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The Step-by-Step Guide to Making Your Small Podcast Profitable

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

07-11-2024 • 8 Min.

I wanted to share an exciting story about one of my marketing clients. They run a podcast with a small but dedicated listener base, around 50 downloads per episode. Recently, through some strategic positioning and partnership building, they landed a $15,000 sponsorship deal!


In this episode, you will be able to:

  • Create irresistible podcast content that attracts sponsors and boosts revenue.
  • Foster a dedicated podcast community that keeps coming back for more.
  • Develop compelling sponsorship packages that captivate potential sponsors.
  • Integrate sponsor values seamlessly into your podcast for authentic partnerships.
  • Master the art of pitching podcast sponsorships with confidence and finesse.


Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/


The key moments in this episode are:

00:00:00 - Understanding Sponsorship Value


00:03:21 - Making Your Podcast Sponsorable


00:04:17 - Creating Sponsorship Packages


00:05:36 - Maintaining Creative Control


00:06:40 - Reaching Out to Brands


Learn more about Katie and Next Step Social Communications:


Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


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