Bill Snow is a distinguished expert in the area of mergers and acquisitions, renowned for his wealth of experience in representing both buyers and sellers in diverse industries. With a career that spans more than three decades, including almost two decades as an investment banker, Bill has established his position as a trusted and seasoned professional in this field. In addition to his work in M&A, Bill is an accomplished writer, having authored multiple articles for online publications and books, including "Mergers & Acquisitions for Dummies." He is also a sought-after speaker, delivering engaging presentations at universities like Northwestern University, DePaul University, and Harvard Business School. Bill has shared his insights at prominent events and presented to esteemed organizations. In this podcast episode, we discuss mergers and acquisitions focusing on the negotiations accompanying this process. We highlighting the importance of understanding valuation and its determinants and their influence on the deal structure. We talk about trust and relationship building that play a critical role in M&A negotiations and the impact of due diligence on the negotiation process. Bill shares experiences in handling negotiations with various stakeholders and addresses common challenges in earn-out provisions. We provide examples of successful negotiation strategies and caution against common M&A negotiation mistakes. The episode explores emerging trends in M&A negotiation and introduces the Bill's new book on the subject. The book is recommended to all readers interested in M&A, offering practical insights and strategies.