In this podcast, Alexander and Christoph discuss customer-led growth. They emphasize the importance of understanding customer needs and preferences and using customer insights to inform marketing decisions. They explore strategies for personalized marketing, customer engagement, and customer retention. They also touch on the benefits of customer advocacy and referral programs. Christoph suggests non-monetary incentives and involving customers in product boards. The podcast also concludes with a discussion on partner management, with sales often leading in partnership initiatives.
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Questions?

Alex:
alexander@sellabl.co
Alex's LinkedIn

Christoph:
Christoph's Linkedin
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00:00 - 06:13 Introduction

06:13 - 17:43 Customer Led Growth

17:43 - 26:55 Personalized Marketing and Customer Engagement

26:55 - 30:53 Customer Retention and Loyalty

30:53 - 34:14 Referral Programs and Customer Advocacy

34:14 - 36:18 Who should take over Partnership Management. Sales or Marketing?