S2.EP3: Interview with Lana Bui, Music Director at Rogue Planet
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ABOUT THIS EPISODE:
In this conversation, Lana Bui, the music director at Rogue Planet, discusses her journey into music supervision and her role at Rogue Planet. She talks about the day-to-day tasks of a music director, including working with editors and composers, and the importance of being innovative in the trailer music industry. Lana also discusses the use of covers in trailers and the trends in trailer music. She emphasizes the importance of marketing and the challenges of navigating the approval process. The conversation also touches on the role of social media in the music industry. The conversation covers various topics including the impact of TikTok on artists, the importance of social skills in the industry, the value of mentorship, the potential risks and benefits of AI in music, and the popularity of country music. The guests also discuss the role of storytelling in music and the creation of curated playlists. Overall, the conversation highlights the evolving landscape of the music industry and the need for continuous learning and adaptation.
Takeaways
🌟 Music supervision is a job that requires a love for film and music, as well as an understanding of how they come together to create emotional responses in the audience.
🌟 In the trailer music industry, it is important to be innovative and find unique ways to create recognizability and draw the audience’s attention.
🌟 Covers are often used in trailers to offer a modern take on familiar songs and attract both younger and older audiences.
🌟 The approval process for trailer music can be challenging, with multiple layers of decision-makers involved.
🌟 Social media presence and following can play a role in the selection of artists for trailer music. TikTok has provided a platform for talented artists to showcase their work and connect with a global audience.
🌟 Social skills are an underrated but essential skill in the music industry, as they help artists effectively communicate and advocate for themselves.
🌟 Mentorship plays a crucial role in the development of aspiring artists, providing guidance and support in navigating the industry.
🌟 The use of AI in music raises concerns about copyright and authenticity, but also presents opportunities for creating affordable playlists.
🌟 Country music is gaining mainstream popularity due to its storytelling and emotional appeal.
🌟 Curated playlists offer a personalized and eclectic mix of music, reflecting individual tastes and nostalgia.
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🎙️ SyncRiffs is a weekly podcast where we discuss sync placements in multimedia (TV/Film/Advertising, etc.), the music industry, pop culture and everything in between including exclusive interviews with musical artists, composers, agents, and music supervisors where we riff about syncs and the state of the music industry. Subscribe to the channel for future episodes.
Podcast produced by Blue Buddha Enterta
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