Wholegrain Leadership

Dr. Matthias Catón

The Wholegrain Leadership Podcast looks at leadership from a holistic – wholegrain – perspective. Hence the title. Are you a current or aspiring leader? Do you want more than just the quick fix? Do you want to improve your skills continuously and broaden your horizon? Then this podcast is for you! Dr. Matthias Catón interviews guests with exciting, new perspectives on leadership issues. Solo episodes cover particular topics. No matter the guest or the subject, the aim is always to both inspire you and to give you practical insights that you can apply immediately. read less
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Tell convincing stories
10-02-2021
Tell convincing stories
Kai-Jürgen Lietz has written a book about storytelling called “Storytellity”. He explains the power of telling stories. Although it goes back to the stone age, you can easily apply it to modern-day (business) contexts. Kai-Jürgen and Matthias discuss different basic structures such as the “Hero’s Journey” and the “Man in the Hole”. Kai explains simple ... Read more

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Tell convincing stories
10-02-2021
Tell convincing stories
Kai-Jürgen Lietz has written a book about storytelling called “Storytellity”. He explains the power of telling stories. Although it goes back to the stone age, you can easily apply it to modern-day (business) contexts. Kai-Jürgen and Matthias discuss different basic structures such as the “Hero’s Journey” and the “Man in the Hole”. Kai explains simple ... Read more
How to get perspective
22-01-2021
How to get perspective
Matthias explains what leaders should read and listen to for insights and perspective. Contrary to popular belief, leadership is less about talking and more about listening. Matthias tells you what he reads and consumes and how you can get out of your bubble to get the crucial perspective that will make you an effective leader. ... Read more
Become a thought leader
07-01-2021
Become a thought leader
Becoming a thought leader is essential to transitioning into senior leadership roles. It’s not enough to be an expert. You also have to be able to communicate your ideas to a broad audience. Matthias’s guest Rhea Wessel, a journalist by training, is the founder of the Institute for Thought Leadership. She explains what a thought ... Read more
Business model generation
07-05-2020
Business model generation
How do you generate or refine a business model? In this episode, Matthias introduces the Business Model Generation canvas developed by Alexander Osterwalder and Yves Pigneur. He describes the nine building blocks and dives into different business models: the long tail, multi-sided platforms, freemium, and open business. Finally, he explains the phases of a business ... Read more
What is strategy?
06-02-2020
What is strategy?
Defining and executing strategy is one of the most important tasks of a leader. In this episode, Matthias Catón explains what strategy is, what it isn’t, and how it differs from other concepts such as operational excellence. He discusses two principles you can apply when developing your strategy: the Blue Ocean Strategy and mission-driven strategies. ... Read more
Why is well-being important?
16-01-2020
Why is well-being important?
Well-being is on everybody’s mind. Who doesn’t want to be well, healthy and happy, after all? In this episode, Matthias talks to a real expert in this field, Dr. Anat Itay-Sarig. They discuss what well-being means, why it’s more than just the occasional yoga class or a latte macchiato in the morning, and why you, ... Read more
Make your message stick
02-01-2020
Make your message stick
As a leader, you will have a message you want to communicate to your customers, staff, and the general public. Your message is important to you, so people should remember it. For that, it needs to be “sticky”. To persuade people, you should follow the six basic principles Matthias explains in this episode. The principles ... Read more
Negotiate like a professional
12-12-2019
Negotiate like a professional
We negotiate things big and small constantly, often without even noticing it. Despite this, many feel uneasy when facing an important negotiation. Often, we’re also not good at it. In this episode of the Wholegrain Leadership Podcast, Matthias Catón speaks with Anja Henningsmeyer. She is an expert on communications and negotiation and works as a ... Read more
Giving and receiving feedback
05-12-2019
Giving and receiving feedback
Giving and receiving feedback is one of the essential capabilities of a leader. In this episode, Matthias Catón explains straightforward rules when giving and receiving feedback. If you are giving the feedback, always speak from your own perspective; be concrete; focus on things that can be changed; and balance the pros and the cons. If ... Read more