#46 From B2C to B2B: How to switch GTM motions - with Jordan Shaheen, Head of Revenue Strategy at Candid

Jordan Shaheen, Revenue Strategy Lead at Candid, shares his experiences on leading a significant shift from a B2C to a B2B go-to-market strategy. Jordan explains how his team managed this transition, the challenges they faced, and the importance of building a strong, versatile team capable of adapting to rapid changes in the business landscape.

We cover:

• Transitioning from a B2C to a B2B sales model
• Building a versatile team of generalists
• Overcoming challenges in sales and marketing alignment
• The importance of leadership and transparency in major transitions

Jordan Shaheen on LinkedIn: https://www.linkedin.com/in/jordanshaheen/

RevOps Letter: https://www.getweflow.com/revopsletter

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer

Philipp on LinkedIn: https://www.linkedin.com/in/janiszech

Weflow: https://www.getweflow.com

Chapters:

(00:00:00) Introduction

(00:01:17) Jordan’s Background and Career Journey

(00:04:22) The Move from B2C to B2B

(00:09:42) Building a Generalist Team

(00:14:20) Sales and Marketing Alignment

(00:19:55) Managing the Transition

(00:25:18) Final Thoughts and Advice