EP 17: How to Build a Brand Story Strategy with Amanda Li-Paige

ReVAMPPED: Rebuilding the Digital Entrepreneur

28-12-2020 • 41 Min.

Amanda Li-Paige joins us this week to discuss how to build a brand story strategy. She explains what exactly is KIRRA (2:50) and why the "story" of a company's branding is so important (5:00). Amanda gives the secrets of drink formulation (6:24), what it takes to get your product into those first stores (13:50), and reveals her strategy for marketing CBD products online (18:00).

Make sure to stick around for the end to hear some really juicy stuff in the lightning round!  Tell us your favorite answers in the YouTube comments!

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