PMP 5 Min: RTB Basics - Programmatic Auction (ENG)

PROGRAMANDA - powered by The Digital Distillery

Mar 21 2021 • 5 mins

Those 5 min will be all about the basics of programmatic advertising including the markets participants from the supply to the demand side, the mechanism of real time bidding and the open auction’s decisions. It is dedicated to anyone in online marketing, who is keen to understand the basic concept of programmatic advertising better.