As a marketer in the 21st century, you’ve likely come across the term “growth marketing” before. While it’s gotten a lot of buzz, not many people actually take the time to break it down or understand what it means and compare it to related areas like product growth.

This is why we’re excited to welcome Maria Cuasay to The Advocacy Channel. Maria has over 10 years of experience working on growth and customer marketing programs, and is currently the Principal Product Manager of growth at Ancestry.

How to align product and marketing teams:

Tune in as Maria and host Will Fraser discuss how growth marketers can best work with product teams, and even make the switch from marketing to product growth. Maria shares what she’s learned about how to best align product and marketing teams, and gives valuable advice for running a successful referral program based on her time at the top ride-sharing app Lyft.

Connect with Maria on LinkedIn: ⁠https://www.linkedin.com/in/mariacuasay/⁠

Connect with us:

• Get more customer marketing insights and strategies at ⁠impact.com/blog/
• Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at advocacychannel@impact.com