CMOs: Why B2B Marketing Needs to Be More Like Entertainment

💡 Jeremiah Glodoveza, SVP and Global Head of Marketing and Communication at NIUM, discusses how B2B marketing can learn from the entertainment industry’s storytelling techniques. He highlights the importance of emotional engagement, experiential content, and character development in captivating audiences. He also explores AI’s role in personalizing content and balancing emotional and rational marketing. 💡

"In B2B, the reference point is becoming the entertainment space because they do an exceptional job in many areas of marketing. From storytelling and creating experiences to building anticipation for products and how they heroize characters in their productions, there’s much we, in marketing, can learn from the entertainment industry." - Jeremiah Glodoveza

Jeremiah highlights that B2B marketing is shifting towards entertainment strategies to cut through the noise of content overload. He emphasizes the power of dynamic storytelling to engage customers emotionally and intellectually, positioning them as heroes in relatable narratives. He also points out how AI is transforming B2B marketing by personalizing content, enhancing engagement, and fostering stronger connections.

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