Incorporating charitable donations into the ticket-buying process is a powerful way to support important causes, enhance customer experience, and build a positive brand image. In the latest episode of TicketingPodcast.com, we explore this innovative upselling strategy with Julien Lepron, a Partner and Consultant at Common Cents France. Founded in 2012, Common Cents boasts clients like Paris Saint Germain, Rugby World Cup France 2023, and the Paris 2024 Olympics.Julien Lepron’s journey is remarkable. As the former Head of Customer Experience at Paris Saint Germain, Julien gained invaluable insights into ticket sales and fan engagement. Leveraging this experience, he now drives charitable contributions through Common Cents.Key Takeaways:Integrating Donations into Ticket Sales: Julien explains how Common Cents seamlessly integrates donation options into the ticket purchasing journey, significantly boosting charitable contributions.Boosting Customer Engagement: Offering donation options enhances customer loyalty and engagement, making fans feel more connected to organisations that facilitate impactful giving.Creating Commercial Opportunities: Julien highlights how event organisers can increase ROI and brand awareness by connecting commercial partners and fans, generating richer customer data, and creating new digital sponsorship opportunities.Why This Episode Matters:Whether you’re a ticketing manager seeking innovation or a sports executive aiming to enhance match day operations, Julien Lepron’s insights provide valuable lessons on leveraging technology for social good. His expertise underscores the importance of strategic partnerships and customer-centric solutions in today’s ticketing landscape.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

Are you a ticketing manager or a sports executive eager to unlock the full potential of customer data? Then our latest episode of TicketingPodcast.com is a must-listen. We sat down with Stefan Lavén, the visionary CEO and founder of DataTalks, to delve into how customer data can revolutionise your ticketing strategy and drive revenue growth.From Data Enthusiast to Industry LeaderStefan Lavén's journey is rooted in a deep passion for data and its transformative power. Starting his career in various data-centric roles, Stefan eventually founded DataTalks in 2018 with a clear mission: to simplify and monetise customer data for sports organisations. His dedication and innovative approach have positioned DataTalks as a leader in the Customer Data Platform (CDP) space.Key Takeaways from the EpisodeUnderstanding Customer Data: Stefan breaks down what customer data entails—covering interactions, purchases, content views, and more. He explains how these touchpoints can be harnessed to create a comprehensive engagement profile for fans.Monetising Data: Learn how DataTalks helps sports clubs connect disparate data points to drive actionable insights and revenue. Stefan shares a compelling case study from Greek club PAOK FC, showcasing how targeted campaigns doubled their average ticket order value.Strategic Utilisation of Data: Discover the importance of segmentation and personalised marketing. Stefan emphasises that understanding different fan segments allows clubs to communicate more effectively and optimise pricing strategies.Compliance and Security: In today's digital age, data security and compliance are paramount. Stefan discusses how DataTalks ensures GDPR compliance and builds trust with clients by providing secure, accessible data solutions.Future of Sports Data: Stefan’s insights into the future of sports data management highlight how new technologies can level the playing field for smaller organisations, enabling them to compete with larger entities through cost-effective, innovative solutions.Why You Should ListenWhether you're managing ticket sales, merchandise, or sponsorships, this episode offers invaluable insights into maximising the potential of your customer data. Stefan Lavén's expertise provides a roadmap for turning data into a powerful asset that drives growth and enhances fan engagement.Tune in now to TicketingPodcast.com and learn how to harness the power of customer data to boost your revenue operations. Gain actionable strategies and hear success stories that illustrate the transformative impact of data-driven decision-making.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

"Don’t chase your dreams. Build your dreams." This could be the motto for the latest episode of TicketingPodcast.com, where we sit down with Fredrik Söderberg, CEO of the renowned Swedish football club AIK.If you’re looking for in-depth perspectives on ticketing and its importance for your football club – look no further. This episode has everything you need and more. Fredrik’s unique career trajectory, from heading the ticketing department to leading one of Sweden's biggest top-tier football clubs, provides an extraordinary perspective on the intersection of sports management and ticketing.What to Expect:Fredrik Söderberg's career at AIK began in the ticketing and marketing department, where he honed his skills in managing fan engagement and ticket sales. His deep understanding of the ticketing landscape laid a solid foundation for his eventual rise to CEO. In this episode, Fredrik shares insights on how his background in ticketing benefits his current role, emphasising the importance of strategic planning and innovative marketing.Key Highlights:Strategic Ticketing Insights: Fredrik discusses how AIK's approach to ticket sales has evolved, focusing on marketing automation and creating a sense of urgency among fans. Learn how these strategies have doubled their season ticket sales since 2018.Balancing Business and Passion: Transitioning from a ticketing manager to CEO, Fredrik emphasises the delicate balance between maintaining financial health and fostering a passionate fan base. His insights into AIK’s strategic planning and community engagement are invaluable for anyone in sports management.Future of Ticketing: With advancements in technology and the rise of marketing automation, Fredrik explores the future of ticketing. Discover his predictions on how data-driven decision-making will continue to shape the industry.Why You Should Tune In:Whether you're a ticketing manager aiming to climb the career ladder, or a sports executive interested in innovative strategies, this episode is packed with actionable insights. Fredrik's journey is a testament to the critical role that ticketing plays in the broader scope of sports management.Listen Now:Don’t miss out on this enlightening conversation with Fredrik Söderberg. Tune in to TicketingPodcast.com and gain valuable knowledge on the future of ticketing and sports management. TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

One Click Away. That was the title of the show when Carl-Erik Moberg welcomed Kjetil Sørtun on stage at epet Arena in Prague on June 5, 2024, for a Live Special of TicketingPodcast.com, discussing next-generation ticketing solutions.The event took place at the Football Business Summit, gathering football industry executives from all over Europe for a full day of learning and networking. This year’s focus was innovation, a theme that resonates deeply in this podcast episode, brought to you in its entirety as it happened in Prague.Kjetil Sørtun, CTO at TicketCo, not only manages TicketCo’s platform and developer teams but also leads the company’s innovation project, “Massiv.” The goal of this project is to create a next-generation ticketing solution where everything a ticketing manager needs is just one click away.This Live Special episode of TicketingPodcast.com explores Kjetil's journey from transforming Norway's banking sector with mobile-only, self-service solutions to tackling the challenges of fragmentation and lack of standards in ticketing. Discover how data-driven decision-making and innovative AI technologies will soon streamline processes for ticketing managers, making their roles more efficient and impactful.The ambitious "Massiv" project, inspired by the rugged Norwegian terrain, aims to revolutionise the ticketing landscape with a mobile-only digital assistant. Kjetil shares insights on how customer feedback and significant support from the Norwegian government are shaping this transformative initiative. He highlights the digital assistant’s capabilities in providing real-time recommendations and simplifying daily tasks, ultimately freeing up valuable time for more critical activities.Join us for an insightful conversation that promises to reshape the future of ticketing, one digital innovation at a time.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

"Cut the discounts!" This bold advice from Professor Dominik Schreyer to football clubs selling season tickets stems from a simple truth: scientific evidence shows that discounts are not a significant motivator for season ticket holders. So, why continue to offer them?Since launching TicketingPodcast.com in March 2023, we've engaged with various experts in football and other spectator sports. Today’s episode, however, offers a fresh perspective. For the first time, we're discussing ticketing with an expert from outside the traditional field.Dominik Schreyer, Professor of Sports Economics at WHU - Otto Beisheim School of Management in Düsseldorf, is known for changing the way people think about stadium economics. In this special Hot Topic episode, we delve into one of the sports industry's most pressing issues—no-show behavior among season ticket holders.Bringing years of academic research and real-world insights, Dominik challenges common misconceptions and illuminates the psychological and economic factors that influence fan attendance. He explores the impact of no-shows on stadium economics and introduces innovative strategies to reduce empty seats, offering a comprehensive analysis of the lesser-seen aspects of sports management.The episode also provides a historical overview of ticketing, from ancient Rome to modern football. Dominik shares intriguing findings from his research, including the effectiveness of various incentives designed to decrease no-show rates among season ticket holders. Listen to the discussion on innovative reminder strategies like moral persuasion and public acknowledgment and their surprising effects on attendance.To conclude, the conversation shifts to how clubs can enhance value for their most loyal fans. Dominik's expertise sheds new light on the commercialisation of football, emphasising the importance of creating experiences that extend beyond the stadium walls and captivate both new and existing fans.Join us for this thought-provoking exploration of sports ticketing dynamics that bridges theoretical insights with practical on-the-field action.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

The first point of contact between guests and an event is access control, where tickets are scanned. Yet, this crucial part of ticketing operations has not been thoroughly explored on TicketingPodcast.com—until now. In this episode, Jacqueline Purcell, a seasoned access control expert from Alvarado Mfg., delves into the intricacies of event access control.Drawing on her extensive experience managing ticket operations at high-profile events like Formula One and the Super Bowl, Jacqueline shares her insights on transforming chaotic crowds into orderly lines, ensuring each attendee's entrance is as thrilling as the event itself.Discover the technological revolution reshaping event entryways, from advanced turnstiles to biometric advancements, and how these innovations enhance both enjoyment and safety. We'll also discuss the adaptation to mobile ticketing systems and the unique challenges of managing international crowds.Jacqueline also shares her captivating career journey, which began at Walt Disney World Theme Parks and Resorts and led her through roles with Salt River Fields, Fleet Feet Scottsdale, Arizona Coyotes, Toronto Blue Jays, and TicketReturn. Now, as the Sales Manager for Sports & Entertainment at Alvarado, she leverages her sales and technical expertise across North America.Don’t miss this insightful look into the future of event access control and the seamless magic behind every swipe, scan, and smile at the gate.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

What’s life like day-to-day in the English Football League, how can we tackle season ticket no-shows, and what implications does the Football Governance Bill have for ticketing? These are just a few of the queries we're exploring in this TicketingPodcast.com episode with Sam Earle, Events Operations Manager at AFC Wimbledon.Formerly the Events and Ticketing Manager at Sutton United FC, Sam's outstanding work and his openness in sharing insights made AFC Wimbledon take notice, prompting his move from Gander Green Lane to the Cherry Red Records Stadium (affectionately known as Plough Lane to many). His willingness to share has also welcomed him into the virtual studio of TicketingPodcast.com as our 22nd guest.Discover how targeted communications and data-driven approaches can increase match day attendance, and why avoiding the discount trap can build long-term value for your audience. If you're intrigued by the behind-the-scenes action that shapes the sports industry, this episode is your ticket to understanding the strategies that score big with fans.Also: Find out why your real competitors in sports business might just be the next family barbecue and how networking, be it through LinkedIn or podcasts, can be a game-changer for industry professionals.Sam's distinctive perspectives on ticketing make for a fascinating conversation. In this episode, he divulges key takeaways:- Recognise every action's unintended consequence and manage them proactively. In ticketing initiatives, it’s about creating as many winners as possible while being mindful of the impact on all fans.- Commit to innovation and progress. Sam's ethos is not to emulate others blindly but to drive change and advance the dialogue in ticketing."Let's constantly try and move that conversation forward," Sam urges. "If we all innovate in our respective roles, collectively, we'll achieve greater strides."Join us for a thought-provoking 25 minutes of in-depth ticketing discourse.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

The iconic Principality Stadium in Wales, with its impressive 74,000 seating capacity, isn't just the heart of Welsh rugby. It is also the pulse of a vibrant events scene; hosting shows with superstars such as Taylor Swift and Bruce Springsteen. At the helm of this thrilling atmosphere is Daniel Cook, WRU’s Manager of Digital Ticketing & Customer Operations.In this TicketingPodcast.com episode, Daniel offers us a glimpse into the operational heartbeat of the Welsh Rugby Union and the array of spectacular events that light up the stadium. Attracting over 1.3 million visitors annually, Principality Stadium stands tall among Europe's elite not only in scale but also in popularity.The WRU, with an astounding 99.5% digital ticketing rate, has revolutionised event entry at the stadium—a story of transformation that Daniel unfolds in his talk with our host, Carl-Erik Michalsen Moberg, CEO of TicketCo.Daniel also unveils how the WRU manages seamless matchday operations with a lean team and how leveraging customer data enhances engagement before and during events, funnelling fans to the WRU app for a rich interactive experience.But it's not just about entering the gates—it's about being part of an evolving digital narrative that begins way before the event and resonates long after. Discover the strategic symphony of managing sold-out Six Nations rugby clashes and headline concerts as the Principality Stadium emerges as a pinnacle of modern, memorable experiences.Join us to delve into Daniel’s commitment to elevating live sports events, where digital innovation isn't just imminent—it's already reshaping our celebratory chants and the very way we experience the game.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

In our latest episode, we step into the world of music festivals, where the thrill of the front row meets the meticulous planning of crowd control.What can the sports event industry learn from the festival industry on this matter? Quite a lot, which is also one of the reasons why Morten Therkildsen, Director of Safety at the Roskilde Festival, is involved in both UEFA Champions League finals, Formula 1, Tour de France, and UEFA’s safe standing project, aside the massive Danish festival that gathers 135,000 attendees each summer.Roskilde was also the scene of the tragic Pearl Jam incident in 2000, when 9 people were killed as fans rushed the stage. Morten witnessed this tragedy first hand, as a volunteer back then, and this incident has ever since followed both him and his festival as a key learning point on crowd safety.In the heart of the festival buzz, Morten unravels the strategic changes to inner pit access—highlighting innovations like the wristband system that enhances security while honouring the fervour of die-hard fans. We delve into the psyche of crowds, examining how strategic entry protocols can merge the rush of excitement with the calm of order.Morten's rich insights, informed by his master's thesis and years of fieldwork, navigate the delicate balance of providing a safe space for the shared joy of festivals and sports events alike.Tune in for an enlightening deep dive into the intricate art and science of crowd management with a seasoned expert.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

Season 4 of TicketingPodcast.com is here, and we're kickstarting the new season with a deep dive into men’s and women’s football at SK Brann—just in time for their women’s team's Champions League quarter-final matches against Barcelona on the 20th and 28th of March.With passionately dedicated fans, the largest attendance in Norway, and European success for both their men’s and women’s teams, SK Brann is ablaze at the start of their 2024 season. Norwegian football is enjoying a renaissance, with ticket sales soaring to new heights, and SK Brann experiencing a tangible FOMO effect among their supporters.Mads Liabø, the Marketing Manager at SK Brann, is at the forefront of this excitement, leading their marketing, ticket sales, and ticketing operations. In this episode of TicketingPodcast.com, he shares his insights on ticket sales strategies for season tickets and delves into the subtleties of marketing men’s versus women’s football matches.He also reveals what new ticketing features he hopes will materialise in the future and candidly discusses which features he believes should have never been implemented.Tune in for 25 minutes of great vibes and invaluable insights for anyone involved in the marketing or ticketing aspect of men’s or women’s football.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

Join us for yet another thrilling season finale of TicketingPodcast.com, where we welcome back one of our guests from last season – Ticketing Systems Manager Nick Brennan of Warwickshire County Cricket Club – for a run-through from start to finish of all the seven previous episodes.Nick, a highly deserving finalist for the “Unsung Heroes” award at the 2024 Ticketing Business Awards, guides us through key moments and learnings from our esteemed guests this season: Jean-Marie Tardy, Peter Wynne, Brooke Arthur, Joe Foster, Steven Ferguson, Filippo Scanzano, and Michael Fraser.At TicketingPodcast.com, we’re dedicated to creating a platform for ticketing professionals to exchange wisdom and for enthusiasts to gain industry-leading insights. This season, we've broadened our horizons with two new formats - Live Specials and Hot Topic Specials - enriching your go-to ticketing knowledge hub.Join us for this 25-minute recap that distils the essence of our expansive and engaging season. Tune in and get inspired!TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

Crowd safety must be a priority for every ticketing executive in sports and major events. It's a multifaceted issue that impacts customer experience, capacity management, brand reputation, legal compliance, risk management, emergency preparedness, and revenue protection. Indeed, the significance of each element is undeniable for those in the realm of ticketing.Ticketing isn't just an operational function; it's a strategic tool for enhancing crowd management and safety. In the latest Hot Topic Special episode of TicketingPodcast.com, Íse Murphy-Morris shares her expertise on this very subject.With a Master of Science degree in Crowd Safety and Risk Analysis from Manchester Metropolitan University, Íse’s credentials as a crowd security freelancer and Associate Lecturer in Crowd Safety at the University of Plymouth position her as an authority on event human behavior and crowd management strategies.This episode delves into the art and science of balancing risk management with creating unforgettable experiences, considering the ever-evolving dynamics of post-pandemic crowds. Discover how factors like seating layouts, bag policies, and water provisions can tip the scales from potential chaos to comfort for event-goers.More than a mere lesson in crowd control, this episode of TicketingPodcast.com offers a masterclass in designing events that harmonise safety with enjoyment—ensuring every attendee leaves with lasting, positive memories.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

How will Artificial Intelligence impact the future of ticketing? We explore this question in this Hot Topic Special episode of TicketingPodcast.com, featuring our guest, Michael Fraser.Michael brings nearly four years of direct marketing and ticketing experience from the Toronto 2015 Pan American Games Organizing Committee. He is currently the co-founder and AI evangelist at Action / Insights in Toronto, specialising in simplifying generative AI for non-technical leaders and executives.In this episode, Michael begins by explaining the key differences between machine learning and generative AI. He then discusses how AI has evolved from a tool used exclusively by experts to a technology everyone should understand and utilise.During the 2015 Pan American Games, Michael and his team were responsible for selling 1.3 million tickets - a monumental task, with or without AI. One of the questions explored in this episode is whether they would have approached this task differently had AI been available then. Michael warns, “It's not going to be easy and it's not going to feel like a vacation. It's going to feel like really grinding, grueling, hard work. Everyone's just been set up to think that AI is here to solve all their problems, and it can. It can help. It's still going to take so much of us. This is like when you learned to use a computer in the 90s. That's what's about to happen to you.”As Michael navigates the landscape of AI, it becomes evident that effective communication is our most powerful tool. By breaking down grand visions into manageable tasks, we can create a blueprint for AI that enhances decision-making and operational workflows. Michael's experience shows that defining goals and processes precisely can transform AI from a mere tool into a reliable ally, capable of tackling real-world challenges like boosting ticket sales through predictive modelling.AI's entry into the ticketing space is imminent, and we should be prepared. This episode will give you a head start.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

If you're involved in ticketing, you're probably familiar with the term dynamic pricing. But how does it actually work? And who is it for? In this episode of TicketingPodcast.com, we explore these questions with our guest, Filippo Scanzano from the German start-up Smart Pricer.Filippo Scanzano has a background in ticketing, starting his career as a Ticket Sales Assistant at the FIFA World Cup in Germany in 2006. He has then worked at the HQ of German branch of CTS Eventim in International Business Development and Data Science for almost nine years, before moving to the global sports marketing agency Infront. Today, his mission is to offer ticketing and price analytics, as well as dynamic pricing solutions, for the sports and entertainment industry.The San Francisco Giants were the first professional sports team to use dynamic pricing software, synchronising ticket prices with demand. While this approach is now common for services like hotel nights or plane tickets, it is still not the industry standard within sports or entertainment.Is this about to change? What are the benefits of dynamic pricing, and what are the pitfalls? This episode delves into these topics, marking the first time TicketingPodcast.com focuses on a specific subject like this.Prepare to learn about the art of real-time ticket pricing adjustments in response to fluctuating demand. We'll examine real-world success stories and cautionary tales, from the major leagues in the US to innovative Swiss ski resorts. Our conversation also highlights the perspectives of various stakeholders, from sales to finance, and the challenges they may face when implementing dynamic pricing models.We'll scrutinise the nuances of cultural readiness for dynamic pricing across industries, finding the right balance between financial gains and community values, and exploring the future of pricing strategies aided by advancements in AI.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

There is a significant disparity in stadium capacities between Scottish Premiership clubs like Celtic (60,000+) or Rangers (50,000+), and Ross County FC. With just over 6,500 seats at Victoria Park in Dingwall, Highland, Global Energy Stadium is the smallest stadium in the Scottish Premiership. Interestingly, the stadium has more seats than the population of the town!Since June 2020, ex-footballer Steven Ferguson has served as CEO at Ross County FC. He has had a remarkable journey within the club, starting as a player and progressing through various roles such as player development, academy director, and first team co-manager. Last year, he was awarded the SPFL's CEO of the year.In this episode of TicketingPodcast.com, Steven discusses the unique challenges of leading Ross County FC to excellence within the close-knit community of Dingwall. His story is not just about sports management but also about building a strong connection with fans and ensuring that the excitement of Premiership football resonates throughout the Highlands.During the episode, Steven reveals the intricacies of football club management and shares the strategic approaches and innovative improvements that have shaped Ross County FC under his leadership. The conversation also highlights the vibrant atmosphere at the Global Energy Stadium, and the importance of a great match day experience for everyone. Steven's hands-on involvement, particularly during high-profile games against rivals like Rangers and Celtic, exemplifies the dynamic and demanding nature of his role.In conclusion, we get a glimpse of Steven's match day experiences, comparing his time as a player to his current executive responsibilities. Moving away from superstitions to strategic thinking, Ferguson emphasises the importance of decision-making in complex situations, the power of a decisive yet adaptable approach, and the significance of setting clear and achievable goals for the club's staff.For those involved in football management or simply fans of the beautiful game, this episode offers an opportunity to learn from one of the industry's best and even reach out to Steven directly for an exchange of ideas and experiences.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

Recorded live in front of an audience of football industry professionals at Croke Park in Dublin on January 13, 2024, here is Joe Foster, Ticketing Manager & European Competitions Coordinator at the Norwegian Premiership Champions FK Bodø/Glimt, sharing his insights on what to do when a small club with a tiny ticketing department faces ticket demand that exceeds its capacity tenfold.When Joe traded the bustling streets of London for Norway's serene landscapes, little did he know he'd become the linchpin in transforming Bodø/Glimt's ticketing strategies. In this Live Special of TicketingPodcast.com, we delve into the heart of fan engagement, dissecting the tactics that bind supporters to a club with the tenacity of a Northern winter.Ever wondered how a small football club skyrocketing to international fame manages the tsunami of ticket demands? Joe lets us in on the behind-the-scenes struggles and victories of Bodø/Glimt's ascent, offering a playbook for handling the surge in season ticket holders and the logistical acrobatics required for high-profile matches. It's a candid look at the bumps and triumphs on the road to success, a tale that's as much about managing expectations as it is about selling seats.This episode is also a valuable resource for other football clubs, especially ticketing managers, looking for innovative ideas to engage fans. Be sure not to miss Joe's Halloween Special story - a concept that can be easily borrowed with great success by others.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

She has done 2 Olympic games, 2 FIFA World Cups and lots of other big events, and she is still only at the start of her career. Say hello to Canadian and Australian ticketing superstar Brooke Arthur.From cutting her teeth as an intern at the 2006 Asian Games in Doha, Qatar, to spearheading ticketing at the 2010 Olympic and Paralympic Winter Games in Vancouver, and scaling the grand heights of FIFA Women's World Cups, Brooke Arthur's experiences are nothing short of extraordinary.The charm of her story lies not just in her career's upward trajectory, but in the day-to-day challenges, the critical lessons absorbed, and the adrenaline-charged rewards of a career in ticketing that she candidly shares with us. Brooke's insight into the stark contrasts between the 2015 and 2023 Women's World Cups, coupled with her commitment to knowledge sharing and paying it forward, make for truly absorbing listening. We also get a peek at her impressive career path, a journey marked by hard work, dedication, and a dash of good luck.In this compelling episode on TicketingPodcast.com, Brooke's passion for ticketing resonates as she reflects on her dynamic career, emphasising the joy of crafting unforgettable experiences for event attendees. Don't miss out on this thrilling ticketing talk!The interview was recorded on 16 November 2023.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

When Peter Wynne visited TicketingPodcast.com at the start of 2023, Wrexham AFC were fighting for promotion from the National League and into the English Football League (EFL). Eight months later the club is well established in the EFL, and Wrexham's head of tickets and memberships is busier than ever. Despite this, he generously accepted the invitation to visit Vienna 19 October for the very first Live Special of the podcast in front of a live audience at the FBIN Conference.In this Live Special, Peter shares insights into how Wrexham AFC's recent success has spiked even more international exposure and fan engagement than last season. He also unveils how the heartwarming mission of co-chairmen Rob McElhenney and Ryan Reynolds has a positive impact on the wider Wrexham community, and explain the thoughts behind the club's Racecourse Live scheme that generously donates match tickets to charities, food banks, and ethnic minority groups. It's a touching testament to the club's deep-rooted community spirit.Tune in and join us on this inspiring journey into the heart of football.TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

TicketingPodcast.com is back with a brand-new season, and we're kicking things off with an incredible guest. Meet Jean-Marie Tardy, the Ticketing Project Manager at FIFA, as he joins our host, Carl-Erik Moberg, to explore FIFA's unique ticketing operations.Ticketing at FIFA is a highly specialised and unique aspect of the organisation's operations, and one of the defining factors is the immense scale of the organisation and the events they organise. FIFA's ticketing is unlike any other - it operates on a global scale, reaching audiences from every corner of the world. As a result, the ticketing process requires a start-up approach, allowing for experimentation and continuous improvement. In the world of FIFA, there's no room for improvisation. Precision and meticulous planning are key when communicating with the public and preparing for various scenarios. Jean-Marie, with his vast experience and entrepreneurial spirit, offers an exclusive glimpse into the exciting world of FIFA tournament ticketing. With a unique path into the industry, he reveals fascinating insights into the composition of the ticketing team, their hiring approach, and the art of selling not just tickets but dreams.We also address the ever-growing sphere of women's football and its place in FIFA tournaments. Hear from Jean-Marie as he shares FIFA's strategic plans to elevate women's football and the tremendous strides that have been made in this area. From breaking attendance records to capturing the world's attention, the attraction of women's sport is undeniable. We also explore the meticulous planning and execution leading up to the Under 17 Women's World Cup in India.Lastly, we shed light on the complexities around World Cup ticket distribution and fan engagement. Jean-Marie gives listeners an inside look at the ticketing process, from predicting sales phases to ensuring fair access for all fans. Get to understand how data plays a crucial part in ticket allotment and witness the joy of fans experiencing the thrill of the matches through his anecdotes. If you've ever dreamed of venturing into the ticketing industry, you won't want to miss Jean-Marie's valuable advice shared in this episode. Tune in and be a part of this exhilarating journey through the world of FIFA tournament ticketing!TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

Join us for the thrilling finale of TicketingPodcast.com's second season, where we've assembled the brightest minds in the industry: Nicholas Brennan, Martin Goossens, Samuel Boyden, Manal Smith, and Rick Jurkiewicz.Now, brace yourself for an exhilarating episode as we welcome back the insightful Paul Williamson, Director at Two Circles, to recap and explore the most captivating moments from this extraordinary season.In Season 2, we've ventured into the realms of cricket, football, netball, rugby, golf, and sailing, even touching upon the world of live music events. From technology's transformative impact to unlocking the potential of customer data, enhancing experiences, exploring subscription models, and fortifying security measures, we've left no stone unturned.Whether you're a loyal listener or a newcomer, Paul's profound understanding of ticketing breathes new life into every aspect we've covered.Don't worry if you missed a few episodes; this one promises to captivate and engage you thoroughly.Get ready for an immersive journey into the digital transformation of ticketing, the dynamic power of collaboration among ticketing managers, and the exciting career opportunities that await in this industry.Recorded on 26 June 2023, this episode is not to be missed!TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.