PMP#17 w/Sarah Lewis from ShowHeroes Group (ENG)

PROGRAMANDA - powered by The Digital Distillery

Aug 26 2021 • 25 mins

Bringing CTV to the next level - Together with our industry expert @Sarah Lewis who recently joined the @showheroes group Family as Global Director CTV, @Amanda is digging deeper into the market’s impact of CTV in the latest episode of our PROGRAMANDA podcast.

The topics we are deep diving this time are:

  • What are the advantages of CTV?
  • What are our challenges and major market gaps?
  • What will the role of CTV be in about 5 years - especially in comparison to linear TV?
  • What wish would you direct towards our ecosystem in order to make CTV successful?

Moreover, Sarah is inviting us to her professional journey and is explaining, what is needed to become a female leader in the male dominated adtech industry.