David Orren from SENTIA - How to disrupt alcohol

20-01-2024 • 1 Std. 22 Min.

My guest today is David Orren CEO and Co Founder of Gaba Labs. David and his team are producing a drink called Sentia,

Sentia has been created with the research support of Professor David Nutt, one of the most important psychedelic researchers contributing to the new psychedelic industry and science. (check out his organization DRUG SCIENCE)

A drink that gives us everything we want from alcohol, but without the alcohol. With over 40 years experience, David is one of the world’s foremost experts on alcohol and its effects. David co-founded GABA Labs in order to achieve the vision of bringing greater choices to adult social drinkers. Sentia is the first consumer-facing brand to evolve from this breakthrough work. It’s kind of the third way: neither alcohol nor alcohol-free

Sentia is a so called GABA Spirit, the world’s first truly functional alcohol-alternative category, a blend of functional botanical ingredients, designed by the science team at GABA Labs to offer that 'two drink sweet spot’. So Sentia enhances your Gaba receptor, no alcohol involved.

It is designed to create the togetherness and celebration we are used to experience with alcohol.But what if we would not use alcohol any more to connect? Also Sentia has been created with the research support of Professor DAVID NUTT, one of the most important psychedelic researchers contributing to the new psychedelic industry and science.

With over 40 years experience, David is one of the world’s foremost experts on alcohol and its effects. David co-founded GABA Labs in order to achieve the vision of bringing greater choices to adult social drinkers. Sentia is the first consumer-facing brand to evolve from this breakthrough work. Its kind of the third way: neither alcohol nor alcohol-free.

David and I talk about

why we drink and how drinking is part of our communication system

- why new molecules will replace our “old” ways of stimulating our brains and bodies, without being psychedelics

why human beings will always look into celebrations and substances to support a collective “party” experiences
how the alcohol industry might change
why starting a psychedelic journey makes you stop drinking alcohol