Jan 31 2023
How to apply “storylistening” to rethink processes with Astrid Kirchhoff from hummingbirds
#023: In this episode, I’m speaking with Astrid Kirchhoff from Hummingbirds about how to apply storylistening to open up our perspectives to a new way of rethinking processes.Astrid provides a broad explanation of how using the art of careful listening and the power of many authentic narrated experiences to better understand values, attitudes, and motivations.We’ll get a deeper understanding of how humans are storytelling animals, mixed in with a three-step approach of storylistening, story collection, and understanding the story, can help you engage and understand your client’s goals and target as an expert, at a more in-depth level and execute their ideas, goals and true intentions, purposefully and effectively.Today's GuestAstrid KirchhoffAstrid is a Narrative Facilitator at Hummingbird’s . She studied systemic organizational development at the Center for Systemic Research and Consulting in Heidelberg, as well as organizational development at Stuttgart Media University. Before specializing in this area, Astrid worked as an Account Executive for several companies in the marketing sector and has run her own advertising company for 10 years.Astrid is here to tell you more about what storylistening really is, and how we can apply this to processes, to rethink processes, to cultivate a more human-centric, process management approach.Hummingbirds is a company built by experienced entrepreneurs, creative people, strategists, scientists, and thinkers. They take big stories and provide meaningful data that can help management, entrepreneurs, and businesses improve their strategies through effective communication and help to better understand complex systems, team relations, and their market, story by story. You'll learnWhat storylistening isHow the typical process of storylistening looks likeHow storylistening can be applied to rethink process modelingWhat the secret ingredients of a storylistening project areWhat Astrid’s top recommendations to rethink processes areI hope, you enjoy this episode of the New Process Podcast and are curious to learn more in the next episode. Hit subscribe to not miss it!If you'd like to get the links and show notes for this episode, head to:https://www.NewProcessLab.com/episode23---Thanks to our New Process Partner of the month, we can keep the New Process Podcast free:This month, our partner is aiio: If you don't know aiio, you have to give it a try. It is a super easy to use process management tool with a strong focus on AI features. If you are interested in a demo, just book a session with their CMO Jobst von Heintze by heading to NewProcessLab.com/aiio ---PS: I'm really looking forward to meeting you in person at the New Process Conference 2024. Make sure to get one of the Early Bird Tickets for a special rate. Just go to: NewProcessLab.com/conference---Follow me on LinkedIn:https://www.linkedin.com/in/mirkokloppenburg/Want to know how to start rethinking processes? Get my free checklist here: http://www.NewProcessLab.com/checklist