"I'm Just Ken" has won the Critics Choice Awards for Best Song. And Ryan Gosling couldn't believe it! In this video, you discover what made the song so good that it won. This is a masterclass in how to write song lyrics about a specific person while making it relatable, keeping the audience engaged, and delivering a meaningful takeaway. ► Want to WRITE songs that tell a story? Go here: https://www.lyricmastery.com ► Online Course on Storytelling in Songwriting. Go here: https://www.lyricmastery.com/start If you’re new to my channel, my name is Melanie Naumanni. I’m the creator of LyricMastery.com. It’s the place where you can master the craft of storytelling in songwriting and discover how to craft your lyric's content. I've been a story editor since 2015, and a Story Grid Certified Editor since 2019. Given this is a YT channel, and anyone can claim anything, here's the link to my Story Grid Editor Profile: https://storygrid.com/editors/melanie-naumann/ Leave your thoughts and questions in the comments below – I love hearing from you and I will read / reply to every comment. This video contains copyrighted material under the fair use doctrine for purposes such as criticism, commentary, and educational use. Chapters: 00:00 Introduction 00:48 Part 1: Relatability 01:44 Powerful Problem 02:12 Funnel 03:15 The Pendulum 03:43 Part 2: The Interest Problem 05:01 The Story 07:06 Part 3: The Mantra