Pixelated Projections

Marc Schaumburg-Ingwersen

Pixelated Projections: Dive deep into the nexus of AI, blockchain, and Web 3 as they revolutionize IP creation for TV and games. In this podcast, we demystify the tech trends shaping the future of entertainment. Explore how decentralized technologies, machine learning, and digital assets are intertwining to craft the next era of storytelling. Stay ahead of the curve and unlock insights on the evolution of intellectual property in this rapidly changing digital landscape. Join us, and navigate the groundbreaking intersections of entertainment tech, pixel by pixel. read less

Episode #6 - IP-CRAZE: From Toy Box to Box Office: The AI-Powered Rise of Mattel’s Entertainment Empire
Aug 30 2023
Episode #6 - IP-CRAZE: From Toy Box to Box Office: The AI-Powered Rise of Mattel’s Entertainment Empire
In this episode, we discuss Mattel’s foray into the world of movies, powered by an AI co-star that’s supercharging the hype train. We delve into the success of Greta Gerwig’s directorial masterpiece “Barbie,” which has demolished box office records with an astounding global opening weekend, raking in an unparalleled $377m 1. This landmark achievement stakes a claim for the most triumphant debut ever helmed by a female director. With a resplendent tally of $155m in North American ticket sales alone, spanning over 4,243 venues, “Barbie” has outshone The Super Mario Bros Movie and every Marvel spectacle released this year, asserting itself as the most monumental opening of the year 1. The success of “Barbie” is attributed to a fusion of beloved IP and AI-powered promotion. And, for Mattel, it seems the Barbie movie is just the curtain-raiser. Drawing from the emerging trend of IP-led entertainment — a path forged by Disney’s acquisitions of Marvel and Star Wars — Mattel is preparing a cinematic onslaught, creating a ‘Mattel Universe’. And by leveraging AI, they’re amplifying their buzz, and ultimately, their box office potential 1. The hype around Barbie has emboldened Mattel to plan up to 45 more films based on their vast toy catalogue. From Polly Pocket to Hot Wheels, Mattel is set to create a cinematic universe that will rival even Disney’s . Thanks for tuning in! We hope you enjoyed this episode of “Pixelated Projections.” --- Send in a voice message: https://podcasters.spotify.com/pod/show/pixelatedprojections/message
How “Cyberpunk 2077” teaches us to build a stunning entertainment IP!
Aug 16 2023
How “Cyberpunk 2077” teaches us to build a stunning entertainment IP!
Pixelated Projections" Podcast Episode Summary: Crafting Unforgettable IPs with 'Cyberpunk 2077' On the latest episode of the 'Pixelated Projections' podcast, dive deep into the electrifying world of IP development, drawing inspiration from the phenomenon known as 'Cyberpunk 2077'. Hosted by an enthusiastic tech and entertainment aficionado, the episode traces the origins of Cyberpunk from Mike Pondsmith's 1988 pen & paper role-playing game to its 2019 video game adaptation by CD Projekt Red. Despite its rocky start, marked by game glitches and YouTube-worthy bugs, 'Cyberpunk 2077' stands out as an exemplar in narrative power, character development, and universe building. Discover the key elements that make an IP truly memorable, such as: Narrative Power:Crafting an unforgettable first impression with gripping storytelling.Characters: Creating characters that resonate, challenge, and entertain.Universe Building: Constructing a tangible, immersive world.Mystery: Keeping the audience engaged with suspense and intrigue.Aesthetics: Designing a unique and captivating visual palette.The Fan Base: Recognizing fans as essential co-journeyers.Owning Mistakes: Embracing failures and learning from them.Expansions: Expanding the IP universe with sequels, spin-offs, and more.Collaboration Magic: Harnessing the power of teamwork for IP development. For those interested in deep-diving into the intricacies of 'Cyberpunk' and the wider world of entertainment IPs, check out this link: https://medium.com/epic-creators-corner/how-cyberpunk-2077-teaches-us-to-build-a-stunning-entertainment-ip-c50a077a61d2 Join 'Pixelated Projections' for more insights, discussions, and, of course, a dash of geeky fun. Feedback, hot takes, and donut flavor preferences are always welcome. Stay geeky and tune in for the next episode! A podcast by Marc Schaumburg-Ingwersen --- Send in a voice message: https://podcasters.spotify.com/pod/show/pixelatedprojections/message