Attached to Hygiene

After successfully airing and sharing 57 episodes of ‘Attached to Hygiene’, the podcast will be taking a production break. When the show that is designed to enable you to grow your knowledge and influence in absorbent hygiene returns, expect fresh content and valuable insights from experts at Bostik, throughout the industry, and a new host.On behalf of Bostik and the entire podcast team, we thank you, our listeners, for your dedication to the show and we look forward to returning in the future. We would like to also take this opportunity to thank Jack for his energy, vision, and enlightening interviews that have brought Bostik’s ‘Attached to Hygiene’ podcast to life. Please use this pause as an opportunity to get caught up on any episodes you missed or relisten to your favourites. Outline [00:01] Announcement[00:19] Jack’s personal farewellConnect with Attached to Hygiene Podcast Team• Follow Disposable Hygiene Adhesives on LinkedIn.• Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com or take our listener survey.• Sign up for the Attached to Hygiene newsletter to be informed when the podcast returns. Additional Resources available:• Listen to past episodes• Access Bostik Academy: Absorbent Hygiene**Please note that access to Bostik Academy is only available to Bostik Customers and Partners.Music by Jonathan BoyleProduced and edited with help from Paul Andrews, Liz Brunner, Michele Tonkovitz, Emory Churness, Nikki Ackerman, and Green Onion Creative. Post-production for Attached to Hygiene is done by PodcastBoutique.com.Legal disclaimer.

Over the last few years, consumers have become increasingly interested in the safety of products. But they are not alone in their concern. Our industry strives to provide products that can be used with confidence. Governmental bodies create laws and directives to help ensure shoppers are protected from bad actors. To get insights into the current climate around standards and directives, Host Jack Hughes speaks with Luminita Barbu, Regulatory Affairs Director at EDANA. Together they explore the European Union’s rules and the industry’s actions to protect the health of product users. Though much of the conversation focuses on the EU, it offers insight into what may soon come to other regions of the globe. The EU’s General Product Safety Directive (GPSD)As Luminita explains, the GPSD applies to product categories that do not have specific directives associated with them. Through the GPSD, all products are regulated in regards to product safety and consumer health. However, quality standards may not always be clear as to how they are best applied to any given industry. This leaves a critical need that, in some cases, is filled by organisations within the industry itself.The synergy of regulations and voluntary guidelinesTrade associations bring together industry players seeking to comply in the best way possible and promote safety. They can be more agile, helping manufacturers, suppliers, and others to establish and implement changes. This results in improved flexibility for adapting to innovations and evolving information. The EDANA Stewardship ProgramLuminita describes EDANA as serving the absorbent hygiene industry in several ways. It can:Assist with providing valuable information to those crafting regulations Help to define and promote best practices on consumer safety, substances of interest, sustainability, and fair tradeCreate standards for raw materials, testing protocols, and supplier conductMake recommendations regarding communications with consumers in a way that is honest, productive, and accessibleOutline of the Episode[04:28] Regulations affecting the absorbent hygiene industry[08:00] Absorbent hygiene articles have a long history of safety[12:33] The General Product Safety Directive[14:36] Building trust with the consumer[17:00] Safety is achieved with a synergy of mandatory regulation and voluntary standards[19:20] Ensuring safety is the role of the entire supply chain[24:30] The advantages of voluntary guidelines, and what makes them an effective tool[27:09] What absorbent hygiene can learn from other industriesResourcesYou can find Luminita Barbu on LinkedIn or leave them a message through our email at hygiene@bostik.com. For more information on EDANA, visit edana.org.Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

Daily management of incontinence can be complicated. Many sufferers rely on absorbent hygiene products to cope with their condition. Although their experiences vary widely, some needs (leak protection, discretion, and affordability, etc.) are fairly common. How well these are met can make or break the product users’ trust in a brand forever.So how can producers better serve consumers? One simple approach is to talk to product users. In this episode of ‘Attached to Hygiene’, host Jack Hughes revisits an earlier discussion featuring guest moderator Alan Cottenden who spoke with a user panel from Europe. As Emeritus Professor of Incontinence Technology at University College London, Alan has extensive expertise with incontinence products and user experience. Panellists Tonneke, Chris, and Rebecca relate how current market products help them live more active lives. They also explore what innovations they hope to see in the future from the market.Managing incontinence with absorbent hygiene productsIncontinence affects an individual's daily life on many levels and to differing degrees. For some, it is just a small ‘oops’ during a sneeze or other physical activity. For others, it can be a sudden and complete release of the bladder or bowels. To live as normally as possible, users rely on a product's effectiveness for absorption, odour control, and more. Methods for coping are many, from choosing particular clothes (and bringing spares), to planning their agendas around bathroom breaks. The absorbent hygiene products they use are a key aspect of their planning. Some shift between as many as 5 or 6 different articles depending on planned activities. And, whilst users appreciate recent product improvements, each has a wish list that would make living with incontinence just a bit easier.Outline of the Episode[04:49] Understanding user experience helps you address their concerns[06:03] Introduction of panellists and their conditions[12:57] Incontinence of any type can limit options or make living a full life difficult[16:38] Secrecy, discretion, and the reactions of others to incontinence[22:51] The panellists’ experiences … Do current products meet their needs?[29:14] Skin health and managing issues caused by incontinence[33:05] Changes that would improve user experience with incontinence products[39:00] Why consumers may mix and match various product types [43:42] Users want more sustainable products, but they can’t sacrifice performance or afford expensive solutions[49:51] The impact of a product’s appearance on discretion and attitude ResourcesYou can find Alan on LinkedIn. You may wish to leave him a message through our email at hygiene@bostik.com. If you'd like to donate to any of the preferred charities of our panellists, you can do so via the links below.Bladder Health UKBekkenbodem4allThe Simon Foundation for ContinenceProgress Educational TrustFor additional information, download our 1-page PDFs, ‘Fit is Key to Comfort and Performance in Adult Incontinence’ and ‘Core Performance in Adult Incontinence’. Or, request a copy of our complete ‘Adult Incontinence’ whitepaper'.Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

This episode is sponsored by Cotton Incorporated and their free B2B Resource CottonWorks.com.Learn more about their free sourcing directories at CottonWorks.com/Nonwovens-Sourcing. Host Jack Hughes continues his conversation with Euromonitor’s Ali Angus, Head of Innovation Practice, and Liying Qian, Head of Tissue and Disposable Hygiene. In recent episodes, they reviewed the market research firm’s Top 10 Global Consumer Trends of 2023 and began to explore those with the clearest impact on the absorbent hygiene industry. This episode looks at the final three trends with the biggest impact on hygiene. ‘She Rises’: Women bring their needs and expectations into the open To combat years of stigma, the topic of menstruation and related issues are being discussed honestly. Companies are seeking better ways to speak about and meet the consumer’s needs. Another example: the ‘fem tech’ industry is partnering with absorbent hygiene manufacturers to incorporate technology that can perform health screenings and other functions into menstrual products that shoppers use regularly.‘Authentic Automation’: Pairing smart machines with human needsAs the ability of computers to do more for us increases, so does their ability to drive a more personalised experience. The lack of universally-accepted terminology to describe flows, volumes, or even product capacity for menstruation and incontinence can make shopping difficult. Smart tools and quizzes can help consumers clarify their needs and narrow down product options. When these bots alone aren’t enough, manufacturers and retailers may also have consultants standing by to help. ‘Young and Disrupted’: Pushing companies into a new way of interactingGen Z, a highly vocal yet diverse generation, wants genuine connections to brands. They challenge manufacturers on both performance and social issues. Companies may find themselves in new and uncomfortable conversations in the most public of venues. (One example: menstruation for transgender users.) Moreover, these shoppers want sincere responses, and they expect to see them put into action. Outline of the EpisodeShe Rises[03:10] The intersection of ‘fem tech’ and absorbent hygiene articles[05:10] Improving user experience with smart wearables Authentic Automation[08:03] Using automation to help customise the shopping experience [10:15] Tools helping to shorten the consumer shopping journey Young and Disrupted[17:22] Gen Z challenges brands on both performance and social issues[19:50] Brands are pushed to participate in conversations that were uncomfortable not very long agoFinal Recommendations[23:40] Read and truly understand the trends, what drives them, and how they pertain to your absorbent hygiene consumers[25:05] Consider how facets of these trends are manifesting in other industries and consider how they can be adapted to your ownResourcesYou can find Ali Angus and Liying Qian on LinkedIn or leave them a message through our email at hygiene@bostik.com. If you’d like to read Euromonitor’s full Top 10 Global Consumer Trends 2023 report, you can visit their website.You can also follow Euromonitor on:LinkedIn Facebook Twitter Instagram Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

This episode is sponsored by Cotton Incorporated and their free B2B Resource CottonWorks.com.Learn more about their free sourcing directories at CottonWorks.com/Nonwovens-Sourcing. Last episode, host Jack Hughes and his guests reviewed Euromonitor’s Top 10 Global Consumer Trends of 2023. This time, Jack is again joined by the market research group’s Ali Angus, Head of Innovation Practice, and Liying Qian, Head of Tissue and Disposable Hygiene. Together they take a closer look at how three of those trends impact absorbent hygiene manufacturers. ‘Budgeteers’: Seeking the best value for their money Inflation and other economic realities have made consumers price-sensitive. Many opt for less expensive items or items that can be repaired or refurbished. For single-use products like absorbent hygiene articles, they look for products they can use longer without sacrificing performance—or risking their health and wellness. This trend favours added-value purchases at lower costs. Wetness indicators becoming a standard feature is an excellent example. Another is a shift toward reusable products which may be a larger initial investment but save money over time.‘Eco Economic’: Saving money also helps save the planetThe trends for lower cost, coupled with repair, reuse, and refurbish, unintentionally support sustainability. Fewer products being made means lower consumption of materials and energy. This trend also benefits the makers of reusable articles. Companies may actively promote their products’ economic and environmental benefits. Meanwhile, more consumers are using the same hygiene articles to manage both period care and incontinence needs. Some suppliers are warning against cross-use; others embrace it. ‘Revived Routines’: Supporting a return to the new normalAs consumers resume social activities in public places, they want products that help them feel confident. The use of period care and incontinence articles that fit into more active lifestyles is on the rise. Slim profiles improve comfort and discretion. Tampons with spiral or interlaced grooves improve leakage control for mobility and freedom. Brands position themselves as companions of the consumer, there for them throughout the consumer’s lives and choices.Outline of the Episode[01:52] Summary of the six trends with the strongest impact on absorbent hygiene Budgeteers[08:35] Products that last longer or absorb more add value[13:08] How ‘Budgeteers’ affects institutional products and purchases[20:00] The mixed impact on Direct-to-Consumer brandsEco Economic[26:02] Reusable diapers and other trends[28:25] Cross-utilisation of products[30:29] Educating the consumerRevived Routines[37:12] Companies position themselves to provide support for consumer choices[39:09] Product changes indicative of the trend[41:44] Swimming pants/diapers in ChinaResourcesYou can find Ali Angus and Liying Qian on LinkedIn or leave them a message through our email at hygiene@bostik.com. If you’d like to read Euromonitor’s full Top 10 Global Consumer Trends 2023 report, you can visit their website.You can also follow Euromonitor on:LinkedIn Facebook Twitter Instagram Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

This episode is sponsored by Cotton Incorporated and their free B2B Resource CottonWorks.com.Learn more about their free sourcing directories at CottonWorks.com/Nonwovens-Sourcing. For manufacturers looking to stay abreast of today’s top trends, Euromonitor International’s annual lists are a valuable resource. Knowing when and how—and why—consumers are spending their money can make a big difference in your company’s success. Host Jack Hughes is joined by two Euromonitor experts to discuss their Top 10 Global Consumer Trends of 2023. Alison (Ali) Angus is Euromonitor’s Head of Innovation Practice. Liying Qian is Head of Tissue and Disposable Hygiene at the strategic market research provider. This first of three episodes explores the process for identifying the top consumer trends, then reviews the selections for 2023.Outline of the Episode[10:58] The 7-month process of identifying each year’s top 10 trends. [10:50] Budgeteers — The cost-of-living crisis has forced consumers to think carefully about how they spend their money. Manufacturers reduce the cost of basic products and emphasise the benefits of higher-end products to make purchases easier.[22:05] Here and Now — The stress of the last few years has left consumers feeling a need to splurge. Retailers target special occasions and offer payment plans that spread out costs to allow immediate consumption.[23:16] Eco Economic — The emphasis on repairing, restoring, and using less are supporting sustainability by default. Retailers and other organisations are making it easier for consumers to save their money–and the planet. [24:24] Authentic Automation — Shoppers want a human element to enhance the technology they use and make their lives easier. Think relatable robots, virtual tools to connect with others, and even chat bots. [25:09] Control the Scroll — Users are looking for more efficient ways to get value out of their screen time through optimisation and consolidation. Solutions include tailored marketing and personalised recommendations.[27:35] Game On — Gaming platforms are a new gathering place for people of all kinds to have fun. Businesses are finding ways to reach them through product placement, playable advertising, and more.[29:01] Revived Routines — Many are looking look to get out and about, and to socialise. They want to return to activities that are both healthy and fulfilling.[30:16] Thrivers — People feel world-weary and burned out. Some have decided they don’t need to be ‘the best’ and instead just want to enjoy their lives. They embrace products that help them feel better. [31:24] She Rises — The women’s rights movement is surging. Female consumers are advocating for equality and equity by breaking barriers, combatting stigma, and demanding products designed with their needs in mind.[31:58] Young and Disrupted — Generation Z are coming of age, creating families, and taking control of their futures. They know what they want, and they expect companies to meet their needs. ResourcesYou can find Ali Angus and Liying Qian on LinkedIn or leave them a message through our email at hygiene@bostik.com. If you’d like to read Euromonitor’s full Top 10 Global Consumer Trends 2023 report, you can visit their website.You can also follow Euromonitor on:LinkedIn Facebook Twitter Instagram Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

As manufacturers and consumers both know, there are many benefits to reusable absorbent hygiene products. But there are also drawbacks. In the second half of this two-part ‘Attached to Hygiene’ episode, reusable article inventor Frantisek Riha-Scott speaks on the challenges. The Founder of Confitex delves further into the topic of reusable, single-use, and hybrid products with host Jack Hughes. As Frantisek sees it, fusing the best elements of reusable and disposable products can address both consumer and retailer concerns around reusables. A hybrid article can also assist with a more economically and environmentally sustainable future for the absorbent hygiene market.Overcoming the ‘Triple P Challenges’ of absorbent hygiene products Frantisek sees the ‘Triple P Challenges’ of pricing, performance, and practicality play into making the hybrid approach workable. This is because each factor has a valuable role in manufacturing a product that is sustainable and cost-effective for both producers and consumers. He offered Confitex as an example.Pricing: Manufacturing with automated production can be done on any continent, and much more swiftly than the previous manual process. This reduces geopolitical risks and those surrounding multiple regulatory structures. The ability to produce more unlocks lower supply chain costs from buying in quantity, as well as increased product sales. Together, they lead to a better cost structure for the company.Performance: Automation also allows for the manufacturing of absorbent products with a thinner profile than before, whilst also achieving increased absorbency and leak protection, and stronger moisture retention. Practicality: The innovative design and market-leading technology of the product provides many practical advantages for consumers because they are easier to launder reducing a major consumer concern. They can be washed at high temperatures and even thermal dried without affecting their performance.Outline of the Episode[1:00] Fusing the best elements of reusable and single-use absorbent products can address both consumer and retailer concerns.[2:00] Setting new standards to measure product performance is crucial for environmental and economical sustainability. [4:55] Without there currently being industry standards for marketing claims, consumers can get confused.[6:41] The need for new protocols to create harmonised standards that are relevant to actual working performance.[12:48] A new anatomically correct lab testing device designed to simulate on-body wear for more accurate results. [16:36] Hybrid solutions can address practicality, the innovative design, and the market.[21:00] Inflation is one of the biggest threats to single-use products.[23:54] How hybrid solutions can potentially create more wealth for the entire industry. ResourcesYou can find Frantisek Riha-Scott on LinkedIn or leave him a message through our email at hygiene@bostik.com. Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

Most absorbent hygiene products today are disposable. With this comes convenience, cleanliness, and affordability. But it also brings negative impacts on the environment. For this reason, some consumers are choosing reusable options. However, these products may lack in the areas of performance, practicality, and price. So how do manufacturers like you offer reusable options to your customers while still meeting their needs?Frantisek Rhia-Scott, founder and design director at Confitex, proves how necessity drives creation. In the first of two ‘Attached to Hygiene’ episodes, Frantisek tells host Jack Hughes how the absorbent apparel company brought a much-needed incontinence product to the market. A reusable absorbent incontinence product with a greater purposeFrantisek started Confitex over 10 years ago while he was a competitive downhill skier. He wanted athletes to be able to continue their race without having to take the time to ‘answer the call of nature’. In talking to family and friends, he soon saw a bigger and more widespread need for such an article. Market research proved quite beneficial: He learned that as many as one in three experience incontinence at some point in their life. Further research helped Frantisek identify consumer niches, product issues, and possible solutions. Sustainability must serve the society, economy, and the environmentThe absorbent hygiene industry is in a race to find increasingly sustainable solutions—especially as regulations increase. But it’s a balance. Products need to be better for the environment and affordable, or it’s not a sustainable business model. To adapt, the industry needs to work even harder on finding viable solutions, especially regarding efficient production. Outline of the Episode[03:42] How the competitive skier used his sport and love of fashion to design reusable underwear[05:25] Why Confitex is at the forefront of the industry trend of sustainability[11:15] The importance to be sustainable both environmentally and economically[15:33] Traditional absorbent hygiene styles have certain advantages in the market, including a long-standing history across all distribution channels[18:18] The coming challenge of the EU restricting the use of plastic-derived polymers in single-use products [22:34] E-commerce offers a financially viable business model for reusables [32:50] The challenges that come with marketing reusable absorbent hygiene products [33:42]Meeting challenges by combining the best elements of reusable and single-use products ResourcesYou can find Frantisek Riha-Scott on LinkedIn or leave him a message through our email at hygiene@bostik.com. Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

Since launching in May 2021, ‘Attached to Hygiene’ has enabled listeners like you to grow your knowledge and influence in the absorbent hygiene industry. Each guest (more than 60 to date) has brought their own perspective and valuable information to you. This milestone episode—our 50th—is a compilation of many voices and notable pieces of value from the first 49. Our shows have included in-depth discussions on:All three main absorbent hygiene markets—baby care, period care, and adult incontinenceMajor regions around the worldImpact of consumer needs and trends in the industry First-hand accounts from incontinence product users on two continentsSummaries of talks given at 2022’s OUTLOOK and HYGIENIX conferencesEnjoy listening back to these memorable ‘Attached to Hygiene’ conversations.Outline of the Episode[02:26] Market Overview. Paul Andrews (Ep. 2)[06:30] Adult Incontinence. Diane Toonen, Adam Greenberg, and Vicky Wolpoff (Eps. 14, 15); Alan Cottenden and product users (Eps. 30, 32)[10:28] Baby Care. Natalia Richer (Eps. 44, 45)[13:25] Period Care. Danielle Keiser (Ep. 21, 24); Augusto Quiroz (Eps. 35-37), Chirag Virani (Eps. 38, 39)[22:02] Comfort and Confidence. Christophe Morel (Eps. 3, 4)[23:11] Consistency. Diane Toonen (Ep. 5)[24:40] Convenience. Tina Li (Ep. 6)[25:20] Cost. Mike Schumacher (Ep. 7) [25:50] Regional Perspectives on the Five Cs. Pietro Landrone and Seif Shaarawy (Ep. 12, 13); Rockey Ye and Tina Li (Eps. 29, 31); Augusto Quiroz (Eps. 35-37); Kelley Reigert (Eps. 35, 36); Raymond Chimhandamba (Eps. 41, 42) [36:45] Sustainability. Christophe Morel (Eps. 16, 19); Seif Shaarawy and Luke Burkholder (Ep. 18) [42:33] The Future of Absorbent Hygiene. DeeAnn Nelson, Nick Carter, Darius Deak (Ep. 11); Heidi Beatty and Natalia Richer (Ep. 28)[48:40] Advice on Preparing for the Future. Sharon Vindarine (Eps. 48, 49)ResourcesTo connect with many of the guests featured in this episode or any previous episode via LinkedIn, click their names below. You can also ask questions or leave a message for any of our guests through our email at hygiene@bostik.com. Christophe MorelDiane ToonenTina LiMike SchumacherRuss StuczynskiAlan RamspeckMorten-Rise HansenNicolas LeulierLaurianne LibralessoDeeAnn NelsonNick CarterDarius DeakSeif ShaarawyPietro Landrone Vicki WolpoffAdam GreenbergLuke BurkholderDanielle KeiserJan O’ReganJane WishneffAmrita SaigalHeidi BeattyNatalia RicherAlan CottendenTyphaine RaimbourgKelley ReigertChirag ViraniRaymond ChimhandambaSharon VinderineGet Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

The baby diaper market is dynamic and rife with competition; new products and features appear regularly. Keeping up to date on current and emerging trends isn’t easy, but it can give you the competitive edge you need. Fortunately, podcast guest Sharon Vinderine has valuable insights for the North American market. As CEO and Founder of Parent Tested Parent Approved, she sees some of the newest offerings, even before they hit the shelves. In this episode of ‘Attached to Hygiene’, Sharon and host Jack Hughes discuss the latest trends and her expectations for what comes next for absorbent baby products.Six top diaper needs According to Sharon, the features parents look for in today’s diapers are fairly straightforward:Leak protection that meets expectationsImproved sustainabilityHow the diaper is attached or closedComfort for the babyNo odour, which for many also means no perfumesProduct price relative to featuresSustainability and other baby diaper market trendsThe popularity of the cloth diaper is not as strong as it was a few years ago. Consumers want more convenient options that offer improved sustainability at different levels. What’s more, the current generation of parents are willing to pay a bit more for sustainability and natural materials—a change from recent years. Sharon attributes this to lessons learned during the pandemic. COVID, she believes, taught people the value of being more cautious regarding their health and that of their children. Other leading trends in baby diapers include:Wetness indicators, especially those with reaction times as short as five seconds Brands that offer a subscription model for sales and convenient deliveryAdorable prints, including customisable optionsProducts that use no dyes at allRecommendations to product manufacturersSharon sees many good products on the market, which parents appreciate and approve. Even so, expectations continue to evolve. Here are her top three tips for brands and entrepreneurs:Learn what parents think of your product (Naturally, she suggests working with Parent Tested Parent Approved.)Invest now in changes; the time and money spent today will have long-term benefits, and the payoff may be sooner than you thinkAdd product options that meet more stringent preferences. This will benefit both the consumer and your reputationOutline of the Episode[01:37] What parents are looking for in baby products[04:06] Shifting views on sustainability[07:50] Current trends in baby diapers[10:20] Predictions for future trends[14:53] Sharon’s advice to manufacturers and brandsResourcesYou can find Sharon Vinderine on LinkedIn or leave her a message through our email at hygiene@bostik.com. Learn more about Parent Tested Parent Approved by visiting their website. Get Connected with Attached to HygieneTake our Listener Survey.Sign up for our email newsletter! Click to sign up and every two weeks receive:Overview and highlights of our most recent episodeAdditional information about industry topics like sustainability, absorbent core, period care, and othersBostik exclusive content including whitepapers, glossaries, 1-pagers, and other helpful learning materials Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

Getting product feedback from your consumers can be tough, especially if you’re new to a market or launching a product. Parents can feel equally overwhelmed by the expanding field of options. According to mother, CEO, and company founder Sharon Vinderine, that’s exactly why Parent Tested Parent Approved (PTPA) exists. Sharon recently spoke with host Jack Hughes about how—and why—consumer testing has become vital for brands and consumers alike. In the first of two ‘Attached to Hygiene’ episodes, Sharon walks Jack through PTPA’s goals and methods for evaluating household products. Parent Tested Parent Approved helps families choose wisely New parents are chronically busy. They very much want to do what’s best for their babies, but new products and brands appear in the market all the time. Parents simply may not have the hours to research consumer reviews for every product. That’s where PTPA has found its niche. When there’s a PTPA seal of approval, parents can know it’s a product that’s been used, tested, and approved by consumers just like them.How PTPA evaluates diapers and other productsThe company has built a community of around 250,000 volunteer testers across North America. This diverse group comes from a number of sources. Some reach out after seeing Sharon’s TV appearances, whilst others discover the company online or on products and seek out additional information. Volunteer families provide details about what types of products they use, their demographics, and what they’d be willing to test.When a manufacturer turns to PTPA for a review of their product, the company asks parents that use the product type if they’d be willing to participate. Those that say ‘yes’ are sent the item, such as a nursery set, a vacuum, or a month’s supply of diapers. Participant testers use the product regularly and fill out detailed, targeted questionnaires about the product’s performance and their experiences using it. Those responses are assessed to determine if the product is, indeed, parent-approved.Earning and keeping the consumer’s confidenceSharon and the rest of the Parent Tested Parent Approved team believe that trust is the most valuable currency brands have. That’s why they are meticulous about never awarding their seal of approval to products just because they’ve been asked—or paid—to do so. For example, one company sent them a series of products for testing, but not all received approval. The manufacturer agreed with the assessment, saying their R&D team identified the same issues, and the product was being withdrawn from the market whilst the problems were addressed. Yet, other consumer rating companies gave the product their endorsement. This is why it’s beneficial for families—and manufacturers—to know which consumer ratings are the most reliable and can be trusted day in and day out. It helps take the guesswork out of shopping and makes life easier.Outline of the Episode[03:34] Product categories reviewed by PTPA[04:40] Helping consumers find great products, including challenger brands[06:40] Overview of the testing process and how it benefits manufacturers[10:24] Why not all awards and approvals are equally reliable[13:25] Building and utilising PTPA’s diverse community of testers [19:19] How the pool of testers is constantly refreshing itself[21:02] Earning and keeping credibility with parents and manufacturers[25:13] Why trust is the most valuable currency[28:38] Sharon’s recommendation on how to read product reviews online[30:09] Parents are looking for reliable endorsements now more than everResourcesYou can find Sharon Vinderine on LinkedIn or leave her a message through our email at hygiene@bostik.com. Learn more about Parent Tested Parent Approved by visiting their website. Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

New absorbent hygiene products enter the market every day, and their creators hope the items are successful. However, sometimes products flounder or fail. There are many reasons for this: Assumptions about consumer expectations or preferences were wrong. The consumer’s needs change by the time the product reaches the market. The item may be priced too high or too low. That’s why it’s crucial for manufacturers to incorporate consumer feedback from inception to launch. But how is this done? Kudos CEO Amrita Saigal—who recently made a deal with Gwyneth Paltrow and Mark Cuban on Shark Tank to invest in her diaper business - explores this question and others with host Jack Hughes. The Power of Connecting With Your Consumer BaseThe original concept of Kudos diapers was to offer parents a more natural alternative for their babies. Next, the idea was refined based on conversations with the consumers the company hoped to serve. Research showed that 90% of babies are born to Millennials. In addition, purchasing decisions are overwhelmingly made by the mother. Based on these findings, the company created a profile of their typical consumer, whom they call Natural Nikki. Kudos let their future consumer base test prototypes and offer input. Most importantly, the team listened to that feedback and implemented changes. Because of this approach, by the time Kudos diapers officially launched, there was already a level of trust established. The company had a built-in base of consumers who were invested in the brand.One thing that Amrita considers important is transparency. She recommends letting the consumers know what you’ve done for them and be honest about the challenges. For example, Kudos diapers are natural everywhere that touches the baby, but there are plastics in other areas of the product. Why? The market doesn’t have affordable alternatives yet. When demand goes up, new processes will emerge. Eventually, the prices for more sustainable alternatives will come down. Knowing their consumers’ thoughts on price, quality, and sustainability helps Kudos to find the right balance to meet today’s needs and plan for the future of the market.Outline of the Episode[05:15] The amount of plastic put into absorbent consumer products[06:39] What parents are concerned about in their baby's diapers[07:54] What do eco-friendly diapers mean by eco-friendly?[13:26] What does the Millennial mom look for from diapers?[15:34] Statistics on Millennial parents[20:41] Millennial moms struggle for balance in many areas[27:07] Why Natural Nikki chooses Kudos diapers[31:48] When will the world make sustainability mainstream?[34:45] Including the consumers in your product's journey gains their trust[41:09] Amrita on building a tight-knit customer baseResourcesYou can find Amrita Saigal on LinkedIn or leave her a message through our email at hygiene@bostik.com.Learn more about Kudos by visiting their website. To access the CSR and Sustainability Materials mentioned in the episode, please click the links below.To read about CSR and Sustainability in Absorbent Hygiene, click here to read the articles on our website.To watch our CSR webinars from 2021, please go to our webinar page on Bostik Academy: Absorbent Hygiene*.To access our Glossary of Sustainability Terms, our “What’s the Difference…” Terms Sheet, and our Two Whitepapers, visit our Bostik Academy: Absorbent Hygiene* portal.*Please note that Bostik Academy: Absorbent Hygiene is only available to Bostik Customers and Partners.Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

It’s no secret that sustainability is a matter of growing importance in the absorbent hygiene industry. Even so, there are many perspectives to consider. That’s why Bostik has created a pair of podcasts specifically on the topic. ‘Transition(s)’ features outside perspectives on various markets that we serve. ‘Bostik Talks’ shares related, insider information on what Bostik is doing. In this episode of ‘Attached to Hygiene’, host Jack Hughes brings you one of each! The episode starts with ‘Transition(s)’ Episode 13, which features Susie Hewson, founder and CEO of period care company Natracare. Following that, Jack was invited to ‘Bostik Talks’ to reveal what Bostik’s hygiene division is doing to advance sustainability in the period care, baby care, and adult incontinence markets. ‘Transition(s)’ With Natracare’s Susie Hewson A long-time voice in both period care and sustainability, Susie started as a self-described campaigner. She fought for changes in the menstrual health industry that would challenge the status quo. Then, in 1989 she turned her passion—to make period care products safer and more sustainable with bio-sourced absorbent articles—into a company. Natracare was born. Times were notably different when she started her company—no internet or email … only even fax machines and phone calls. Since then, she has seen an increasing value placed on human rights and transparency in the industry. Change doesn’t generally happen overnight, she points out, but often the dreams of today become the realities of tomorrow. She pushed forward to normalise a sustainable approach in the industry. Susie sees recycling absorbent hygiene articles as impractical for many reasons. Instead, she believes the focus needs to be on making as many products as possible compostable. In her view, adhesives present the biggest challenge. Also, she notes, there is often confusion among consumers about what is green and what isn’t. For example, many consumers buying products made from plant-based materials assume this impacts their end-of-life outcomes. In truth, the same ingredient behaves the same way, whether made from bio-material or petroleum. Many are also unsure about the difference between degradable, biodegradable, and compostable. Ultimately, Susie points out, sustainability is multi-faceted and includes sourcing, the market, and financials. ‘Bostik Talks’ With Jack HughesAs the digital marketing manager for Bostik’s Hygiene Business, Jack is well-versed in sustainability trends in the absorbent hygiene industry. He also sees how Bostik is responding to the need for better end-of-life options and bio-sourced products. Through our Responsibly for Hygiene programme, Bostik offers not only education but options and solutions as well. We have launched three sustainably sourced adhesives in our Nuplaviva™ series. Jack shares that while a compostable adhesive is definitely something the industry is working on, there are some significant obstacles to be overcome. These include limited materials and facilities for composting, and a lack of agreement on the best end-of-life solutions. It’s a bit of a quandary. Producers are often reluctant to make the switch to compostable articles due to the uncertainty of consumer demand. Consumers are waiting for the prices to become more competitive—which can’t happen until supply and demand increase. Even so, Jack is seeing signs the industry is making moves toward sustainability and circularity.Outline of the Episode‘Transition(s)’ with Susie Hewson[2:30] Introduction of Natracare CEO and founder Susie Hewson [3:30] How Susie’s passion for the environment inspired her to launch Natracare[5:03] The market’s increased emphasis on human rights and transparency [7:04] The regulatory environment is evolving into a more circular economy approach[7:30] Environmental and personal health go hand in hand [8:15] Recycling is not feasible, but products can be compostable[9:02] Bio-based trend accelerating, but consumer confusion remains[10:38] The biggest challenge is the adhesive[11:05] Good eco-design should not be impeded by cost to consumer [13:17] Industry’s role: We went through the industrial revolution; now we’re in the green revolution ‘Bostik Talks’ with Jack Hughes[14:59] Intro of Jack and Bostik’s sustainability initiatives through the Responsibly for Hygiene programme [15:47] Three bio-sourced adhesives launched as part of Nuplaviva™ series [16:46] The adhesive supplier is working to support the transparency goals of producers [17:30] The industry’s three main challenges in becoming more sustainable [19:42] Confident Bostik will be able to adapt and grow with industryResourcesFollow Natracare on LinkedIn.Listen to more episodes of Transition(s) and Bostik Talks by visiting their website.Transition(s)Bostik TalksTo hear more about sustainability, listen to these episodes: Sustainability in Disposable Hygiene Pt. 1 with Christophe Morel and Laurianne LibralessoSustainability in Disposable Hygiene Pt. 2 with Seif Shaaraway and Luke BurkholderSustainability in Disposable Hygiene Pt. 3 with Christophe MorelSustainability in Disposable Hygiene Pt. 4 with Christophe Morel‘What’s the Difference Between’ guide to commonly used (and confused) terms Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.If you’d like to learn more about cotton as a natural leader in the global baby care market, you can do so on CottonWorks.When it comes to staying current on global trends in the absorbent hygiene industry, Natalia Richer has an enviable position. As COO of Diaper Testing International (DTI), she sees what companies around the world are working on and what consumers are purchasing. Fortunately, Natalia is glad to share her insights with ‘Attached to Hygiene’ listeners. In Part 2 of her conversation with host Jack Hughes, their discussion includes additional trends and hopes for the future of baby diapers. Consumers, safety, and sustainable materialsThe current movement toward greener absorbent hygiene products is undeniable. New brands are appearing, and a segment of the consumer base is embracing them. However, parents’ reasons may vary. Certainly many parents value sustainability, but a large portion list safety as their primary motivation. These parents equate natural materials with safer, more gentle experiences for their babies.The shift toward thinner diapers, channel cores, and pre-compound coresFrom all that DTI has seen, the slow evolution toward thinner products continues unabated. Newer core designs like channel and pre-compound cores are proving their value and their use is spreading. Pre-compound cores in particular are lowering entry barriers for start-ups. By purchasing cores instead of building them, these emerging brands avoid certain equipment costs and production headaches. This may be one reason more smaller players, including D2C (Direct to Consumer) brands, are reaching the market. Current estimates place smaller brands at about 2% of sales. Natalia noted that most are focusing their advertising efforts at competing with other brands in the same niche, rather than targeting customers of the larger brands.Predictions and hopes for the future of baby diapersElastics and pant diapers are two of the industry’s biggest trends and both are expected to continue. Each of them offers advantages to consumers and babies alike. Prominent among the benefits are convenience, comfort, fit, and performance. The shift toward more eco-friendly practices is likely to continue as well. However, until the industry makes headway in finding viable end-of-life options, companies will focus on the production side and more sustainable ingredients.Natalia also shared a hope for the future. She looks to the industry to begin more differentiation in products based on their target use. One example would be diapers specifically designed for daytime vs. night-time wear. Another would be more variation between smaller and larger sizes to reflect changes in a growing baby’s behaviour patterns.Outline of the Episode[1:28] Continuing evolution toward thinner products and new core designs[4:10] Premade cores lower the entry barriers for small brands[9:45] The focus on safety and sustainable materials[14:57] What product reviews say about consumer reasons for buying eco-friendly diapers[21:27] Consumer testing surprises: US consumers are more open to wider chassis diapers than expected[23:59] Predictions and hopes for the future of baby diapers ResourcesConnect with Natalia Richer at via LinkedIn.Follow with DTI (Diaper Testing International) on LinkedIn.Listen to other ‘Attached to Hygiene’ episodes featuring Natalia Richer:Trends in Absorbent Baby Products pt. 1 with Natalia RicherAbsorbent Hygiene Market Insights with Natalia Richer and Heidi BeattyHYGIENIX 2022 Conference OverviewTo learn more about adhesives for baby diapers, read:Adhesives Used in Baby CareThe Total Elastic Attachment Adhesive Solution for Pants DiapersGet Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.If you’d like to learn more about cotton as a natural leader in the global baby care market, you can do so on CottonWorks.Staying informed about current global trends in the absorbent hygiene industry can be challenging. Fortunately, our guest Natalia Richer has a better vantage than most. As COO of Diaper Testing International (DTI), Natalia sees what companies around the world are working on. In the first of a two-part series, she and ‘Attached to Hygiene’ host Jack Hughes discuss DTI and some of the biggest trends they see in baby diapers. Diaper Testing International: Evaluating products from around the worldAs the industry evolves, manufacturers look to make changes and assess new designs. DTI offers these producers a host of analytical tests and product user group studies. Determining rewet, strikethrough (speed of acquisition), capacity, creep, and peel are typical. But to truly bridge the gap between lab data and user experience, parent testing and usage diaries are invaluable. In the future, DTI’s testing may also become more specific to age and size group. This is because, as babies grow and their movements change, different design elements are needed to protect against leakage.Elastics are valued for improved fit and leak protectionOver the last few years, stretch has been proving a key feature in delivering both ergonomic fit and better leak protection. Some companies have been quick to adopt elastics at the waist and other locations, whilst others have been slower to expand their use in products. One key benefit of waist and belly elastics is their ability to ensure fit as food is digested. Babies’ waistlines contract markedly as food is absorbed—far more than in adults. Because of this, diapers that fit snugly at mealtime become loose if parents do not adjust them appropriately. The resulting gaps can increase the chance of leakage. Conversely, elastics correct the fit automatically, keeping the insult where it belongs.Pant diapers thrive in newer absorbent hygiene markets Across the globe, pant-style diapers have been gaining ground. Parents enjoy the simplicity of pulling on a diaper, especially as a growing baby begins to resist or struggle during diaper changes. In developing markets, pants are very popular. Some brands in India even offer them in newborn sizes. More mature markets like the US and Europe typically label pants as a ‘potty training aid’, which tends to keep demand low. However, some smaller brands are promoting pants for other age groups.Outline of the Episode[5:29] Natalia enjoys the world of diapers because it is dynamic and always evolving[9:45] Parental stress, the need for convenience, and the impact of failures [16:12] The industry’s most common tests are not dependent on diaper size; they do not fully reflect user experience as babies grow and their movements change[20:41] Other tests evaluate the whole product for features like sizing, as well as creep and peel performance [23:23] Regional differences in products and what consumers value[25:35] The use of elastics for fit and leak protection[29:57] Pant-style products for babies are popular but under-promoted in some markets ResourcesConnect with Natalia Richer at via LinkedIn.Follow with DTI (Diaper Testing International) on LinkedIn.Listen to other ‘Attached to Hygiene’ episodes featuring Natalia Richer:Absorbent Hygiene Market Insights with Natalia Richer and Heidi BeattyHYGIENIX 2022 Conference OverviewTo learn more about adhesives for baby diapers, read:Adhesives Used in Baby CareThe Total Elastic Attachment Adhesive Solution for Pants DiapersGet Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.Legal Disclaimer

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.If you’d like to learn more about natural fiber leader, cotton and its biodegradability, visit CottonWorks.November was an eventful month for the absorbent hygiene industry. In Episode 42, we focused on the OUTLOOK 2022 conference in Europe. Now, ‘Attached to Hygiene’ turns to the U.S. and welcomes speakers from Hygienix™ 2022 in New Orleans. Host Jack Hughes connects with 11 of the event’s speakers to get highlights from their presentations. You can also take our poll to choose which speeches you want to hear more about from the presenters.Corporate policies supporting women in the industryAs companies across the globe strive to keep a strong talent pool, forward thinkers are adopting more value-added benefits for their employees. Some offerings began with women’s needs in mind but were expanded to be more equitable for all. One recent example began as the need to cross state lines for certain types of reproductive healthcare. Selected companies now give all employees the alternative of out-of-state travel when necessary to receive quality healthcare for their given condition.Incremental advances toward circularityMany presentations focused on improving sustainability from different angles. A few examples: The challenges of hybrid products. Specialty fibres including hemp and flax. Different methods for breaking down post-consumer products. Alternatives to dedicated collection sites for soiled articles. But whatever solutions the industry settles on will need to simultaneously address the three main challenges: price, performance, and practicality.Innovations in products for those who menstruate New products and innovations were introduced, including some designed for those who menstruate. One example cited tampons with helical grooves to more effectively spread out absorption and reduce leaks. Another presented Pads on a Roll™, which will allow menstrual products to be offered in bathrooms as easily as toilet paper. This will be of particular benefit to students in schools where providing menstrual health products is required.Outline of the Episode[1:10] About Hygienix 2022[2:07] ‘Blood, Sweat, Legislation and Regulation: The Impact on Business’[2:45] Michelle Walasavage: Challenges women face in the chemical industry[4:08] Rachel Braun Scherl: Upcoming needs and fundamental changes[16:18] ‘Next-Gen Menstrual Products and Their Users’[16:24] Frantisek Riha-Scott: ‘Reusable Products Using Nonwovens, A Complementary Product to Traditional AHPs’[20:22] Greta Meyer: ‘Breaking the Tampon Monopoly’[22:23] Danielle Keiser: ‘The Language of Period Products: Changing the Conversation with Our Customers’[26:00] ‘Going Forward: Industry M&A and Recent Investments and Innovations’[26:10] Len LaPorta: ‘Using Mergers and Acquisitions to Protect and Grow Your Business Value in a World of Disruptive Change’[27:09] ‘Sustainable and Improved AHP Inputs’[27:22] Jason Finnis: ‘Bast Fibre Use in Hygienic Applications: Opportunities and Challenges’[29:02] ‘HYGIENIX WORKSHOP: Global Trends in Diapers, Baby Pants and Adult Underwear’[29:34] Natalia Richer: Current Trends in the Industry[32:15] Carlos Richer: Future of the Diaper Industry[38:53] ‘HYGIENIX Innovation Award Presentations’[39:20] Daniella Gomez: Sposie® Dribbles® Potty Training Pads[40:09] Penelope Finnie: Pads on a Roll™What would you like to hear more about?Take our poll and tell us which speakers you would like us to feature in future episodes of ‘Attached to Hygiene’.ResourcesConnect with our guests:Rachel Braun Scherl, Managing Partner/Entrepreneur –SPARK Solutions for GrowthPenelope Finnie, CEO – Egal Pads, Inc.Jason Finnis, Executive Vice President & Chief Innovation Officer – Bast Fibre Technologies Inc.Daniella Gomez, Marketing Director – SposieDanielle Keiser, Managing Director, Impact – MadamiLen La Porta, Managing Director – The DAK GroupGreta Meyer, Co-Founder/CEO – SequelCarlos Richer, CEO/Director – Richer Investment S.A. De C.VNatalia Richer, COO – Diaper Testing InternationalFrantisek Riha-Scott, Founder and Design Director – Confitex TechnologiesMichelle Walasavage, Sr. Manger Diversity, Equity & Inclusion – Arkema, Inc.Visit the HYGIENIX Website to learn more about the conference and speakersTo hear past episodes featuring Danielle Keiser, listen to:Episode 21: Introduction to Menstrual Health with Danielle KeiserEpisode 24: Megatrends form the World of Menstrual Health with Danielle KeiserGet Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.Post production for Attached to Hygiene is done by PodcastBoutique.com.

We have good news for the many absorbent hygiene professionals who missed EDANA’s OUTLOOK 2022 Europe conference in Malta. For this episode of ‘Attached to Hygiene’, host Jack Hughes talks briefly with 11 of the event’s speakers to get an overview of their presentations. You can also take our survey to choose which speeches you want to hear more about from the presenters.Advances toward greater sustainability in the absorbent hygiene industryThe goal of achieving a more circular model was one common topic addressed by many of the event’s guests. Specifics included lessons from other industries, technological innovations, and insights on how to measure sustainability. As these science-based questions are explored, there is another question to consider: Will the industry as a whole need to adopt a new business model to fully embrace circularity?Health and regulations for period care products and other absorbent articlesConsumer health was another theme shared by numerous speakers. Unified methods and metrics, challenges in testing for trace compounds, and the ISO TC338 standard on menstrual products were all considered. Toxic Shock Syndrome (TSS) was featured in multiple discussions: what causes it, what contributes to it, and how can the industry address consumer concerns. Outline of the Episode[1:10] About OUTLOOK 2022[2:10] Keynote Speaker Robert Ward: ‘War, Sanctions, Energy Market Disruptions, Inflation—The Outlook for the Global Economy in 2023’[3:53] Colin Hanna: ‘Advancements in Recycling Technology: Opportunities and Challenges for AHPs’[4:49] Christel Dendas: ‘Nonwoven in the Transition to Circular Economy’[6:04] Dr. Stefanie Schmid-Schlager: ‘Safe Menstrual Products and Facts About TSS’[9:01] Dr. Edgar Herrmann: ‘The Lab Testing Challenge for Hygiene Products—Need for Clear Safety and Performance Related Criteria’[10:10] Marta Roche Díez: ‘How the Industry Prepares for the ISO TC338 Standard on Menstrual Products’[11:29] Lori Shaffer: ‘Sustainable Materials Deliver Better Care for a Better World’[13:21] Carsten Saal: ‘How Does the Green Deal of the EU Affect the Use of Chemicals in Consumer Products?—Analytical Risk Assessment for Hygiene Products’ [19:31] Dr. Taryn Kirsch and Marines Lagemaat: ‘Stewardship Programme for Absorbent Hygiene Products’[20:45] CODEX, a voluntary initiative to demonstrate to our stakeholders that our products are safe[22:24] Getting to know Murat Dogru, the new General Manager of EDANA[23:39] Murat Dogru on the panel discussion, ‘Impact of the Energy Situation on the Hygiene Industry’[25:39] EDANA’s hopes for next year’s conference in Portugal, October 2023 What would you like to hear more about?Take our survey and tell us which speakers you would like us to feature in future episodes of ‘Attached to Hygiene’.ResourcesConnect with our guests:Christel Dendas, ESG Strategy Consultant Marta Roche Díez, Sustainability and Technological Affairs Manager — EDANA Murat Dogru, General Manager – EDANA Colin Hanna, Director of Market Research – Price Hanna Consultants Dr. Edgar Herrmann, Technical Director – Hy-Tec Hygiene Technologie Dr. Taryn Kirsch, Senior Toxicologist – Proctor & Gamble Marines Lagemaat, Scientific and Technological Affairs Director – EDANA Carsten Saal, Senior Manager Consumer Product Testing – GALAB Laboratories Dr. Stefanie Schmid-Schlager, Project Manager – Lenzing Lori Shaffer, Vice President, Global Nonwovens – Kimberly-Clark Robert Ward, Director Geo-economics and Strategy – The International Institute for Strategic Studies Visit the OUTLOOK 2022 website to learn more about the conference and speakers.For a closer look at sustainability, listen to:Sustainability in Disposable Hygiene with Christophe Morel and Laurianne LibralessGet Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.

Guest Raymond Chimhandamba returns to ‘Attached to Hygiene’ to share his expertise in the African absorbent hygiene market with host Jack Hughes and podcast listeners. Over the course of just five years, this promising market is expected to grow by 40%. Its rapid expansion offers many opportunities for manufacturers who have the ability to navigate Africa’s distinctive challenges. In this episode, Raymond and Jack turn their attention to the top five consumer needs of convenience, comfort, confidence, cost, and consistency. Also considered are sustainability and Africa’s informal economy, as well as the industry’s reaction to both.Meeting consumer needs including comfort, confidence, and convenienceMany of the continent’s trends are consistent with those seen elsewhere. Examples include the convenience of pant-style garments, wetness indicators, and home delivery. Features supporting consumer confidence—pads with wings, for example—are also well received. One difference is that African shoppers prefer to purchase products in smaller pack sizes, allowing them to better manage their cash flow. Another is the cultural assumption that pads need to be at least a certain size to offer adequate absorption and protection.Laws, regulations, and increased sustainability in African nationsThe impact of disposable items, especially single-use plastics, is a concern for many consumers throughout Africa. It is not uncommon to see openly discarded hygiene articles, often in rivers. There are even reports of items being eaten by livestock. National governments—most notably Kenya and Tanzania—have introduced legislation to ameliorate the situation. Both nations regulate how and where single-use plastics can be utilised—and did so even before the European Union. In May 2021, an EPR (Extended Producer Responsibility) law in Kenya required brand owners to demonstrate plans to reduce the environmental impact of their products.The informal economy and its effect on Africa’s absorbent hygiene marketAfrica is known for having both a formal and informal economy. The latter focuses on resale of products outside of controlled or taxed channels. Such informal sales can be seen even in public markets. Common commodities include familiar brand-name products offered in smaller quantities. Consumers are known to buy in bulk when their monthly pay comes in, and then turn to the informal economy for a little extra product when funds run low. It is not unusual for retailers to plan their sales based on this peculiarity of the African marketplace.Outline of the Episode[1:35] The convenience of smaller packages, pant-style diapers, and more[8:36] Lotions, double leg cuffs, and channels support comfort for wearers[10:40] Ensuring confidence is crucial to meeting user expectations[13:44] Consumer concern regarding sustainability, and government response[19:16] Laws regarding plastic use in Kenya and Tanzania [21:29] Extended Producer Responsibility (EPR) in Africa[24:38] The informal economy and the market’s accommodations[30:13] The rising popularity of period care products other than pads ResourcesConnect with Raymond Chimhandamba on LinkedIn.To hear more about the EMEA (Europe/Middle East/Africa) market, listen to these episodes:The EMEA Market Part 1The EMEA Market Part 2The Africa Market Part 1Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from Green Onion Creative.

In 2021, ‘Attached to Hygiene’ examined trends in the EMEA region—Europe, the Middle East, and Africa. For the next two episodes, we will focus specifically on Africa, one of the world’s rapidly expanding markets. Over the course of just five years, absorbent hygiene sales on the continent are expected to grow by about 40%. For the last decade, Raymond Chimhandamba has worked in several areas of the industry. Examples include manufacturing supply, distribution, and article production. Now, he joins host Jack Hughes to share his professional insights with our listeners. Major absorbent hygiene trends in AfricaAt present, period care is by far the leading segment, comprising about 67% of absorbent hygiene sales (roughly 29 billion pieces). Baby care accounts for 33% of the market, with incontinence products a mere 0.5% (only about 200 million articles). All combined, sales in these categories are expected to reach 60.7 billion units by 2025—roughly where the United States is today. However, the population in Africa is higher, leaving plenty of room for growth—especially amongst younger users. In Africa, only about 5.6% are over the age of 65. (In the United States, this number is closer to 23%.)User habits and tech accessThe impact of increasing access to technology is apparent. Purchasing through the internet is common. In Africa, a larger percentage of these sales is made through phones rather than computers and other devices. The availability of cell phones, better infrastructure, and more affordable data plans are all contributing factors. In fact, the prevalence of using smart phones to shop is reflected by the common use of ‘m-commerce’ rather than the more general term ‘e-commerce’.Growth of hygiene manufacturing across the continentA number of absorbent hygiene companies are building plants in various African nations. This reflects the industry’s desire to take advantage of the expected rise in sales. These include global leaders, private labels, and even locally owned concerns. Two family-owned brands are doing especially well. However, there are many challenges to manufacturing in Africa. Among them are national regulations, power outages, and even transportation difficulties. Outline of the Episode[2:50] Introduction of Raymond Chimhandamba [5:02] Traditional brands being replaced by lesser-known brands[6:51] Market overview by the numbers: units, per cents, and expected growth[9:09] Major factors driving Africa’s expanding market [14:30] Demographics, including variations by nation[18:00] User access and increasing access to tech[19:58] Opportunities and successful strategies seen in the region[24:03] New manufacturing plants built by market leaders and local players[28:58] Power outages, logistics, and other challenges for manufacturing in Africa ResourcesConnect with Raymond Chimhandamba on LinkedIn.To hear more about the EMEA (Europe/Middle East/Africa) market, listen to these episodes:The EMEA Market Part 1The EMEA Market Part 2Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.

Guest Chirag Virani, co-founder of India-based Sparkle Eco Innovations, returns for part two of his discussion with Jack Hughes about period care products in India. In this episode, Jack and Chirag consider the challenges manufacturers may face in this promising market. Key among them are menstrual inequity and the stigma of discussing menstruation. Also discussed are efforts to increase sustainability as well as gender bias in an industry focused on women’s health. Sustainability and other end-of-life issues for period care productsWhat happens to absorbent hygiene products is a conversation for many in India’s period care market. The plastics that make products and their production affordable can be a hindrance to certain types of end-of-life scenarios. In fact, plastics can take 500-600 years to break down, whereas cellulose composts much more quickly. This is an additional benefit for those who see more natural products as being better for personal health. In India, another dimension of end-of-life discussions relates to discretion and stigma. How can those who menstruate discreetly dispose of their products? Sparkle Eco Innovations is testing a mechanism to collect and compost soiled articles. This pilot program, based in the region around Sparkle’s factory, allows consumers to return used pads in provided packaging. The returned articles are then composted by a participating waste disposal company. Stigmas surrounding the discussion of menstruationOne unfortunate truth is that many of those who menstruate do not understand their options. Governments and non-governmental organisations (NGOs) are working to spread information where it is needed. But signs of the societal stigma against discussing it is seen again and again—and in various ways. During presentations, men may be asked to leave the room. Even then, attendees may still be too uncomfortable to discuss the topic and ask questions. Questions are often only asked in private, leading some NGOs to set up small rooms for one-on-one question sessions. Situations like these are more common in rural areas, but they are a factor even in cities.Menstrual inequity and lack of access to productsA disheartening 23% of youths who menstruate stop going to school because they have no access to period care products. This can have a very real impact on their future prospects. However, studies have also shown that when they are given access to products, 90% remain in school. It is statistics like these that have led many in the industry to make period care articles more available. Some companies donate them on a regular basis. Others offer discounted rates to NGOs working to expand access.Outline of the Episode[1:39] Safe and discreet disposal of period products in India[6:37] Developing plans to reduce the use of fossil resources and improve end-of-life scenarios[10:13] Stories capturing the challenges of the stigma against menstruation[13:39] The impact of gender bias on moving the period care industry forward[19:35] Other manifestations of stigma[23:27] Indian consumers and the internet[27:36] Addressing menstrual inequity[32:02] Predictions for the future of menstrual care and absorbent hygieneResourcesConnect with Chirag Virani via LinkedIn.Follow Sparkle on:LinkedInInstagramFacebookTwitterYouTubeTo hear more about menstrual health and period care products, listen to these episodes:An Introduction to Menstrual Health with Danielle KeiserMenstrual Health Market with Jan O’Regan, Part 1Menstrual Health Market with Jan O’Regan, Part 2Delve deeper into sustainability issues for the absorbent hygiene industrySustainability in Disposable Hygiene Part 1Get Connected with Attached to HygieneTake our Listener Survey to receive copies of all 5 of our CSR Documents.Connect with Jack Hughes on LinkedIn. You can also find us at Bostik | Absorbent Hygiene on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website. Email us with questions, comments, or ideas for future episodes at hygiene@bostik.com. Host: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.