Gayle Nixon, a multiple-time B2B CMO in the SaaS space, shares her insights on why CMOs need to be great forecasters and how she has flipped the traditional marketing attribution model. Instead of looking at marketing results after the fact, she focuses on predicting marketing spend and ROI before implementing any tactics

Gayle discusses the importance of being a great forecaster and how to predict marketing spend and ROI before implementing tactics. She emphasizes the need for fiscal responsibility and accountability in marketing, using data-driven metrics and regression analysis to forecast outcomes.

"It's all about being able to create a predictable funnel and raising the bar quarter over quarter, year over year." - Gayle Nixon

Gayle is able to hold her team accountable, make informed decisions on where to allocate the budget and exceed sales targets. She emphasizes the importance of being fiscally responsible and showing the value that marketing adds to the business through data-driven metrics.

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