Maroon 5's James Valentine Riffs on Sustainability in Music

As part of our Earth Day celebration in partnership with Studio Green @ ASCAP, we talk to James Valentine, founding member, songwriter and lead guitarist for one of the biggest bands on the planet - three-time Grammy Award winners Maroon 5. James’s work with the band has led to more than 135 million albums sold and created a steady stream of hit singles, including “She Will Be Loved,” “This Love,” “Payphone,” “Moves Like Jagger,” “Maps,” “Sugar” and more. James also serves as an advisory board member for REVERB, the non-profit environmental advocacy organization made up of music creators and music lovers who are working to create a better future for people and the planet through actions on the road, at concerts and beyond.

James discusses how he and Maroon 5 have worked with REVERB on tour since 2005 and how REVERB artist expeditions to the rainforests of Guatemala and Peru has helped him raise awareness about the harmful effects of deforestation on people and the environment.

We also talk to independent music entrepreneur, author and Relix magazine publisher Peter Shapiro and how he has made sustainability a core part of his career, from creating and owning music venues like Brooklyn Bowl to producing over 10,000 shows, including concerts such as 2015’s Fare Thee Well: Celebrating 50 Years of the Grateful Dead and 2010’s Earth Day 40th Anniversary climate rally and concert featuring The Roots on the National Mall.

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