18-01-2023
Is digital marketing measurement missing the point? - With Tara Kilcoyne
As the industry evolves at a blistering pace, has the focus on the simple but crucial act of measurement lagged?Join host Steve Filler as he talks to Tara Kilcoyne, Operations Director at dentsu international where they will be diving into such things as:Preparing (still) for the death of the cookie.The importance of educating clients about the alternatives to third-party data.How much of the planning approach is driven by the agency, and how much comes down to specific client requirements.Key shifts that are expected from a measurement perspective in 2023.Where retention fits into the agency’s agenda for 2023.New Year’s resolutions for the industry. The challenge of finding the right partner.This podcast is brought to you by The Digital DistilleryHosted by Steve FillerProduced by Grace BrecknockEngineered by Phil McDowellExecutive Producer Nadia KoskiProject Managers Dennis Kirschner & Stefanie LeonardiYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
