PMP#13 w/ Miriam Thome from Xandr - Curated Marketplace (GER)

PROGRAMANDA - powered by The Digital Distillery

Jun 18 2021 • 25 mins

How is it possible that aiming for supply chain optimization and the use for centralized marketplaces can go hand in hand? In this episode our guest Miriam Thome, DIrector Marketplace Management at xandr, is giving us a full overview of the new platforms for centralised marketplaces in programmatic advertising and explains the benefits for buy und sell side to work via those platforms as well as the data strategy behind it.