Freek was only 16 years old when he started his first business, and straight after University he continued scaling the local gaming platform by the name of Kayzr. The platform then became the biggest in the Benelux with over 100.000 users, mainly due to the use of game-like elements. Kayzr was sold but the know-how of gamification was reused to found StriveCloud, a company that helps any kind of digital service be more successful by integrating gamification.