In the inaugural episode of the Embedded Finance Review Podcast, Lars Markull interviews Michael Zyber, CEO of Metro Financial Services. Metro is a traditional food wholesaler founded in 1964 that has ventured into the fintech space to offer innovative financial solutions.

In this episode, you will learn:

• Strategic Rationale: Explore the reasons behind Metro's decision to launch financial services and how this move aligns with their broader business goals.

• Unique Business Perspective: Learn how Metro, a decades-old food wholesaler, successfully launched a fintech subsidiary to offer financial services to the hospitality sector.

• Strategic Insights: Discover why Metro chose to focus on a card product with 1% cashback and how this decision fits into their broader strategy.

• Customer-Centric Approach: Hear about the importance of understanding customer needs, particularly in a traditionally underserved sector, and how Metro tailored its offerings accordingly.

• Future Plans and Integration: Gain insights into Metro Financial Services' future plans to fully embed their financial products into Metro’s core business and enhance the customer experience.

Don’t miss this episode packed with valuable lessons for any business looking to explore the embedded finance landscape.