inimitable Thomas Koch as he holds no bars in tearing down the facade of the weaknesses in our industry and provides key insight into how he helped to deliver the most successful marketing campaign in recent German history.Links:https://stopfundinghate.info/This Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

Markets, where there are powerful monopolies capable of pushing out the competition and generally setting their own rules, are long known to hamper innovation and restrict consumer freedom. That's why there are strict regulations in place in the banking, energy, and telecommunications sectors.So why do the big players in the digital space seen to have free reign?Today on the Digital Distillery we are looking at something called The Digital Markets act which has just been passed in Europe, and aims to finally curb the gatekeepers of the digital space.This episode was inspired by the original blog posts from  Jean-Philippe Caste  which you can find here for further reading (adapted from the original French):Other articles references you can check out here:https://www.statista.com/topics/4213/google-apple-facebook-amazon-and-microsoft-gafam/#dossierKeyfigureshttps://www.pentalog.com/blog/strategy/gdpr-facebook-affair/https://politheor.net/how-gafa-can-bully-banks/This Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

Since its popularisation in the family home, Television has been somewhat of a household idol.Today we look at the evolution of TV to its current connected state, discussing the importance and impact of CTV in the advertising landscape and how it affects our attention and engagement.Sarah Lewis is on the Digital Distillery Stage this time as she discusses a recent study on tracking users' attention, and what that can tell us about how we engage with this new TV more differently from its traditional and modern counterparts.We also look at this study's results, the different CTV advertising options available, and which are most effective. The answer may surprise you, it did me!This Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

Ad Fraud is costing the digital marketing industry money. Lots of money. And anyone using online advertising in any form can be affected. But what exactly is Ad Fraud and what can you do about it? In this special episode of The Digital Distillery Podcast we take a look at some of the most common types of Ad Fraud, how it affects tradition and programmatic advertising online, and what you can do to protect yourself from this deviant behaviour. This Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

Welcome to another episode of The Digital Distillery Podcast as we continue our exploration of the Digital Media & Marketing topics discussed at the Vienna event. Today the show is all about storytelling in video advertising campaigns. The medium is the message and knowing your medium is key to presenting the right kind of story in the right format.  What aspect ratio should your video content be in? How do you construct a story? And what is the secret sauce to a successful video advertising campaign?What makes a good story. Why we remember messages in story form better and why Video has the power to capture attention unlike any other medium. We hear from the CEO of a video solutions company  Ilhan Zengin, cameraman and video content creator Konstantinz Makarovs, as well as keynote speaker at the Digital Distillery Vienna Christian Schneider as he takes about the story behind children’s bicycle company Woom. Contact the show with your thoughts, questions, corrections or if you want to be involved in the event at podcast@the-digital-distillery.com or fill in the contact form on the website.Links & Referenceshttps://en.99designs.de/blog/video-animation/types-of-videos/https://screencast-o-matic.com/blog/3-reasons-brain-loves-video/https://www.visualstorytell.com/blog/how-to-tell-a-story-through-videohttps://www.creatopy.com/blog/video-advertising-guide/amp/This Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

ShowHeroes and The Digital Distillery were at DMEXCO 2022 in Cologne and are giving you an inside ear into what it was like.The event took place between September 20 - 22 at the Koelnmesse and was attended by nearly 40 000 for its first in-person format in three years.You can see some of the videos from the event by clicking the links below:Pre Party VideoDMEXCO Wrap-up VideoThis Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

Episode 2 of the Digital Distillery Podcast sees us meeting Utku Guendez, Senior Media Consultant from the Vienna Startup Refurbed.Refurbed represents a part of the new digital marketing trend who are  hitting out on their own and in-housing various operations that would traditionally be managed by advertising agencies.Following along with her talk, we explore the benefits and the risks of in-housing and how it is changing the identity and purpose of these traditional marketing roles. We dip our toes into the deep pool that is Programmatic advertising (this wont be the last episode you hear on this exciting topic) and we meet Amanda Cohrs from the Programmanda podcast who gives us an overview of how it works, as well as offering her insight into the changing roles digital media and marketing.As always you will find links below to articles referenced making this episode as well as further reading. If you would like to get in touch to give us some feedback, learn more about the event, or just say hi, you can go to the contact form on our website.Alternatively you can email: podcast@the-digital-distillery.comFurther Readinghttps://showheroes-group.com/blog/https://www.anura.io/blog/how-does-programmatic-ad-fraud-work#:~:text=Programmatic%20fraud%20is%20a%20subset,fraud%20campaign%20to%20the%20next.https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-programmatic-advertising#:~:text=Programmatic%20ad%20buying%20is%20the,and%20sell%20online%20display%20space.https://blog.relevant-digital.com/growing-trend-in-housing-in-digital-marketinghttps://digiday.com/marketing/marketers-feel-growing-pains-house-agencies-become-necessity/https://iabeurope.eu/https://www.match2one.com/blog/in-housing-programmatic-advertising-2020-a-guide-on-how-to-succeed/https://dmexco.com/stories/programmatic-in-housing-challenges-for-advertisers-and-media-agencies/This Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

Welcome to the Digital Distillery in Vienna and to the rooftop bar of the beautiful 25 Hours Hotel, (not affiliated, just a really cool place to stay and host an event).The event was back after two years in hiatus and the crowd was buzzing. The first speaker was that of Juergen Schmidt, CEO of STRG, a technology hub in digital media based in Vienna.Juergen's kick-off talk and the topic of the show day is all about Google's plan to drop the 3rd party cookie, the implications of that for the user and advertiser alike, and what might replace it.We talk about what cookies are and where they come from, the commonly used variations of them, and how they affect the experiences of advertisers and users alike. We go into the fact that Google have decided to completely drop the use of 3rd party Cookies and what strategy is in line to replace them. Originally it looked like FLoC was going to be it before backlash forced them to change tack and come back with Topics... but is it that different really?We have a brief interlude about the story of the famous Vienna Wine Scandal, and finally about how our internet experience is going to change  in the next few years and the ever evolving meaning of Privacy in the online world.If you would like to get in touch with us at the Digital Distillery with comments, corrections, info about the event or just to say G'Day you can find us at our website and hit the Podcast button.For further reading and references to the topics discussed on todays show you can follow the links below:https://learn.g2.com/cookieless-futurehttps://www.forbes.comhttps://rockcontent.com/blog/cookieless-future/https://zeotap.com/blog/the-cookieless-future-what-marketers-should-do/https://www.wired.co.uk/article/google-cookies-flochttps://www.thewinestalker.net/2015/04/austria.htmlhttps://www.thedrum.com/news/2022/01/25/wait-wtf-happened-with-google-floc-we-explainThis Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi

This Episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.comYou can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Denis Kirschner & Stefanie Leonardi