In this episode, we dive into the latest innovations in smart public transport, bike-sharing, and real-time traffic management, explore how these advancements are making cities more accessible and sustainable.

Misa Labarile, Policy Officer at the European Commission, DG GROW, together with experts on the topic, discuss the challenges policymakers face in this rapidly evolving field and highlight unique schemes that enhance the experiences of both tourists and residents. Join us as we take a closer look at the future of urban mobility in tourism and discover how these cutting-edge solutions are shaping our cities.

Speakers:

• Nick Hall: Leading industry expert on digital tourism and founder of the Digital Tourism Think Tank.
• Evelina Castro: Marketing strategist, city of Helsingborg, Sweden.

Host: Misa Labarile, Policy Officer of the European Commission, DG GROW.

Find out more about smart tourism and the #EUTourismCapital and #EUGreenPioneer competitions at the initiative website: https://smart-tourism-capital.ec.europa.eu/