Career Growth and Work-Life Balance in Extreme Sports with Melissa Lawton

In today's episode of Women Lead, Nadia sits down with Melissa Lawton, Chief Content Officer at SailGP to discuss the disruptive and high-octane world of sailboat racing and her journey through high-profile sports production and broadcasting.

For some background, SailGP is a company that delivers thrilling extreme sail races across the globe while also aiming to be the world's most sustainable and purpose-driven sports and entertainment platform.

Melissa highlights the importance of digital technology in the industry and shares her journey from sports journalism to event broadcasting in extreme sports.
She talks about the importance of building a reliable team and making tough decisions in high-pressure situations, and shares her experiences in the broadcasting industry, including dealing with challenges such as a lack of wind during sailing events and managing social media crises.

There is a well-proven value in learning from mistakes and making decisions with the support of trusted team members.  We go into the significance of female representation in sports and the need for diverse thinking and storytelling to attract a wider audience.

Connect with Melissa on LinkedIn

Produced and Hosted by Nadia Koski
Engineered by Phil McDowell
Project Lead Dennis Kirschner

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