CROs: How to Build a Diversified Portfolio of Revenue
đź’ˇ Edan Gottlib, CRO at Hygraph, shares insights on the intricacies of building a diversified revenue portfolio, crucial for achieving sustainable growth in today's dynamic market. With his extensive experience, Edan articulates the vital strategies required to balance and diversify revenue streams, sharing valuable insights drawn from his successful tenure in leading major companies.đź’ˇ
“The only way to truly and continuously meet the expectations of the board, management, or even your own goals and be successful is to have this diversification to help you overcome various changes." - Edan Gottlib
Edan Gottlib emphasizes the importance of defining distinct avenues of revenue and the strategic application of use-case-driven ICP. He highlights the strategic value of understanding customers' needs beyond surface-level interactions and ensuring marketing, sales, and product teams are aligned. Edan’s narrative underscores the significance of anticipating clients' emotional barriers to closing sales and the importance of mitigating perceived risks, thereby ensuring a smooth and successful sales journey.
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