In this episode, we discuss the challenges in B2B marketing and lead management, particularly in uncertain times. We talk about the changing landscape of lead generation, emphasizing the importance of personalization and data enrichment. We also explore the need for a robust lead management process and the five success factors that contribute to its effectiveness. At the end, we provide examples of successful lead management strategies, including the use of marketing automation reports and thought leadership on social media.

Takeaways

• Spammy outbound emails and generic ads are ineffective in B2B marketing.
• Personalization and data enrichment are crucial in lead generation.
• A robust lead management process is essential for success.
• The five success factors in lead management are lead research, lead generation, lead engagement, lead scoring, and lead automation.
• Examples of successful lead management strategies include using marketing automation reports and investing in thought leadership and content creation.

Read more about it in our blog article: https://www.cotide.com/en/blog/evolving-b2b-marketing-trends-staying-ahead-in-2024

Watch on Youtube at: https://youtu.be/o7HzxIfEhcs