Episode 29: Legacy beyond timepieces with Max Büsser from MB&F

Luxury On Air

09-07-2024 • 43 Min.

Karine speaks with Maximilian Busser, founder and CEO of MB&F. They unpack his journey from established watch brands to the creatin of MB&F as he shares insights on innovation, creativity, and the challenges of building a lasting legacy. Max also reflects on the pride he finds in his work creating high-end artisanal watches, the potential closure of his brand and the resulting changes in perspective that drives him to push the boundaries.

Guest: Maximilian Busser, Owner and Creative Director, MB&F

Host: Karine Szegedi, Consumer Industry and Fashion & Luxury Lead, Deloitte Switzerland

Resources: Deloitte's Luxury on Air website, Swiss Centre for Luxury Research website

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