In this episode, we discuss the challenges in B2B marketing and lead management, particularly in uncertain times. We talk about the changing landscape of lead generation, emphasizing the importance of personalization and data enrichment. We also explore the need for a robust lead management process and the five success factors that contribute to its effectiveness. At the end, we provide examples of successful lead management strategies, including the use of marketing automation reports and thought leadership on social media.
Takeaways
Read more about it in our blog article: https://www.cotide.com/en/blog/evolving-b2b-marketing-trends-staying-ahead-in-2024
Watch on Youtube at: https://youtu.be/o7HzxIfEhcs