What Real Estate Agents Really Want: Boosting Broker Support & Agent Loyalty in 2025 | Rethink Real Estate S3 Ep. #90

In this enlightening episode of 'Rethink Real Estate,' host Ben Brady reconnects with Mark Johnson, Managing Partner at Recruitment Insights, to dissect the complex dynamics of agent recruitment and retention within the real estate industry. Recorded in October to ensure timely relevance, this discussion delves into the 2025 outlook, industry trends, and the vital role of effective leadership in shaping recruitment practices. Mark provides a deep dive into the distinctions between recruitment and attraction, emphasizing the need for tailored strategies in a rapidly evolving market. The conversation covers the critical impact of agent engagement and the strategic approach to broker support, illuminating the paths to building a robust real estate business. From exploring the implications of market fluctuations on agent stability to discussing the importance of communication in maintaining agent loyalty, this episode is packed with valuable insights for anyone involved in real estate management or leadership. Timestamps & Key Topics: [00:00:00] - Introduction to Recruitment Dynamics in Real Estate [00:01:16] - Analyzing Trends and Outlooks for 2025 [00:06:14] - Distinguishing Between Recruitment and Attraction [00:09:09] - The Impact of Market Changes on Agent Turnover [00:16:19] - Strategies for Enhancing Broker Support and Leadership [00:18:17] - The Role of Effective Communication in Agent Retention [00:23:12] - Recap and Key Takeaways on Recruitment Strategies 🔗 Related Resources Below: 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Mark Johnson and Recruitment Insights:https://recruitinginsight.net/ https://www.facebook.com/recruitinginsight https://www.linkedin.com/in/mark-johnson-359116/https://podcasts.apple.com/us/podcast/recruiting-insight/id1536834197https://www.facebook.com/mark.johnson.75491/ 🔗 Connect with Ben Brady and Harcourts Auctions:https://www.facebook.com/Benbradyharcourts ⁣https://www.linkedin.com/in/ben-brady-0b223517⁣ https://www.instagram.com/harcourtsauctions⁣⁣https://www.facebook.com/HarcourtsAuctions Subscribe for more insights, and don't forget to like, follow, or subscribe on your preferred platform. Leave your thoughts or questions in the comments below to engage with us and our guest!