How Ida Tin coined ‘FemTech’ and built a global community of 11 million with Clue

Clue, the leading period tracking app, has gained the trust of over 11 million women and people with cycles worldwide. During our interview with Ida Tin, co-founder and chairwoman of Clue, we learned about her unwavering commitment to privacy and her dedication to building a company based on trust. Despite facing competition, Ida Tin remained true to her principles, and today, Clue is a company known for its values-driven approach. Discover how to create a community that believes in your vision by prioritizing trust and values.

As a thought leader in FemTech, Clue's scientific stories are trusted by over 4.5 million readers worldwide. With $47.8 million raised from 22 investors, Clue has become a leading innovator in the industry. In 2019, Ida Tin and her team launched the Clue Plus membership, which has since become a significant revenue stream for the company. During the interview, Ida Tin shared with Harald Dunnink her hindsight realization that the membership should have been launched earlier, as it created independence for the company.

Learn how to grow your own initiative by discovering the business model that fits your vision and how to lean into the power of community for success.

And we want to hear from you too! We’re researching what makes communities, memberships, and movements so powerful. Or in short, how to better design for belonging. You can help by sharing your own experiences in our first listener survey.

Go to memberful.design/community to complete the survey. It only takes a minute to share your wisdom and it’s completely anonymous. We’ll share takeaways on a future show. So keep listening and let’s learn together.

Memberful Design is a show about firestarters sparking initiatives that have a lasting impact. Formerly known as Verwondering, leading design podcast of the Netherlands. Now, we’re bringing this award-winning series to the international stage in English.

Memberful Design is crafted with love by the team behind the design studio Momkai. At Momkai, we've learned that building experiences that empower communities create durable initiatives. Over the past 20 years, we've put this knowledge into practice on projects from all over Europe, the US, and Japan. Are you looking for a fresh perspective or want to join the team? Go to momkai.com and get in touch.

Memberful Design is hosted by Harald Dunnink, Momkai’s founder and co-founder of journalism platform De Correspondent. As a creative director, he loves telling stories. With the birth of his daughter he finally found an audience that’s always demanding more.

His guests on the show help you think like a designer, decide like an entrepreneur, and dream big like an optimist. Discover what it takes to let your plans succeed and create meaningful connections, through Memberful Design.