How “Cyberpunk 2077” teaches us to build a stunning entertainment IP!

Pixelated Projections

Aug 16 2023 • 6 mins

Pixelated Projections" Podcast Episode Summary: Crafting Unforgettable IPs with 'Cyberpunk 2077'


On the latest episode of the 'Pixelated Projections' podcast, dive deep into the electrifying world of IP development, drawing inspiration from the phenomenon known as 'Cyberpunk 2077'. Hosted by an enthusiastic tech and entertainment aficionado, the episode traces the origins of Cyberpunk from Mike Pondsmith's 1988 pen & paper role-playing game to its 2019 video game adaptation by CD Projekt Red.


Despite its rocky start, marked by game glitches and YouTube-worthy bugs, 'Cyberpunk 2077' stands out as an exemplar in narrative power, character development, and universe building. Discover the key elements that make an IP truly memorable, such as:


  1. Narrative Power:Crafting an unforgettable first impression with gripping storytelling.
  2. Characters: Creating characters that resonate, challenge, and entertain.
  3. Universe Building: Constructing a tangible, immersive world.
  4. Mystery: Keeping the audience engaged with suspense and intrigue.
  5. Aesthetics: Designing a unique and captivating visual palette.
  6. The Fan Base: Recognizing fans as essential co-journeyers.
  7. Owning Mistakes: Embracing failures and learning from them.
  8. Expansions: Expanding the IP universe with sequels, spin-offs, and more.
  9. Collaboration Magic: Harnessing the power of teamwork for IP development.


For those interested in deep-diving into the intricacies of 'Cyberpunk' and the wider world of entertainment IPs, check out this link:


https://medium.com/epic-creators-corner/how-cyberpunk-2077-teaches-us-to-build-a-stunning-entertainment-ip-c50a077a61d2


Join 'Pixelated Projections' for more insights, discussions, and, of course, a dash of geeky fun. Feedback, hot takes, and donut flavor preferences are always welcome. Stay geeky and tune in for the next episode!


A podcast by Marc Schaumburg-Ingwersen