BrandsTalk

Dr. Brigitte Bojkowszky

BrandsTalk is a captivating podcast hosted by Brigitte Bojkowszky, dedicated to unraveling the secrets behind successful brands. Through thought-provoking conversations with thought leaders, CEOs, entrepreneurs, and experts, this podcast unveils the stories, strategies, and firsthand insights that have propelled these individuals and their brands to new heights. With a focus on authenticity, brilliance, and market leadership, BrandsTalk provides a platform for guests to share their experiences and inspire listeners. Join Brigitte as she dives deep into the world of brands, offering valuable lessons and practical advice for entrepreneurs and business professionals alike. Tune in to BrandsTalk and discover the power of brand storytelling.


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Daring Metamorphosis: Inspiring Journeys of Growth, Synchronicity, and Courage
01-01-2025
Daring Metamorphosis: Inspiring Journeys of Growth, Synchronicity, and Courage
Daring Metamorphosis: Collective Voices on Courage and TransformationThis episode of Brand's Talk celebrates the launch of 'Daring Metamorphosis,' an anthology of inspiring journeys of growth, synchronicity, and courage. Together with my three incredible guests: Sophie Romyas, the visionary publisher; my author fellows, Achim Nowak, an internationally renowned coach and TEDx speaker; and Richard Penn, a trailblazing entrepreneur, we explore the inspirations behind the anthology, our personal journeys, and the themes of courage and connection that unite the stories. We also discuss the book's impact, the significance of the butterfly symbol, and the importance of collective intelligence and storytelling.00:00 Introduction to Daring Metamorphosis00:59 Meet the Visionaries Behind the Book02:26 Sophie's Inspiration and Vision04:01 Richard's Journey in Silicon Valley06:27 Leadership Lessons from Diverse Cultures10:50 The Philosophy of Giving Forward15:00 Achim's Personal Transformation and the Number 720:37 Moving to Portugal: Overcoming the Fear of Action22:31 The Power of Decision and Regret25:05 The Symbolism of the Butterfly27:52 Collective Storytelling and Its Impact29:39 Supporting a Meaningful Cause34:10 Rapid Fire Session: Words of Wisdom37:50 Final Thoughts and GratitudeGet the book: https://linktr.ee/daringmetamorphosis Get in touch with:Sophie Roumeas: www.sophieroumeas.com  www.facebook.com/sophie.roumeas1/ https://www.facebook.com/travelmelikepoetry/Richard Phan: https://www.linkedin.com/in/richardphan   Achim Nowak: www.achimnowak.com  www.myfourthact.com  https://www.linkedin.com/in/achimnowak/  Watch us: https://youtu.be/iiU2e9W8EtE  Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Designing Brands That Connect: How Visuals Drive Brand Loyalty and Engagement w/ Justin Lynch
09-12-2024
Designing Brands That Connect: How Visuals Drive Brand Loyalty and Engagement w/ Justin Lynch
The Multifaceted World of Graphic Design with Justin LynchJustin Lynch, a seasoned graphic designer with over 13 years of experience, shares his extensive knowledge from working in various roles such as an internal designer, freelancer, and embedded designer at agencies. Recognized by the American Marketing Association of Houston with two Crystal Awards, Justin provides insights into the challenges and unique perspectives each role offers on branding and design choices. He highlights the importance of understanding your audience, simplifying design, ensuring brand authenticity, and leveraging modern tools like AI. He also discusses his transition to starting his own design agency and the significant lessons learned from award-winning projects.02:04 Diverse Roles in Design02:35 Challenges in Design Approval05:44 Influence and Perception in Design08:20 Starting a Design Agency11:45 Design and Brand Perception18:17 Impactful Design Elements23:55 Authenticity in Brand Design25:11 Chick-fil-A's Brand Consistency27:24 Common Pitfalls in Branding31:14 The Role of AI in Modern Branding36:06 Award-Winning Design Strategies37:56 Tips for Small Businesses on Strategic Designwatch us on: https://youtu.be/M7TUPEU5K5M Get in touch with Justin Lynch:Website: www.avlier.com LinkedIn: www.linkedin.com/in/justinmlynchhttps://www.avlier.com/writing-effective-design-briefs/Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Wisdomary Leading: Elevate Your Brand Through Purpose and Fulfillment w/ Peggy O'Neal
11-11-2024
Wisdomary Leading: Elevate Your Brand Through Purpose and Fulfillment w/ Peggy O'Neal
Embracing Authentic Leadership: Insights and Transformations with Peggy O'NealAre you at a crossroads in your leadership journey, seeking to harness your unique identity for impactful and authentic leadership? In this episode, we dive deep into the world of true leadership with Peggy O'Neal, a certified Integral Master Coach and creator of Wisdomary Leading. Peggy, with her rich background, including roles in the Clinton administration, offers transformative insights on embracing inner wisdom, intuition, and compassion in leadership. She shares her journey of self-discovery and transformation, shedding light on how to break free from societal and self-imposed labels. Discover practical steps to access deeper insights, foster meaningful connections, and balance personal and organizational growth by honoring your true self. Key points include: ·       The Role of Inner Wisdom: Integrating wisdom traditions with evidence-based science for deeper connection and purpose. ·       Authentic Leadership: Understanding and leveraging your natural leadership tendencies for personal fulfillment and effective leadership. ·       Practical Steps: Accessing your inner wisdom, shedding unconscious beliefs, and leading with empathy and intuition. ·       Overcoming Labels: Breaking free from societal and self-imposed constraints to realize your true potential. ·       Unique Identity: Recognizing and harnessing individual uniqueness to foster community well-being and organizational growth. Join us to explore fresh perspectives on leading with wisdom, fulfillment, and authenticity, and transform your approach to leadership. This episode is a must-listen for anyone looking to lead with genuine self-expression and impactful authenticity.watch us on: https://youtu.be/k9HokKNB4aY Get in touch with Peggy O'Neal To receive Peggy’s weekly newsletter with valuable content, subscribe at www.peggy-oneal.com Connect on: LinkedIn: www.linkedin.com/in/peggyonealFacebook: https://www.facebook.com/PeggyONeal0YouTube: https://www.youtube.com/@peggy-onealLeadership Luminaries Lounge™ podcast with Peggy O’Neal and Kerry L. Bass: https://www.youtube.com/@LeadershipLuminariesLounge?app=desktopGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Consistency is Key: How Mindset Shapes Brand Identity w/ Adrian Treacy
14-10-2024
Consistency is Key: How Mindset Shapes Brand Identity w/ Adrian Treacy
Do you desire to create a standout brand that authentically represents who you are? Or perhaps you struggling to keep your brand message consistent across all platforms?In this episode, we dive deep into the powerful connection between mindset and brand identity with Adrian Treacy, a Success Mindset Coach and PG Consultant. Adrian shares his insights on how mastering your mindset can help you build a consistent and compelling brand that stands out in today's crowded market.In this episode, you’ll discover:The Role of Mindset in Branding: Learn how the ‘Thinking Into Results’ program influences individuals and businesses to shape their brand identity with a success-oriented mindset.Overcoming Limiting Beliefs: Discover the most common mental barriers that prevent entrepreneurs from achieving brand success and actionable steps to overcome them.The Power of Consistency: We converse about why consistency is essential in brand messaging and provide practical tips for maintaining it across various communication channels.Goal-Setting for Brands: Explore how setting big, audacious goals can propel your brand strategy and differentiate you in the market.Authenticity in Branding: Understand how to align your personal authenticity with your brand message to build trust and credibility with your audience.Visual Identity and Brand Storytelling: We discuss the importance of visual elements like colors and how to use storytelling to create a memorable brand.Tune in to discover how you can reshape your mindset to achieve brand brilliance and stay ahead in a competitive market. This episode will help you align your brand with your personal values, set bigger goals, and maintain the consistency that sets successful brands apart. Time markers:[02:15] Adrian’s Journey and Why Mindset Matters[06:45] The Role of Mindset in Branding[11:30] Overcoming Limiting Beliefs[15:20] The Power of Consistency in Brand Messaging[20:05] Goal-Setting and Its Impact on Branding[24:40] Authenticity in Branding[28:15] Visual Identity: The Significance of Colors[31:30] Brand Storytelling and Connection[35:20] Future of Branding and Key TakeawaysWatch us on: https://youtu.be/dh0v8Htn7lo Get in touch with Adrian Treacy:web: www.quantum-leapconsulting.comSocial: https://linktr.ee/coach_adrianGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Bridging Cultures: Mastering Middle Eastern Business Etiquette for Brands w/ Taqua Malik
02-09-2024
Bridging Cultures: Mastering Middle Eastern Business Etiquette for Brands w/ Taqua Malik
Wondering how to successfully navigate business in the Middle East while respecting its rich cultural heritage? In this episode, I had a fascinating conversation with Taqua Malik, founder of FreedomVisory, a boutique e-commerce agency, about the nuances of Middle Eastern business etiquette. Key Takeaways: - Introduction to Taqua Malik and FreedomVisory- Importance of cultural sensitivity in business - Effective communication in the Middle East ·       Verbal and non-verbal cues ·       High context vs. low context communication - Building trust and relationships ·       Investment in personal connections ·       The role of family and community - Branding strategies and successful examples ·       Ramadan campaigns ·       Desert safari marketing - Future trends and technology integration ·       Adopting digital solutions ·       Balancing tradition with modernity - The Souk Secrets: ·       Do’s and Don’ts ·       Hospitality is key ·       Respect for hierarchy ·       Cultural inclusivity Don’t miss out on diving deeper into the world of Middle Eastern business culture and learning how you can make your brand succeed in this vibrant region. Get in touch with Taqua Malik: https://www.freedomvisory.co m/ www.linkedin.com/in/taqua-malikTime Markers:00:00 Introduction to Taqua Malik04:59 Effective Communication in the Middle East12:40 Building Trust and Relationships26:02 Future Trends and Technology34:21 Souk Secrets: Tips for Business Etiquette41:43 Quick Word Wrap and ConclusionGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
The Evolution of Brand Identity: A Publishing Perspective w/ Susan Friedmann
29-07-2024
The Evolution of Brand Identity: A Publishing Perspective w/ Susan Friedmann
Are you a solopreneur or author struggling to make your mark in a crowded market? Discover the secrets of branding and niche marketing with Susan Friedmann, a seasoned solopreneur coach, and publishing powerhouse. In this episode, Susan shares invaluable insights from her 30-plus years of experience, helping you to stand out, attract your ideal audience, and build a successful brand. Dive into a conversation that covers the journey from generalist to specialist, the power of niche markets, and how to become a recognized authority in your field. - The Evolution of Brand Identity: Learn how your personal and professional life can influence the evolution of your brand. – The Niche Marketing Strategy: Uncover the advantages of narrowing down your audience and why aiming to appeal to 'everyone' can dilute your brand's impact. - Branding and Book Publishing: Discover the pivotal role of branding in book publishing and how it can elevate your position as an expert. - Authenticity in Branding: Understand why authenticity and passion are critical to developing a compelling brand story. Join us as Susan Friedmann reveals how focusing on a niche, leveraging your unique experiences, and embodying your brand with authenticity can transform your approach to marketing and branding. Whether you're looking to publish your non-fiction book or redefine your brand's identity, this episode is packed with actionable advice to help you achieve your goals.Time markers:00:00 The Evolution of Brand Identity03:11 The Niche Marketing Strategy10:51 Branding and Book Publishing33:16 Authenticity in BrandingWatch us on: https://youtu.be/I15X8Gm8Ds4Get in touch with Susan Friedmann:https://avivapubs.comhttps://bookmarketingmentors.comhttp://BookMarketingBrainstorm.comLinkedIn: www.linkedin.com/in/susanfriedmannGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Passions to Abundance - Reinventing Yourself w/ Brigitte Bojkowszky hosted by Elizabeth Gueldner
15-07-2024
Passions to Abundance - Reinventing Yourself w/ Brigitte Bojkowszky hosted by Elizabeth Gueldner
In this episode, Elizabeth Gueldner and I discuss the journey of reinventing oneself and the importance of personal and company branding. We explore the significance of mindset shifts, transforming pain into purpose, and the alignment of personal values with corporate values. We delve into the transformative journey of reinventing oneself, exploring the power of personal branding, mindset shifts, and aligning personal values with corporate values.The conversation emphasizes the power of self-discovery, overcoming limiting beliefs, and taking calculated risks to step out of comfort zones. I highlightthe entrepreneurial branding process, starting with mindset, personal branding, and company branding. the role of authenticity in personal branding and the impact of emotions on brand perception. the ongoing nature of branding, emphasizing the need for continuous self-reflection, adaptation to changing environments, and customer-centric approaches.00:00 Welcome to the Summit: Passions to Abundance01:41 Introducing Brigitte Bojkowszky: A Journey from Passion to Branding02:29 Brigitte's Personal and Professional Evolution02:31 The Power of Personal Branding and Identity05:34 From Flight Attendant to Branding Expert: Brigitte's Story08:14 The Transformation Journey: Mindset, Beliefs, and Branding20:35 Entrepreneurial Branding: A Roadmap to Authenticity33:19 The Continuous Process of Branding and Adaptation35:52 Closing Thoughts: Embracing Abundance and AuthenticityGet in touch with Elizabeth Gueldneron LinkedInon FacebookGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
From Mic to Screen: Transforming Your Podcast Brand with YouTube w/ Rayna Rokicki
01-07-2024
From Mic to Screen: Transforming Your Podcast Brand with YouTube w/ Rayna Rokicki
Are you ready to transform your podcast into a thriving business while keeping the passion of a hobbyist?Dive into this enlightening conversation with Rayna Rokicki, a seasoned podcast growth coach and YouTube producer, as she shares invaluable insights on leveraging organic marketing strategies to amplify your podcast brand.– Discover Rayna's journey from a teacher to a podcast growth maestro and how her teaching skills translated into the digital realm of podcasting and YouTube. – Learn why treating your podcast like a business and loving it like a hobby is the secret sauce to success. - Uncover practical tips on using podcasts to develop your business, build brand awareness, and intimately connect with your ideal listeners. - Explore effective organic marketing strategies that transcend traditional SEO, including how to master your podcast title and cover art for optimal discoverability. - Get insider recommendations on how to grow your personal brand and establish authority as a solopreneur or face of a brand through strategic podcast content. - Rayna reveals common pitfalls in podcasting and offers strategies for audience engagement and content optimization to ensure your podcast not only survives but thrives. - Finally, Rayna introduces her podcasts, providing audiences with further resources to explore.Time markers:02:01 Transitioning Careers and Finding Passion03:50 Business Development and Podcasting07:05 Mastering Organic Marketing for Podcasts11:33 Personal Branding and Podcast Growth Strategies18:09 Leveraging YouTube to Amplify Podcasts22:06 Avoiding Common Podcasting PitfallsRayna is a Podcast Growth Coach and Podcast/YouTube Producer with over 3 years of experience in the podcasting space.  She focuses on organic marketing strategies to help you grow your podcast like a business but love it like a hobby.  She is also the host of the podcast, You Betcha She Did! which features business tips to help you elevate your voice, grow your brand, and earn your worth. Get in touch with Rayna Rokicki:Website = https://ladiesfirstdigitalmedia.com/LinkedIn = https://www.linkedin.com/in/raynarokicki/Instagram @ladiesfirstdigitalmediaco and @youbetchashedid Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Executive Branding w/ Brigitte Bojkowszky
26-06-2024
Executive Branding w/ Brigitte Bojkowszky
Do you want to transform your executive presence and elevate your career? Then this episode is for you! I had the pleasure of being a guest on Justin Lynch's podcast, Boring to Badass, where we delve deep into the nuances of executive branding. Here’s what we discuss in this episode: The significance of leadership branding and how it differs from personal and entrepreneurial branding. The three key pillars of leadership branding: how you act (gravitas), how you communicate, and your appearance. The benefits of intentionally crafting your leadership brand and the positive impact it can have on your organization. Common challenges you might face when building your executive brand and how to overcome them, including balancing authenticity with professional expectations and managing imposter syndrome. Practical tips on leveraging your executive brand to open new career opportunities and expand your professional network. Why not branding yourself isn't an option—if you don't define your own brand, others will do it for you. Tune in to learn actionable strategies and gain valuable insights into creating a powerful and authentic executive brand.Time Markers:01:53 The Importance of Leadership Branding06:23 Differences Between Leadership and Entrepreneurial Branding12:35 The Three Pillars of Leadership Branding23:17 The Role of Marketing in Executive Branding25:37 Challenges in Building an Executive Brand31:58 Leveraging Your Executive Brand for Career Advancement35:44 Conclusion and Final ThoughtsConnect with Justin Lynch: LinkedInAvlier WebsiteAvlier LinkedInGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Podcurious or Reluctant Brander? Navigating Podcasting's Role in Elevating Brands and Business Growth w/ Megan Dougherty
17-06-2024
Podcurious or Reluctant Brander? Navigating Podcasting's Role in Elevating Brands and Business Growth w/ Megan Dougherty
Are you finding it challenging to differentiate your brand amidst the competitive business landscape, particularly in the realm of strategic brand communication?Delve into the intricacies of strategic brand communication with Megan Dougherty, a digital marketing strategist and co-founder of One Stone Creative, as we navigate the transformative power of podcasting. Discover how strategic podcasting can serve as a powerful tool for networking and brand growth within the competitive business landscape. Gain insights into seamlessly integrating podcasting into your corporate communication strategy, ensuring your brand stands out amidst the competition.Explore the vital components of authenticity and storytelling in podcasting, essential for captivating and engaging your audience in today's digital era of brand communication. Learn invaluable techniques for measuring the true success and engagement of your business podcast, transcending mere download metrics.Join us as Megan shares her journey and evolution in the realm of digital marketing, unveiling the strategic insights behind One Stone Creative's innovative approach to podcasting. Leave equipped with practical advice and actionable strategies tailored specifically for enhancing your brand's communication efforts through the power of podcasting. Time markers:02:31 Megan’s Journey and Evolution03:34 Strategic Use of Podcasting06:53 Integrating Podcasting into Business Strategy14:59 Authenticity in Podcasting23:03 Measuring Success and Engagement24:52 The Story Behind One Stone Creative35:48 Practical Advice for Business PodcastingGet in touch with Megan Dougherty:Websites: https://Podcastingforbusiness.comhttps://OneStoneCreative.netLinkedIn: Page: https://www.linkedin.com/company/onestonecreative/  Profile: https://www.linkedin.com/in/doughertymegan/  Instagram: https://www.instagram.com/oscpodcasting/Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Beyond Pink: Unveiling Authentic Women's Health Brands w/ Bridie Houlihan
20-05-2024
Beyond Pink: Unveiling Authentic Women's Health Brands w/ Bridie Houlihan
Are you an entrepreneur in women's health looking for inspiration and guidance? Dive into this enlightening episode of Brandstock with Bridie Houlihan, founder and CEO of Female Health Founders. Discover the innovative platform bridging gaps and fostering a global community of change-makers in women's health.  Key Highlights: - The origin story of Female Health Founders and the gap it fills in the entrepreneurial ecosystem. - How gamification, hackathons, and community-focused tools are revolutionizing women's health initiatives. - The unique challenges female entrepreneurs face, and innovative solutions fostering global collaboration. - Insights into inclusive branding beyond the conventional, exploring the conscious choice behind Female Health Founders' visual identity. - An exploration of 'Pinkwashing' in women's health, advocating for genuine support over superficial awareness. Join us as we unravel the journey of empowering women's health entrepreneurs worldwide, and how Bridie's vision is cultivating a trailblazing community for impactful change.  Time Markers:00:00 Introduction to Bridie Houlihan and Female Health Founders06:02 Innovative Tools and Community Engagement13:20 Challenges and Global Impact29:41 Inclusive Branding and Choosing Distinct Colors34:24 Addressing PinkwashingBridie Houlihan, a trailblazer in the field of women’s health, serves as the passionate founder and CEO of Female Health Founders. This visionary platform serves as an inclusive hub for empowering female entrepreneurs and innovators worldwide. With over 15 years of dedicated experience in product and business development management, Bridie has made indelible contributions to public health and women’s wellness sectors. Her passion for innovation is evident in her utilization of cutting-edge methods such as gamification, hackathons, and patient advisory groups to drive transformative change. One of her proudest achievements to date is sponsoring Facebook UK’s first-ever all-female hackathon. Through her leadership, Bridie strives to create an open-access environment where game-changing ideas can flourish, ultimately increasing access to healthcare for women globally.Get in touch with Bridie Houlihan:www.femalehealthfounders.comGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Brand Identity Connection w/ Brigitte Bojkowszky on 'Marketing with Russ' aka #RussSelfie
06-05-2024
Brand Identity Connection w/ Brigitte Bojkowszky on 'Marketing with Russ' aka #RussSelfie
Do you ever find yourself craving a deeper connection in your marketing efforts?Perhaps you're searching for ways to cut through the noise and forge authentic relationships with your audience. In this episode of 'Marketing with Russ', we're diving headfirst into the world of brand identity and its profound connection to building meaningful connections in the ever-evolving landscape of marketing.We address | Time markers:00:00 Welcome to Marketing with Russ: A Fresh Start Every Monday02:06 The Power of Connection in Marketing03:25 Marketing Tip of the Day: Eliminate Distractions04:49 Special Guest Brigitte: Branding and Marketing Insights05:37 Branding vs. Marketing: An In-depth Discussion15:19 The Essence of Personal Branding18:38 Authenticity and Vulnerability: Keys to Connection22:01 Consistency in Branding: The Final TakeawayThroughout the episode, practical tips and insights abound, offering listeners actionable strategies for effective marketing and personal development.Book tip:Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearGet in touch with Russ Hedge:https://www.youtube.com/@RussHedgehttps://www.linkedin.com/in/russhedge/https://www.facebook.com/russhedgecoachinghttps://www.instagram.com/russhedgecoach/ Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Shaping Futures: Connecting Women in Life's Transitions w/ Lauren Ashley
22-04-2024
Shaping Futures: Connecting Women in Life's Transitions w/ Lauren Ashley
In this captivating episode, professional coach and disruptor, Lauren Ashley unpacks the secrets behind her unique community-building approach geared towards connecting women experiencing life transition. She dives into how fostering shared values, encouraging diversity of perspectives, and nurturing authentic relationships can be transformative. Her approach resonates with the audience by providing an environment to share, learn, grow, and find their purpose amidst support, empathy, and validation. Lauren embraces vulnerability and authenticity, creating pathways for women to ignite their potential and become their best selves.Time Markers:02:10 Discovering a Passion for Community Building During the Pandemic03:27 The Power of Intimate, Supportive Communities for Women04:32 Why Focus on Women? Unpacking the Niche07:41 Disrupting Traditional Community Spaces10:26 The Ultimate Goal: Empowering Women Beyond the Group12:27 Catalyst: The Story Behind the Brand Name14:34 Key Elements of a Community-Driven Brand16:42 Growing the Community: Strategies and Challenges19:20 The Importance of Personal Branding in Community Building20:54 Advice for Joining or Creating Meaningful Communities25:56 Balancing Professionalism and Vulnerability30:06 Integrating Coaching Principles into Community Building33:41 Reflecting on the Journey of Building a Community BusinessLauren is a connector, disruptor, and certified professional coach. Above all, she is a multi-passionate obsessed with supporting women in life transition, leadership and success. Never following a straight path, Lauren has learned to harness the power of being a heart-centered, growth-minded multi-passionate and wants to empower and inspire more women to do the same.Get in touch with Lauren Ashley:www.weareacatalyst.comhttps://www.linkedin.com/in/lauren-ashley-minor-youman-cpc-5a0b10/Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
The Beauty of Brand Extension: Podcasting as Your Voice w/ Mary Chan
08-04-2024
The Beauty of Brand Extension: Podcasting as Your Voice w/ Mary Chan
Are you using your voice to make a real impact? Discover how podcasting can become the voice of your brand with Mary Chan, a podcast strategist and voice coach who transformed her pain into purpose. - Mary shares her journey from being told to stay quiet to empowering women’s voices. - The transition from a 20-year career in radio to founding Organized Sound Productions. - Tips for finding your ideal listener and making a strong connection. - Practical advice for preparing your voice before stepping up to the mic. - The significance of podcasting in building brand identity and creating intimate connections with your audience. - Overcoming technical challenges and the importance of persistence in podcasting. - Integrating AI in podcasting without losing the human touch. Join us on this inspiring episode as Mary Chan explores the empowerment of voice through podcasting, offering invaluable insights for anyone looking to use their voice to build their brand. Time markers: 02:45 Mary Chan's Journey08:46 Becoming a Podcasting Pro14:12 The Power of Voice10:49 Building Your Brand through Podcasting29:10 Technical and Emotional Aspects of Podcasting44:23 Embracing Imperfection37:23 The Future of Podcasting and AIMary Chan is a Podcast Strategist, Voice Coach, and Voice-Over Artist who believes in empowering women to reclaim their voice. Born and raised in Vancouver, BC, Canada to immigrant parents, Mary was told to stay quiet. Today, Mary gives women self-confidence with their voice because she felt that she didn’t have one growing up. After working in radio for 20 years, she struck out on her own and founded Organized Sound Productions, a podcast production and consulting company.Get in touch with Mary Chan:https://www.organizedsound.ca/  https://www.linkedin.com/in/marychan-organizedsound/https://www.instagram.com/organizedsoundproductions/Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Future-Proofing Your Brand: Anticipating Trends in Video Marketing and Social Media w/ Sri Mahabir
25-03-2024
Future-Proofing Your Brand: Anticipating Trends in Video Marketing and Social Media w/ Sri Mahabir
Are you struggling to make your mark with your brand through video marketing and social media but unsure where to start? Dive into Sri Mahabir’s insights on future-proofing your brand in the evolving landscape of digital marketing. Key Highlights: - Discovering your unique story and leveraging it for emotional connection - Strategies for gaining confidence on camera and the importance of authenticity - The role of artificial intelligence in personalizing and enhancing your marketing efforts - Practical steps to integrate live streaming into your digital strategy - Insights into crafting compelling content that resonates with your target audience Don’t miss out on this opportunity to learn from a seasoned expert on navigating the challenges and harnessing the potential of video marketing and social media.01:55 Sri's Journey02:36 The Power of Storytelling05:56 Building Confidence on Camera06:56 Extracting Value from Video Content15:48 Approaching Live Streaming19:33 Editing with Brand in Mind23:15 Embracing Podcasts on YouTube24:46 Overcoming Camera Shyness29:44 Staying Ahead of Marketing TrendsDespite her camera shyness, Sri Mahabir was determined to share her story and the stories of other entrepreneurs. Sri’s passion is to help medical practices and law professionals build visibility to their practices by using video, live streaming, and podcasts to bring in leads to their business and awareness of their practice. Sri is a remote producer who offers a done-for-you service that takes your live-streaming idea from concept to execution, designing the flyers and background, producing, and turning it into a podcast. In April 2020, Sri created the IG live series Journey of an Entrepreneur and guest hosts w/ Russ Hedge & D Scott on Wednesday mornings called The Experience Backstage. Get in touch with Sri Mahabir:https://www.facebook.com/sri.mahabir https://www.linkedin.com/in/srimahabirhttps://instagram.com/nexlevconsulting_sri?utm_medium=copy_linkhttps://www.tiktok.com/@srimahabir?_t=8ZRC0CebV3W&_r=1https://twitter.com/MahabirSrihttps://www.facebook.com/groups/getconfidentoncam/ref=share&mibextid=S66gvF  Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Strategies for Visualizing Brand Happiness: Lessons from a Visionary Healer w/ Dr. Kimberley Linert
11-03-2024
Strategies for Visualizing Brand Happiness: Lessons from a Visionary Healer w/ Dr. Kimberley Linert
Are you seeking ways to lead a happier life while striving for success? There are times when the pursuit of success may leave you feeling overwhelmed and detached from the essence of who you are. In this episode, I had the pleasure of talking with Dr. Kimberley Linert, a visionary healer who shared her insights into maintaining personal well-being while striving for success. Also, she gave us a deeper understanding of how constant reevaluation of our goals and desires helps in leading a happy life.Here are key lessons from our enlightening conversation with Dr. Kimberley Linert on striking the balance: 1. Pay attention to personal well-being and self-care while pursuing your business or career. 2. Deepen your knowledge in your professional field by continuously learning from other masters and similar industries. 3. Consistently reassess your goals and desires; remember what you want can evolve every three months. 4. Make use of your unique gifts and share them with the world; this is a vital part of finding your purpose and living it. 5. Success is being happy with who you are and what you're doing, and not wishing for something else.Dr. Kimberley Linert is a behavioral optometrist and a creative visionary.  She is highly trained in all areas of health and well-being: physical, nutritional, emotional, mental, and spiritual. She is a keynote speaker and author of the book, "Visualizing Happiness in Every Area of Your Life." She also has a podcast and YouTube channel: "Incredible Life Creator." She intends to inspire people to find their purpose and live it.Get in touch with Dr. Kimberley Linert:Website: https://www.DrKimberleyLinert.comBook: Visualizing Happiness in Every Area of Your Life - https://a.co/d/ayb502AYouTube: Incredible Life Creator - https://www.youtube.com/@incrediblelifecreatorPodcast: Incredible Life Creator: https://bit.ly/3GzDF7fMedia Kit: https://brucemerrinscelebrityspeakers.com/portfolio/dr-kimberley-linert/Facebook or LinkedIn (I rarely check Instagram) Facebook: https://www.facebook.com/kimberley.linertLinkedIn: https://www.linkedin.com/in/dr-kimberley-linert-incredible-life-creator/Instagram: https://www.instagram.com/drkimberleylinert/  Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Escaping the Rat Race: Legacy Building Through Personal Branding w/ Carolina Bakker
26-02-2024
Escaping the Rat Race: Legacy Building Through Personal Branding w/ Carolina Bakker
Are you tired of feeling trapped in the relentless cycle of the rat race?Carolina Bakker, renowned Rat Race Recovery Coach, delves into the journey ofliberation from the pressures of the corporate world. Through insightfuldiscussion and practical advice, Carolina offers guidance on reclaiming controlover your life and finding fulfillment beyond conventional success metrics.Key Points Covered:Journey out of the Rat Race:Uncover the pivotal moments that led Carolina to decide, "This is not the 'me' I want to go into the future with."Brand Development Story:Explore the unique narrative behind Carolina's brand development and its impact.Universal Need for Personal Branding:Delve into why personal branding is not just essential but transformative for everyone, reshaping professional paths.Starting with Personal Branding:Learn practical tips for identifying and communicating unique value from the outset.Taking Control of Your Personal Brand:Explore how individuals, whether aware or not of their personal brand, can take control and consciously shape the image they project Authenticity Empowerment:Discover how authenticity empowers individuals, encouraging action despite imperfections. Balancing Authenticity in Business:Gain insights on building a thriving business without succumbing to anxiety and self-doubt. Practical exercises and mindset shifts to navigate the transition towards holistic well-being.Tune in to gain valuable insights and embark on your own path to liberation from the rat race with Carolina Bakker as your trusted guide.Get in touch with Carolina BakkerWebsite: https://www.coachingbycarolina.comLinkedIn: https://www.linkedin.com/in/carolinabakkerYouTube: https://www.youtube.com/@coachingbycarolinaInstagram: https://www.instagram.com/coaching_by_carolinaGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
How to Build a Brand Identity w/ Brigitte Bojkowszky
12-02-2024
How to Build a Brand Identity w/ Brigitte Bojkowszky
Ever found yourself lost in the sea of coaches, struggling to carve out your unique identity? Dive into my conversation with Manmeet Kaur, the host of  The Zenler Pro Podcast, The Course Creator and Entrepreneur Platform, where I share my perspective and insights about building a standout brand identity tailored for coaches! Here are some key takeaways you can implement today:Uncover what makes you distinctive - your values and strengths are the core of your coaching superpower!Embrace the fact that every coach is a personal brand, regardless of experience level.Establishing credibility is not just about expertise; it's the bedrock of trust and loyalty in coaching.But that's not all—I delved into crafting a customer-centric coaching approach, the impact of personal branding on attracting clients, and the essential elements of shaping a unique coaching brand identity.Get in touch with Manmeet Kaur:www.wpwebeasy.comhttps://www.linkedin.com/in/webeasy/ Check out Zenler: https://www.newzenler.comGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist
Numbers with a Narrative: Decoding the Bookkeeper's Journey to Personal Branding w/ Brigitte Bojkowszky
04-02-2024
Numbers with a Narrative: Decoding the Bookkeeper's Journey to Personal Branding w/ Brigitte Bojkowszky
Join the dynamic conversation as I team up with Zoe Whitman and Jo Wood on the Bookkeepers' Podcast to unravel the captivating world of personal branding tailored for bookkeepers. We explore the profound importance of personal branding, its intersection with business branding, and the adaptable nature of this transformative process. Throughout the discussion, discover actionable insights into shifting mindsets and seamlessly weaving personal identity into a professional brand.We take you on a transformative journey, showcasing personal branding as a strategic tool that propels bookkeepers into the spotlight with confidence, leaving a lasting impact in the dynamic realm of bookkeeping. Dive deep into discussions that touch on understanding market leadership, cultivating a growth mindset, learning from failures, the invaluable role of community, and the evolution of identities. This episode unveils personal branding not as a static process but as an ongoing journey, shedding light on its dynamic nature.Gain a fresh perspective on personal branding and uncover the game-changing potential it holds for bookkeepers.An episode packed with actionable insights for every bookkeeper looking to make a lasting impact in their field.Get in touch with Jo Wood & Zoe Whitman:The 6Figure Bookkeeper 6figurebookkeeper.club (Fb group) @6figurebookkeeper (insta) 6figurebookkeeper.com (website)hello@6figurebookkeeper.com Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist