Something a little different today. We are in the middle of Travel Season for The Digital Distillery Podcast network, and as such I have put together a little recap episode from one of our recent events all about Sustainable Tourism in Austria. The episode was originally released in late 2023 for The Digital Distillery Podcast, and while not strictly digital sustainability focused, it does have a strong focus on traditional sustainability when it comes to the tourism industry. If you have never heard one of our Digital Distillery Podcasts before this is a great introduction to those events.We will be back with brand new content on Green About Media in a few weeks time.This podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

Today on Green About Media we have the privilege of 'listening in' on a recent podcast episode from  IAB Europe, Policy Matters with host Inez Talavera De La EsperanzaThe interview with Eric Shih from Carbon Intelligence Platform Cedara, covers; The growing importance of Sustainability in Digital Advertising, The EU environmental policies shaping business, and the challenges and opportunities that are beginning to arise from these new regulations.I highly recommend that you go an check out the other IAB Europe's podcasts over on their network and a huge thank you again to IAB Europe for letting use parts of your interview in this episode.This podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

SummaryToday on Green About Media we hear from Fiona Salmon, the Sustainability Lead at Captify, as she discusses the importance of sustainability in the digital space. She shares her background and career path, highlighting her transition from print to digital media sales. Fi emphasises the need for awareness about the environmental impact of digital campaigns and the importance of measurement and auditing. She also discusses the challenges and mistakes in data collection and the significance of year-on-year data comparison. Fi shares insights on reducing carbon emissions in campaigns and the role of a green task force in driving sustainability initiatives. She concludes with advice for individuals and companies looking to get started on sustainability.TakeawaysAwareness of the environmental impact of digital campaigns is crucial in the digital space.Measurement and auditing are essential for understanding and reducing carbon emissions.Year-on-year data comparison is important for tracking progress and setting sustainability goals.Reducing carbon emissions in campaigns can lead to improved performance and increased profitability.Setting up a green task force can help drive sustainability initiatives within a company.Links & Recs:The Sustainable Business BookFiona SalmonThis podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

In this episode of Green About Media Stephanie Scheller discusses the launch and operations a sustainability consultancy within Omnicom Group. She shares her background and journey, as well as the process of pitching and funding  her idea to make it a reality.Stephanie explains the day-to-day activities of the unit, including consulting advertisers on eco-efficient media planning and helping media vendors become more sustainable. She emphasises the importance of measurement and offers advice for individuals looking to start sustainability initiatives in their organisations.This podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

Welcome back to a brand new season of The Green About Media Podcast, where we delve into the intersection of digital innovation and environmental impact.Heading into Season Two, we're excited to bring you insights from professionals driving sustainability within their organisations. Join host Phil McDowell in this introduction episode as he introduces the fresh concept for this season, provides updates on upcoming sustainability-focused legislation, and explores a company that's revolutionising traditional capitalist thinking to tackle environmental challenges head-on.Listen in to discover how we're navigating the complex landscape of environmental sustainability in the digital age.Links:The World CountsNew LegislationPatagonia New DirectionArticle - Profits in a world of climate changeBetter MediaThis podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

Welcome back for Part 2 of this special episode on Decarbonising Digital Media.In this episode we pick up where we left off and look closer at carbon measurement standardisation, supply chain transparency, and 5 steps to net zero.Guest co-produced with Nadja Wolff.Further Reading:EU Carbon Policy and TargetsAd Net ZeroGARM Sustainability Action GuideCedaraEric Shih - COO at CedaraThis podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

Welcome back to Green About Media.It has been a little while since you have heard from us and we are still hard at work on Season 2 of the show which will launch in the coming months.In the meantime, however, we were lucky enough to be involved in Decarbonizing Digital Media, a webinar hosted by ShowHeroes and Cedara. So we thought we would turn this webinar into a 2-part mini series which stands as a great refresher for the first season of the show, covering and updating the key topics that we covered there.This first part covers how carbon measurement works in 2023 as well as looking at that tricky scope3 supply chain of a digital media company.This episode was guest co-produced with Nadja Wolff.This podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

Welcome to the season finale of Green About Media, the podcast where we explore sustainability in digital advertising, climate change, and the impact of technology on our planet. In this episode, Ara and Phil take sides to explore the potential best and worst case scenarios of everything  discussed so far. Ara's sunny disposition is a natural fit for the best case scenarios, while Phil will take on the role of the pessimist and explore the worst case scenarios.They discuss the potential benefits of a sustainable future where companies prioritise sustainable practices and consumers are more conscious of their digital carbon footprint. On the other hand, they also discuss the potential consequences of companies continuing to prioritise profit over sustainability and the potential consequences of failing to address climate change. That's all for this season of Green About Media. Thank you for joining us as we explored sustainability in digital advertising, climate change, and the impact of technology on our planet. We'll be back soon with more episodes exploring the latest trends and issues in sustainability.This podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

Today on Green About Media we discuss some of the possibilities that the current burgeoning AI technology could bring to the table.Things like  AI-guided autonomous vehicles (AVs), distributed energy grids, smart agriculture and food systems and next generation weather and climate prediction are just some of the ways AI is going to impact sustainability in the near future.Also new field of “Climate Informatics” is blossoming that uses AI to fundamentally transform weather forecasting and improve our understanding of the effects of climate change. AI techniques may also help correct biases in models, extract the most relevant data to avoid data degradation, predict extreme events and be used for impacts modelling.https://www.europarl.europa.eu/RegData/etudes/STUD/2021/662906/IPOL_STU(2021)662906_EN.pdfhttps://www.pwc.co.uk/sustainability-climate-change/assets/pdf/how-ai-can-enable-a-sustainable-future.pdfhttps://aiforgood.itu.int/8-ways-ai-can-help-save-the-planet/https://mumbrella.com.au/how-attention-and-sustainability-can-help-brands-reduce-their-carbon-footprint-778810https://www.forbes.com/sites/joshwilson/2022/12/06/artificial-intelligence-machine-learning-and-the-future-of-entertainment/?sh=6a4373cd6de4This podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

Greenwashing is a term that most of us are familiar with, but do we know exactly what it means? Is it getting better or worse in 2023? and how did Green evolve into Blue, Pink & Social?In this episode we will answer all these questions and talk about what you can do as a consumer, or as a company, to avoid and/or not support these ....er...colourful...practices.References and Further Reading:Nestle LawsuitTruth in Advertising6 types of GreenwashingGreen Blue Pink and Social WashingBeware of WashingEthical ConsumerInvestopediaThis podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

This week on the Green About Media we are joined by Harvin Gupta who heads up commercial partnerships at Scope3. In this episode we discuss a near future where carbon is factored in to our daily decision-making process when purchasing advertising.The digital marketing industry is uniquely positioned to be the first global industry to becoming  entirely carbon-neutral by shifting its spend from high to low carbon purchases.Harvin also discusses the 2 key-concepts behind Green Media and how they at Scope3 are helping shift the way in which businesses think about Carbon and their emissions.Further reading and References:NetZeroFood Nutrition LabelsThis podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

Green About Media is back for 2023 and this week, we explore a new type of industry; Carbon Intelligence providers.We hear from Cedara CEO and Global Advisor David Shaw and Eric Shih and what role Carbon Intelligence plays in shifting the global economy toward a sustainable economy. There is a marked shift across all areas of the economy and as with any revolutionary change, those that act fast and change with the tide will come out on top and those that sit on the sidelines and make excuses will suffer.In this episode of the podcast Eric and David talk about the changing landscape and what businesses need to do in order to catch the boat. And if you would like to look further into the subject, here are a few articles that Ara has collected for your reading pleasure:https://www.businessinsider.com/making-net-zero-possible-the-hidden-impact-of-digital-ads-2022-7https://www.wsj.com/articles/ads-often-run-on-websites-that-come-with-high-carbon-emissions-but-low-returns-study-finds-11669150096https://martech.org/how-advertisers-can-take-the-lead-in-reducing-carbon-emissions/https://www.exchangewire.com/deep-dive/deep-dive-a-guide-to-environmental-sustainability-in-digital-advertising/https://venturebeat.com/data-infrastructure/a-new-metric-in-ad-tech-carbon-emissions/https://adnetzero.com/https://www.purposedisruptors.org/advertised-emissionshttps://www.clientearth.org/latest/latest-updates/stories/the-legal-risk-of-advertising-carbon-offsets/https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoeDavid Shaw, Co-Founder & CEO of CedaraDavid has over 15+ years in various leadership & entrepreneurial positions in the media and software industry. Most recently at Teads, he founded Teads Ad Manager, the company's software division where he managed a global team and grew revenue with thousands of brands and over $250mm in annual revenue.Eric Shih, Global Advisor at CedaraEric is a seasoned executive and board member with 20 years of experience across digital media, technology and software. He has a proven track record in building new businesses at both startups (3 successful exits) and global corporations. Eric currently serves as Chief Growth Officer at Lasso, and was previously Chief Supply Officer at Teads.This podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

In this episode of Green About Media we explore Digital's Carbon Footprint. Does it even have one? The answer is yes, and it's pretty big. But things are changing and there is actually a lot you can do in your day-to-day and in your company to make a difference.References:https://www.raconteur.net/infographics/worlds-digital-carbon-footprint/#https://www.climateimpact.com/news-insights/insights/infographic-carbon-footprint-internet/https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-thinkhttps://sustainability.fb.com/energy/https://sustainability.google/This podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

The idea of Climate Change is certainly nothing new to us in 2022. We know the impact it has on us and are now even starting to see the evidence in our day-to-day lives. But what impact can we have on it?In this episode of Green About Media, we explore how we got to this point and how it's different from the other cycles of global warming that the planet has experienced. We also explore the different scopes that an organisation, or even an individual can use to measure their carbon emissions in order to better understand where changes can be implemented to create real change.And we leave you with a question and invite you to record your answer and email it to us:Think of a scope 3 emission in your personal/professional life, and something small you could change that would positively impact your emissionsWhat are the kinds of conversations are you having with people in your personal & professional life surrounding this topicWhere have you noticed some of these emission reduction efforts in companies that you interact withThis podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

As sustainability and all its subsidiary terms and definitions become increasingly thrown around in media and politics, it's not a surprise that they all begin to blur together for the average person.This is problematic. That's why we are more likely to pass off these topics as 'too confusing' or 'I can't keep track anymore' and when we do this, not only do we lose scope of what we can do and which companies we should or shouldn't support, but it also means that organisations that aren't doing their part, are more likely to get away with it by simply throwing these words around.In this episode of Green About Media, we will introduce you to Corporate Sustainable Development expert Ara Almada as she explains the difference between some of these key terms and why it matters.This podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.In this episode you introduce to you the new show and to the concepts of ESG, Sustainability, the Green Media Movement and the IAB's new committee aimed at tackling the digital media industry's de-carbonisation challenge.Brought to you by The Digital Distillery, this episode was Hosted, Produced & Engineered by Phil McDowellContact us at our websiteor email on podcast@the-digital-distillery.comThis podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

Introducing Green About Media, a brand new podcast from The Digital Distillery.In this mini-series from The Digital Distillery, Green About Media will tackle a range of these topics and straighten out some of the common misconceptions and misunderstandings around the terms that we hear in the media on a near daily basis. Where the efforts come from, how they have changed, and what impact they are likely to have on both the environment and the digital media industry itself are all things that are important to internalise if you want to understand where we are and where we are going in tis rapidly changing environment.This podcast is brought to you by The Digital DistilleryWritten by Phil McDowellProduced & Engineered by Phil McDowellExecutive Producer Nadia KoskiProject Managed by Dennis KirschnerYou can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts