Are you a ticketing manager or a sports executive eager to unlock the full potential of customer data? Then our latest episode of TicketingPodcast.com is a must-listen. We sat down with Stefan Lavén, the visionary CEO and founder of DataTalks, to delve into how customer data can revolutionise your ticketing strategy and drive revenue growth.

From Data Enthusiast to Industry Leader

Stefan Lavén's journey is rooted in a deep passion for data and its transformative power. Starting his career in various data-centric roles, Stefan eventually founded DataTalks in 2018 with a clear mission: to simplify and monetise customer data for sports organisations. His dedication and innovative approach have positioned DataTalks as a leader in the Customer Data Platform (CDP) space.

Key Takeaways from the Episode

1. Understanding Customer Data: Stefan breaks down what customer data entails—covering interactions, purchases, content views, and more. He explains how these touchpoints can be harnessed to create a comprehensive engagement profile for fans.
2. Monetising Data: Learn how DataTalks helps sports clubs connect disparate data points to drive actionable insights and revenue. Stefan shares a compelling case study from Greek club PAOK FC, showcasing how targeted campaigns doubled their average ticket order value.
3. Strategic Utilisation of Data: Discover the importance of segmentation and personalised marketing. Stefan emphasises that understanding different fan segments allows clubs to communicate more effectively and optimise pricing strategies.
4. Compliance and Security: In today's digital age, data security and compliance are paramount. Stefan discusses how DataTalks ensures GDPR compliance and builds trust with clients by providing secure, accessible data solutions.
5. Future of Sports Data: Stefan’s insights into the future of sports data management highlight how new technologies can level the playing field for smaller organisations, enabling them to compete with larger entities through cost-effective, innovative solutions.

Why You Should Listen

Whether you're managing ticket sales, merchandise, or sponsorships, this episode offers invaluable insights into maximising the potential of your customer data. Stefan Lavén's expertise provides a roadmap for turning data into a powerful asset that drives growth and enhances fan engagement.

Tune in now to TicketingPodcast.com and learn how to harness the power of customer data to boost your revenue operations. Gain actionable strategies and hear success stories that illustrate the transformative impact of data-driven decision-making.

TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.