In this episode we are very happy to welcome Erik Häggblom, CEO & Founder of Tribaldata. Our topics today are the importance of consent and how to encourage users to opt in for a sustainable data-processing solution. As a sneak peek, Tribaldata is an app that allows users to turn the advertising value of their data into trees to reforest the planet: climate action for free. Listen up to hear more about his mission and his thoughts on sustainable solutions for the digital world and feel free to check out Tribaldata at their website: https://tribaldata.es/