Felicitas Morhart interviews Marcus Nymand Jacobsen, Niche Fragrance Strategy Manager at TMC Nordic to explore the booming fragrance market and the rise of luxury niche scents. Key takeaways from this episode include that niche fragrances are a new form of luxury, social media is a driver of growth, men are the primary consumers and niche fragrances are more accessible than other luxury goods for consumers.
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