Branding Vs Marketing: Setting The Record Straight w/ Brigitte Bojkowszky


Jan 1 2024 • 55 mins

In this LinkedIn Live session, Audrey Grabesic from Offsite Dirt, chats with Brigitte Bojkowszky, a global and personal brand identity strategist, about the critical distinction between branding and marketing.

Brigitte explains that while marketing entails delivering a message about a product or service, branding is about shaping how others perceive you or your company.

She highlights that a company's brand is one of the most important investments it can make, as it creates an identity that can elicit feelings from customers and lead to long-term loyalty.

The session also delves into how to build a brand, the importance of understanding one's own brand, and the necessity of aligning personal and organizational values for a healthy company culture.

Detailed Content:

This LinkedInLive navigates various analogies and examples to explain the diverse concepts and intricacies related to branding and marketing. Furthermore, the discussion hones in on the difference between branding and marketing, and the importance of having a clear brand identity to create an aligned image before delving into marketing strategies.

00:59 Introduction to Branding and Marketing
01:47 Starting the Conversation: LinkedIn Live
02:49 Understanding Brand Identity: Interactive Session
04:02 Sharing Personal Experiences with Brands
05:38 Exploring Negative Brand Experiences
08:20 Decoding the Mysteries of Branding
11:05 The Power of Brand Colors and Logos
13:47 Bridget's Journey: From Flight Attendant to Brand Strategist
24:07 The Importance of Brand Feelings and Experiences
27:09 Branding vs Marketing: Defining the Difference
28:20 Understanding Different Marketing Channels
29:05 The Importance of Branding in Marketing
29:37 The Role of Personality in Branding
29:56 The Process of Brand Building
31:06 Brand Identity vs Brand Image
35:26 The Importance of Brand Alignment
36:12 The Impact of External Influences on Branding
36:52 The Role of Personal Branding in Business
37:42 The Iterative Process of Branding
40:11 The Importance of Employee Branding
40:14 The Services Offered by Bridget Brands

49:07 The Role of Branding in Construction Services
53:42 The Importance of Starting Early with Branding

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