PMP#18 w/ Will McMahon - A brief history of Programmatic (ENG)

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Sep 8 2021 • 30 mins

In this episode we are  taking the listeners on a journey from the past, present and future of RTB. Together with Tanya, Amanda is welcoming Wil McMahon, Video Strategy Director at Spark Foundry. He has a profound agency background and a lot of experience through out the history of programmatic adverting.

Those are the major questions, which we are discussing from the agency perspective:

>Past: How did Programmatic Advertising develop over the years?

> Present: How did the video landscape develop from TV to what it is today?

> Future: What topics are the focus in the next years?