Jordan Shaheen, Revenue Strategy Lead at Candid, shares his experiences on leading a significant shift from a B2C to a B2B go-to-market strategy. Jordan explains how his team managed this transition, the challenges they faced, and the importance of building a strong, versatile team capable of adapting to rapid changes in the business landscape.
We cover:
Jordan Shaheen on LinkedIn: https://www.linkedin.com/in/jordanshaheen/
RevOps Letter: https://www.getweflow.com/revopsletter
Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer
Philipp on LinkedIn: https://www.linkedin.com/in/janiszech
Weflow: https://www.getweflow.com
Chapters:
(00:00:00) Introduction
(00:01:17) Jordan’s Background and Career Journey
(00:04:22) The Move from B2C to B2B
(00:09:42) Building a Generalist Team
(00:14:20) Sales and Marketing Alignment
(00:19:55) Managing the Transition
(00:25:18) Final Thoughts and Advice