Katie Austin steps into the studio to tell us how to build your social tribe. We chat about how Snapchat allows you to best engage with your audience (5:47), the differences between micro and macro audiences and why micro may just be better (11:00), and why Katie turned down $15,000 to remain true to her tribe (16:00).

Make sure to stick around for the end to hear some really juicy stuff in the lightning round!  Tell us your favorite answers in the YouTube comments!

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