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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Katie Brinkley

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.


Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.


Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.


So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.


Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.


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New TikTok Features, Trend & Strategies Every Entrepreneur Should Know with Wave Wyld
vor 2 Tagen
New TikTok Features, Trend & Strategies Every Entrepreneur Should Know with Wave Wyld
This week on Rocky Mountain Marketing, I’m joined by Wave Wyld, the “Queen of TikTok,” to explore how this platform has evolved far beyond short-form videos. Whether you’re new to TikTok or a seasoned user, you’ll leave this episode with actionable tips to grow your audience and business.What You’ll Learn in This EpisodeWhy TikTok’s photo carousels are a game-changer for storytelling and engagement.How live streaming on TikTok is gamified and monetized for creators.The value of TikTok Stories and Thoughts for staying top-of-mind.Tips for building community through DMs on TikTok.Creative ways to repurpose content across platforms.Wave’s two-photo carousel strategy that works wonders for podcasters.Don’t Miss OutWave Wyld’s TikTok Mastery membership is your ticket to TikTok success! Join now at wavewyld.com/tiktokmastery.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Visit Wave Wyld’s social media pages:Website: https://www.wavewyld.com/LinkedIn: https://www.linkedin.com/in/wavewyld/Instagram: https://www.instagram.com/wavewyld/Tiktok: https://www.tiktok.com/@wavewyld Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#TikTok #TikTokStrategy #PodcastStrategy #ContentCreation #EntrepreneurLife #DigitalMarketing #Trends #Strategies #BusinessOwners #SmallBusiness #CEO #WaveWyld #Stories #Thoughts #Carousel #TiktokUpdate Hosted on Acast. See acast.com/privacy for more information.
Is Your Facebook Profile on Professional Mode with Katie Brinkley
vor 1 Woche
Is Your Facebook Profile on Professional Mode with Katie Brinkley
Are you ready for a game-changing revelation about Facebook that could transform the way you do business? Imagine if your personal profile could become a powerhouse for your brand's growth. It's not just a dream – it's happening now. Get ready to uncover the unexpected twist that Facebook has in store for entrepreneurs and business professionals. Brace yourself for a shift that could skyrocket your business presence on the platform. Key Points Covered:Introduction to Professional Mode: Professional Mode allows users to access business-like tools on their personal profiles, including Insights, monetization options, and ad capabilities.Benefits of Professional Mode: Offers audience and post insights—useful for those using Facebook for business purposes.Choosing Between Classic Mode and Professional Mode: Classic Mode is for users wanting a more private experience; public followers will be removed if this mode is selected. Professional Mode is ideal for those seeking public engagement, growth, and access to business tools.Why Keep a Business Page? Katie advises that although Professional Mode brings some business page features to personal profiles, maintaining a business page is still useful, especially for ads and building a credible business presence on social media.Facebook's Push for Professional Mode: Evaluate your Facebook use: Are you aiming to grow an audience or keep things personal? For those interested in maximizing reach and analytics, Professional Mode is a valuable switch.Curious to learn more? Stay tuned for the eye-opening details that could revolutionize your Facebook marketing game.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://nextstepsocial.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@rockymountainmarketingpodcastInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.
How Can Podcasting Transform Your Business Strategy with Chris Stone
12-11-2024
How Can Podcasting Transform Your Business Strategy with Chris Stone
Does this sound familiar? You've been told that the key to podcast success is having a large number of downloads. But let's face it, you're feeling the frustration of putting in the work, only to see minimal results and struggling to grow your audience. It's time to ditch the outdated advice and discover the real secret to podcast growth on a budget. In this episode, you will be able to:Maximize Your Impact: Starting a Podcast on a BudgetElevate Your Reach: Benefits of Live Streaming for BusinessesCatapult Your Audience: Growing Your Podcast AudienceHarness the Power: Amazon Influencer Program for PodcastersFoster Community Connection: Engaging with Your Podcast CommunityGet ready to unlock the proven strategies that will take your podcast engagement and audience to new heights without breaking the bank. Let's dive in and transform your podcasting journey for the better.Start getting sponsors for your podcast and make a difference on your business. http://www.sponsoryourpodcast.com/Visit Chris Stone's social media pages:Website: https://castahead.net/LinkedIn: https://www.linkedin.com/in/chrisstoneatl/Youtube: https://www.youtube.com/@castaheadLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastStrategy #ContentCreation #ShowNotes #Podcast #PodcastLaunch #PodcastingforBusiness #PodcastProducer #PostProduction #EntrepreneurLife #CastAhead #BusinessOwners #SmallBusiness #CEO #ChrisStone #Strategy #Marketing Hosted on Acast. See acast.com/privacy for more information.
The Step-by-Step Guide to Making Your Small Podcast Profitable
07-11-2024
The Step-by-Step Guide to Making Your Small Podcast Profitable
I wanted to share an exciting story about one of my marketing clients. They run a podcast with a small but dedicated listener base, around 50 downloads per episode. Recently, through some strategic positioning and partnership building, they landed a $15,000 sponsorship deal! In this episode, you will be able to:Create irresistible podcast content that attracts sponsors and boosts revenue.Foster a dedicated podcast community that keeps coming back for more.Develop compelling sponsorship packages that captivate potential sponsors.Integrate sponsor values seamlessly into your podcast for authentic partnerships.Master the art of pitching podcast sponsorships with confidence and finesse.Start getting sponsors for your podcast and make a difference on your business. http://www.sponsoryourpodcast.com/The key moments in this episode are:00:00:00 - Understanding Sponsorship Value00:03:21 - Making Your Podcast Sponsorable00:04:17 - Creating Sponsorship Packages00:05:36 - Maintaining Creative Control00:06:40 - Reaching Out to Brands Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastsponsors #sponsorship #podcast #podcaststrategy #growth #businessstrategy #marketing #campaign #masterclass #podcastlaunch #monetizeyourpodcast #downloads #podcastanalytics #data #pitching #podmatch #getpaid #sidehustle Hosted on Acast. See acast.com/privacy for more information.
How to Launch Your Own Podcast with Virginia Elder
05-11-2024
How to Launch Your Own Podcast with Virginia Elder
Did you know that your podcast show notes can be a powerful tool to drive more engagement and establish your authority in your niche? Crafting informative and valuable show notes can not only enhance your audience's experience but also build credibility as an expert in your field.In this episode, you will be able to:1. Uncover the secrets to launching a podcast that captivates your audience and boosts your business's visibility.2. Master the art of crafting compelling podcast show notes that keep your listeners engaged and coming back for more.3. Unleash the power of repurposing your podcast content to skyrocket your marketing efforts and expand your reach.4. Amplify your network by strategically leveraging guest appearances on popular podcasts.5. Learn to create irresistible call-to-actions that drive action and engagement from your podcast audience.Let's transform your podcast's reach and engagement with compelling show notes.Get your free show notes template here: https://podcastabundance.com/shownotestemplate/Visit Virginia Elder's social media pages:Website: https://reachingabundance.com/LinkedIn: https://www.linkedin.com/in/virginiaelder/Youtube: https://www.youtube.com/@ReachingAbundanceLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastMarketing #ContentCreation #ShowNotes #Podcast #PodcastLaunch #PodcastStrategy #PodcastProducer #PostProduction #EntrepreneurLife #FinancialServices #BusinessOwners #SmallBusiness #CEO #CRAFT #Strategy #Marketing Hosted on Acast. See acast.com/privacy for more information.
How to Skyrocket Your LinkedIn Engagement with Katie Brinkley
31-10-2024
How to Skyrocket Your LinkedIn Engagement with Katie Brinkley
Have you ever found yourself wondering how some LinkedIn posts seem to effortlessly rack up hundreds of likes and comments? It's all about the engagement, and I've got the inside scoop on how you can boost your presence on this professional platform.In this episode, you will be able to:Enhance Your LinkedIn Engagement: Uncover effective strategies to boost your engagement on LinkedIn and stand out in your professional network.Optimize Your LinkedIn Profile: Learn the best tips and techniques to optimize your LinkedIn profile and make a lasting impression on potential connections and employers.Create Engaging Content for LinkedIn: Discover innovative content ideas that will captivate your audience and drive increased interaction on your LinkedIn posts.Crack the LinkedIn Algorithm: Master the techniques to understand and leverage the LinkedIn algorithm to amplify your reach and visibility on the platform.Measure Your LinkedIn Engagement Rate: Gain insights into effectively measuring your LinkedIn engagement rate and understand the impact of your activities on the platform.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedinupdate #linkedinnews #engagement #community #algorithm #linkedinprofile #katiebrinkley #podcast #socialmedia #bubsinessgrowth #businesssuccess #mindset #data #smallbusiness #CEO #teamleader Hosted on Acast. See acast.com/privacy for more information.
How to Get Picked for the Stage and Grow Your Business with Aurora Gregory
29-10-2024
How to Get Picked for the Stage and Grow Your Business with Aurora Gregory
Have you ever wondered how some entrepreneurs seem to effortlessly secure high-profile speaking gigs? As a business owner, you know the immense power of networking face-to-face with your ideal customers. Yet traditional networking events only allow you to make a few meaningful connections at a time. In this episode, you will be able to:Craft an irresistible speaker one sheet that grabs attention and secures speaking opportunities.Uncover the best strategies for finding speaking opportunities in the post-COVID world and stand out from the competition.Master the art of leveraging public speaking to drive business growth and expand your influence.Network like a pro to effortlessly secure high-value speaking engagements and establish valuable connections.Navigate the journey from entrepreneur to sought-after speaker and unlock new avenues for success.Visit Aurora Gregory’s' social media pages:Website: https://auroragregory.com/LinkedIn: https://www.linkedin.com/in/auroragregory/Create Your One Sheet Now: https://getpickedtospeak.com/checklist Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#speaking #publicspeaking #coach #speakonstage #auroragregory #katiebrinkley #speaker #businessstrategy #onesheet #pitch #summit #onlinesummit #presenter #entrepreneur #mindset #businesssuccess #growthmindset #ceo #smallbusinessowners #denverbusiness Hosted on Acast. See acast.com/privacy for more information.
Level Up Your Instagram Game: 5 Key Updates You Can't Miss
24-10-2024
Level Up Your Instagram Game: 5 Key Updates You Can't Miss
Are you ready for a game-changing revelation about Instagram's latest updates? Well, hold onto your hats because there's something unexpected brewing in the social media world. It's not just about typical updates; it's about a whole new level of engagement and sales potential. In this episode, you will be able to:Master the Latest Instagram Updates for Businesses: Stay ahead of the competition with insider knowledge on Instagram's newest features tailored for businesses.Maximize Your Reach with Instagram's Carousel Posts: Learn how to captivate and engage your audience through the power of visually stunning and interactive carousel posts.Elevate Your Content with Instagram's In-App Text Overlay Feature: Unleash the potential of your posts with creative and attention-grabbing text overlays using Instagram's built-in features.Boost Engagement with Instagram Polls: Discover how to connect with your audience in a fun and interactive way, driving higher engagement and valuable insights.Step Up Your Sales Game: Selling Products Directly on Instagram: Unlock the secrets to effectively showcasing and selling your products directly on Instagram, turning followers into loyal customers.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramupdate #metaupdate #instagramnews #katiebrinkley #socialmediaupdate #socialmedianews #contentcreators #entrepreneurs #realtors #realtolife #denverbusiness #ceo #ecommerce #serviceproviders #businesscoach #strategy #businessstrategy #podcast #businesspodcast #inappfeature #carousel #broadcastchannel Hosted on Acast. See acast.com/privacy for more information.
The Key to Making Professional Quality Videos With Ecamm with Katie Fawkes
22-10-2024
The Key to Making Professional Quality Videos With Ecamm with Katie Fawkes
Are you finding it challenging to overcome the fear of being on camera for your live streams and videos? In a recent podcast episode, I had an enlightening conversation with Katie Fawkes, Director of Marketing at eCamm, about the importance of conquering this fear and how it can positively impact your video content creation.In this episode, you will be able to:1. Master live streaming with Ecamm and elevate your content creation game. 2. Conquer the fear of being on camera and unleash your authentic self. 3. Harness the power of live streaming for marketing and watch your brand reach new heights. 4. Seamlessly integrate Ecamm with Zoom for next-level video conferencing. 5. Craft captivating video content with Ecamm that keeps your audience engaged and coming back for more. If you've been hesitant about stepping in front of the camera, consider the empowering potential of live streaming through tools like eCamm. Have you explored live streaming as a means to overcome your own camera fears? I'd love to hear your thoughts and experiences.Visit Katie Fawkes' social media pages:The Flow Podcast: https://flow.ecamm.com/LinkedIn: https://www.linkedin.com/in/katie-anne-fawkes/Youtube: https://www.youtube.com/@EcammLiveLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ignite #success #passion #businessmindset #simplifyyourbusiness #katiefawkes #businesscoach #katiebrinkley #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness #LiveStreaming #VideoContent #eCamm #ContentCreation #MarketingTips Hosted on Acast. See acast.com/privacy for more information.
What's New in the Threads API?
17-10-2024
What's New in the Threads API?
Meta's Threads just got a major upgrade, and it's time to pay attention. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm breaking down the game-changing features that could revolutionize your social media strategy.What's New in the Threads API?Real-time notifications that keep you connectedCarousel posts with up to 20 photos or videosCharacter limit-free links for seamless sharingEnhanced accessibility features for inclusive contentFediverse integration for expanded reachWhy These Updates Matter:Instant engagement opportunities with your audienceMore creative freedom in visual storytellingImproved content sharing without sacrificing your messageBroader accessibility and potential SEO benefitsAccess to decentralized platforms for wider exposureDid you know? You can now receive real-time notifications when someone replies to your Threads posts, allowing for immediate engagement with your audience.Whether you're a seasoned Threads user or still on the fence, these new features offer compelling reasons to integrate this platform into your marketing mix.Learn how to leverage these tools to enhance your content strategy, boost engagement, and expand your reach.Are you ready to take your Threads game to the next level? Tune in now to discover how these API updates can transform your social media presence and help you connect with your audience in new, exciting ways.Remember, in the fast-paced world of social media, staying ahead of the curve is key. Don't miss out on these powerful new features that could give your brand the edge it needs!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Threads #MetaUpdate #MetaUpdate #ThreadsUpdate #DigitalMarketing #BusinessStrategy #StoryTelling #Marketing #Engagement $contentstrategy #socialmediaupdate #api #tools #socialmedia #quickcast #katiebrinkley #SEO Hosted on Acast. See acast.com/privacy for more information.
Simplifying for Success: Scaling with an Abundant Mindset with Kami Guildner
15-10-2024
Simplifying for Success: Scaling with an Abundant Mindset with Kami Guildner
Are you feeling disconnected from your business? You're not alone. In this eye-opening episode of Rocky Mountain Marketing, I sit down with Kami Guildner, a renowned coach and consultant who helps entrepreneurs scale their businesses with an abundant approach.Discover how to:Reconnect with your entrepreneurial passionSimplify your business for greater successBuild a supportive community that fuels your growthCreate a business model that aligns with your dream lifestyleDid you know? Effective entrepreneurship isn't about doing it all - it's about doing what truly matters.Key insights you'll gain:Why female entrepreneurs often struggle with burnoutThe power of pausing and reflecting on your business journeyHow to shift from a "do it all" mindset to a "do what matters" approachThe importance of dreaming big and setting audacious goalsWhether you're a seasoned entrepreneur feeling stuck or a newcomer looking to build a sustainable business you love, this episode is packed with actionable advice to help you fall in love with your business all over again.Ready to transform your entrepreneurial journey and create a business that truly lights you up? Tune in now and learn how to lead with your heart, simplify your strategies, and build a thriving community that supports your vision!Visit Kami Guildner's social media pages:Website: https://www.kamiguildner.com/Apple Podcast: https://podcasts.apple.com/us/podcast/extraordinary-women-radio/id1216249277LinkedIn: https://www.linkedin.com/in/kamiguildner/Join us on Extraordinary Women Ignite using the link below.https://www.kamiguildner.com//igniteUse EWR code to get $200 discount in ticket price.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ignite #success #passion #businessmindset #simplifyyourbusiness #kamiguildner #businesscoach #katiebrinkley #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.
Maximize Your #Instagram Reach: The Truth About #Video Editing
10-10-2024
Maximize Your #Instagram Reach: The Truth About #Video Editing
Ever wondered if editing your Instagram videos in third-party apps might be hurting your reach? I'm here to put that myth to rest once and for all. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm breaking down the truth about Instagram's algorithm and video editing, straight from the source.What You'll Discover:The real impact of using third-party editing apps on your Instagram reachInstagram's official stance on video editing, as revealed by Adam MosseriThe one factor that actually affects your video performancePractical tips for creating high-quality, algorithm-friendly contentDid You Know?Instagram doesn't penalize videos edited outside the app, but there's a catch that could be sabotaging your reach without you realizing it.Key Takeaways for Content Creators:Why you can confidently use your favorite editing tools without fearThe surprising truth about watermarks and their impact on your content's performanceHow to ensure your videos get maximum exposure on InstagramStrategies for creating platform-specific content that resonates with your audienceAre you inadvertently limiting your Instagram reach? Learn how to navigate the platform's algorithm and create content that truly shines, regardless of where you edit it.Remember, in the world of social media, it's not about where you create your content, but how you present it to your audience.Tune in now to debunk this persistent myth and discover how to make Instagram's algorithm work for you, not against you!Resources"Adam Mosseri's Instagram Update - https://www.instagram.com/reel/DAbgNOaAFBW/?utm_source=ig_web_copy_linkLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramUpdate #AdamMosseri #MythBuster #Algorithm #InstagramNews #ContentCreators #KatieBrinkley #VideoEditingTools #InstagramReach #WatermarkFree #EngageAuthentically #InstagramContent #AITools #Videos #InAppVideoEditing Hosted on Acast. See acast.com/privacy for more information.
Personal Branding Tips to Grow Your Influence with Brandon Birkmeyer
08-10-2024
Personal Branding Tips to Grow Your Influence with Brandon Birkmeyer
In this episode of Rocky Mountain Marketing, I’m excited to sit down with personal branding expert and podcast host, Brandon Birkmeyer. Brandon has worked with some of the biggest brands in the world like Coca-Cola and Apple, and today, he’s here to share his strategies for building a personal brand that stands out. We’ll dive into why creating a personal brand is crucial whether you're an entrepreneur or working in the corporate world, and how content creation—especially podcasting—can help you grow your influence.We’ll talk about overcoming the fear of putting yourself out there, tips for building authority and credibility, and why consistency is key when it comes to standing out in a crowded market. Brandon also shares insights from his new book Front and Center Leadership and gives practical advice on how to step into the spotlight with confidence. If you’ve ever wondered how to grow your personal brand, this episode is packed with actionable takeaways just for you!Ready to start building your personal brand and leading with confidence? Check out Brandon Birkmeyer’s new book Front and Center Leadership for more actionable insights. And if you enjoyed this episode, don’t forget to subscribe and leave a review!Visit Brandon Birkmeyer's social media pages:Website: https://www.brandsonbrands.com/Apple Podcast: https://podcasts.apple.com/podcast/id1462394344LinkedIn: https://www.linkedin.com/in/bbirkmeyer/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #brandsonbrands #standout #businessgrowth #mindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.
Instagram Feeds Reimagined: The Rise of AI Curation
03-10-2024
Instagram Feeds Reimagined: The Rise of AI Curation
Ever wondered why Instagram won't let you see only posts from people you follow? It turns out, what we think we want isn't always what keeps us engaged. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm pulling back the curtain on Instagram's algorithm and revealing why a chronological, following-only feed isn't coming back anytime soon.What You'll Discover:The surprising reason Instagram won't return to a chronological feedHow TikTok's algorithm revolutionized social media content deliveryWhy seeing content from accounts you don't follow might actually keep you more engagedInstagram's chief Adam Mosseri's insights on user behavior and engagementKey Takeaways for Marketers and Business Owners:Why follower count is no longer the most important metricHow to create content that thrives in an algorithm-first worldThe types of posts Instagram's AI prioritizesTune in now to understand the shifting dynamics of Instagram's feed and how you can use this knowledge to elevate your social media marketing strategy!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagram #instagramnews #update #socialmediastrategy #connection #engagement #networking #community #growyouraudience #katiebrinkley #podcast #businesspodcast #digitalmarketing #digitalmarketing #contentcreation #aitools #ai #marketers #businessowner Hosted on Acast. See acast.com/privacy for more information.
How to Keep your Passion Alive?  with Julie C. Butler
01-10-2024
How to Keep your Passion Alive? with Julie C. Butler
Are you feeling disconnected from your business? You're not alone. Even successful entrepreneurs can lose their spark. In this eye-opening episode of Rocky Mountain Marketing, I sit down with Julie C. Butler, a branding and systems coach who rediscovered her passion after a major life change.Julie, an Amazon bestselling author and host of the "Build Your Beautiful Business" podcast, shares her journey of falling out of love with her business and how she reignited that flame. With over 15 years of experience, Julie offers invaluable insights for entrepreneurs at any stage.In this energizing conversation, you'll discover:How to recognize when you're losing passion for your businessStrategies for reconnecting with your entrepreneurial spiritThe power of allowing yourself to pivot and explore new directionsTips for creating an effective lead magnet that aligns with your evolving businessWhether you're a seasoned entrepreneur feeling stuck or a newcomer looking to build a sustainable business you love, this episode is packed with actionable advice to help you fall in love with your business all over again.Visit Julie C Butler's social media pages:Website: https://juliecbutler.com/Facebook: https://www.facebook.com/juliecbutlerxoInstagram: https://www.instagram.com/juliecbutlerxo/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#leadershipstrategies #leadership #businessgrowth #businessmindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.
How to Use the #LinkedIn #CatchUp Feature?
26-09-2024
How to Use the #LinkedIn #CatchUp Feature?
Are your LinkedIn connections gathering digital dust? Imagine if LinkedIn could gently nudge you to reconnect with old contacts, keeping your professional relationships fresh without the awkwardness. Well, that's exactly what we're exploring in today's Rocky Mountain Marketing Quickcast!In this action-packed episode, you'll discover:What the LinkedIn Catch Up feature is and how it worksWhy this tool is essential for maintaining a vibrant professional networkHow to activate and make the most of this featureStrategies for turning AI-suggested prompts into meaningful conversationsReady to supercharge your LinkedIn presence? This episode is packed with practical tips to help you leverage the Catch Up feature and build stronger, more meaningful professional relationships.Don't let valuable connections slip through the cracks. Tune in now and learn how to use LinkedIn's Catch Up feature to stay top-of-mind and open doors to new opportunities!Remember, in the world of professional networking, a simple "hello" can lead to incredible opportunities. Let's make every connection count!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedin #linkedinnews #update #socialmediastrategy #connection #engagement #networking #community #growyouraudience #katiebrinkley #podcast #businesspodcast #digitalmarketing #digitalmarketing #contentcreation #aitools #ai Hosted on Acast. See acast.com/privacy for more information.
Effective #Leadership Strategies for #Entrepreneurs with Amanda  HarNess
24-09-2024
Effective #Leadership Strategies for #Entrepreneurs with Amanda HarNess
Are you struggling to lead your growing business effectively? In this eye-opening episode of Rocky Mountain Marketing, I sit down with Amanda HarNess, a coach and consultant specializing in the leadership first approach. We explore the crucial role of leadership in scaling your business and creating a thriving work environment.Discover how to:Foster a sense of purpose in your employeesAdapt your leadership style for remote and hybrid work environmentsAvoid common leadership pitfalls that hinder business growthImplement quick, impactful strategies to improve team dynamicsWhether you're leading a team of five or managing a large corporation, this episode will equip you with practical tools to enhance your leadership skills and propel your business forward.Ready to transform your leadership approach and take your business to new heights? Tune in now and learn how to create a thriving, purposeful work environment that drives success!00:00:00 Introduction to Rocky Mountain Marketing with Katie Brinkley00:01:30 Meet Amanda Harness: Leadership First Approach Expert00:04:15 The Importance of Purpose in Employee Engagement00:08:30 Adapting Leadership for Remote Work Environments00:12:45 Common Leadership Mistakes and How to Avoid Them00:17:20 Quick Strategies for Effective Leadership00:21:00 Closing Thoughts and How to Connect with Amanda00:00:00 Purpose-Driven Leadership: The Key to Employee Engagement00:02:38 Introducing Amanda Harness: Leadership Coach and Consultant00:05:53 The Human Element in Leadership: Beyond Numbers00:07:34 Personality Tests in Leadership: Information Gathering Tools00:10:21 Creating Purpose-Driven Employees00:16:44 The Leadership First Approach: Solving People ProblemsVisit Amanda HarNess's social media pages:Website: https://businessexcelerated.com/ LinkedIn: https://www.linkedin.com/in/amanda-harness-business-exceleratedEmail: amanda@businessexcelerated.comLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#leadershipstrategies #leadership #businessgrowth #businessmindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.
What is LinkedIn's New AI Data Usage Policy?
19-09-2024
What is LinkedIn's New AI Data Usage Policy?
Are you aware of the recent changes to LinkedIn's AI data usage policy? This update could significantly impact how your personal and professional information is used on the platform. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm breaking down what you need to know about LinkedIn's new approach to AI and data handling.Why This Matters to You:Your public posts and possibly even private messages could be used to train AI modelsThis policy is already in effect for most usersThe implications for business owners, marketers, and professionals are substantialKey Points We'll Cover:The specifics of LinkedIn's updated privacy policyHow this change compares to other social media platforms' policiesThe potential use of direct messages (DMs) in AI trainingSteps you can take to protect your privacyLong-term impacts on businesses and personal brandsDid you know? LinkedIn has introduced an opt-out option for AI training, but it's not widely known or utilized.As someone who considers LinkedIn my favorite social media platform, I'm here to guide you through these changes and help you make informed decisions about your online presence.Don't let your data be used without your knowledge or consent. Tune in now to understand how these changes affect you and learn what actions you can take to maintain control over your information on LinkedIn.Remember, social media was designed for human-to-human connections. Let's ensure we're using it that way! Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab #linkedinupdate #linkedinAI #socialmediaupdate #socialmedianews #AI #trainingAI #conversations #DM #privacy #security #optin #realestatepodcast #podcast #businesspodcast #AItechnology #KatieBrinkley #news #community #connections Hosted on Acast. See acast.com/privacy for more information.
What Makes a Good Studio for Live Streaming and Video Production? With Luria Petrucci
17-09-2024
What Makes a Good Studio for Live Streaming and Video Production? With Luria Petrucci
In this episode of Rocky Mountain Marketing, I sit down with video production expert Luria Petrucci to demystify the world of video tech and help you create a professional home studio setup. Luria, a Podcast Hall of Fame inductee with 18 years of experience, has helped industry giants like Amy Porterfield and Michael Hyatt build their video empires. Now, she's here to share her wisdom with you!In this eye-opening conversation, you'll discover:Why #video is crucial for building genuine #connections with your audienceThe three levels of video #production and which one is right for youSimple #lighting tricks to make you look like a pro on #cameraHow to choose the right software for your video needsThe power of a "set it and forget it" studio setupPlus, Luria reveals her game-changing course that simplifies the entire process of creating a home video studio. Whether you're a seasoned content creator or a camera-shy beginner, this episode will give you the confidence and tools to start leveraging video in your business. 00:00:00 - Introduction and Luria's background00:04:30 - The power of video in building connections00:09:15 - Simplifying video tech for beginners00:15:45 - Lighting tips for a professional look00:21:30 - Choosing the right video production software00:27:00 - Creating a "set it and forget it" studio setup00:32:15 - Overcoming camera shyness and fear00:37:45 - Luria's new course and final thoughtsReady to transform your video presence? Tune in now and learn how to create professional-looking videos that will captivate your audience and grow your business.Get Luria's Course: katiebrinkley.live/videoVisit Luria Petrucci’'s social media pages:Facebook: https://www.facebook.com/luriapersonal/ Youtube: https://www.youtube.com/livestreamingprosLinkedIn: https://www.linkedin.com/in/luriapetrucci/Instagram: https://www.instagram.com/luriapetrucciLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#videoproduction #livestreaming #facebooklive #youtubelive #youtubestrategy Hosted on Acast. See acast.com/privacy for more information.
Why You Should Start Using Captions AI?
12-09-2024
Why You Should Start Using Captions AI?
Are you ready to take your video content to the next level? In this episode of Rocky Mountain Marketing Quickcast, I'm excited to share a game-changing tool that's making waves in the content creation world: Captions AI.As a long-time user who rediscovered this powerful app, I'm here to tell you why it's become an essential part of my content strategy. From its humble beginnings as an iPhone-only app to its current cross-platform availability, Captions AI has evolved into a must-have resource for content creators of all levels.In this quick, action-packed episode, you'll discover:How Captions AI simplifies video editing and captioningThe new features that make this tool stand out from the competitionWhy turning on your camera is crucial for connecting with your audienceHow to overcome common video creation challenges with AI assistanceWhether you're a seasoned content creator or just starting out, this episode will equip you with the knowledge to leverage Captions AI and elevate your video content game. Don't miss out on this opportunity to stay ahead in the fast-paced digital landscape.Ready to revolutionize your video content? Tune in now and discover how Captions AI can help you create engaging, professional-looking videos that resonate with your audience!00:00:00 Introduction to Rocky Mountain Marketing Quickcast00:00:30 Rediscovering Captions AI: A Powerful Video Editing Tool00:02:15 New Features and Cross-Platform Availability00:04:30 Benefits of Using Captions AI for Content Creation00:06:45 Overcoming Video Creation Challenges with AI Assistance00:08:30 The Importance of Turning On Your Camera00:10:15 Final Thoughts and Call to Action00:00:00 Introduction to Rocky Mountain Marketing Quickcast: Weekly Digital Marketing Tips00:00:51 Rediscovering Captions AI: A Powerful Video Editing Tool00:04:30 Exploring Captions AI's Advanced Features and Pricing Plans00:07:15 The Importance of Video Content and Overcoming Camera Shyness00:08:51 Closing Thoughts and Call-to-Action for Listeners Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#videoediting #contentcreation #captionsai #aitools #ai #socialmediapodcast #contentcreator #digitalmarketingpodcast #podcast #smallbusinessowners #ceo #eyecorrectiontool #newfeatures #katiebrinkley Hosted on Acast. See acast.com/privacy for more information.